Chinese OEMs Push Fast-Charging as Differentiating Factor

Chinese OEMs like Xiaomi, vivo and OPPO are betting big on fast-charging smartphones. They have released models that support more than 65W fast charging, while Samsung and Apple’s models usually support 20W-45W. The new technology has become one of the differentiating marketing factors in the smartphone market, thanks to the increasing battery consumption due to the expanding size of displays and increasing 5G adoption. Higher battery consumption gradually increases battery capacity, which in turn increases charging time.

The display size affects the battery consumption a lot. The larger the display size, the more the battery consumption. Sales of smartphones with over 6.5-inch displays increased in 2021 compared to 2020 as more consumers watched video clips or played games on their smartphones. The proportion of 6.1-6.4-inch smartphones, which accounted for the largest sales in 2020, decreased from 40% to 28% while that of 6.5-inch smartphones, which was only about 28% in 2020, increased to 40% in 2021.

Smartphone Sales Share by Display Size and Battery Capacity

Smartphone Sales Share by Display Size and Battery Capacity

Source: Counterpoint Research Monthly Smartphone Tracker

The increasing 5G smartphone penetration is also increasing the battery capacity. Usually, 5G phones consume more battery than 4G phones. 5G smartphones, which accounted for only 18% of total smartphone sales in 2020, reached 40% in 2021. As 5G services are now being rapidly introduced in emerging countries such as those in South America and the Middle East, and in India, the battery capacity of major smartphone models is gradually increasing. The sales proportion of smartphones with a battery capacity of 3000 mAh-4000 mAh fell from 44% in 2020 to 35% in 2021, while the sales proportion of smartphones with large battery capacities of 4000 mAh-5000 mAh increased from 25% in 2020 to 40% in 2021.

Since charging time increases with battery capacity, fast charging has become one of the noticeable marketing points. With OEMs using different fast-charging techniques and technologies, the charging speed of their models differs. Samsung’s Galaxy S22 supports 25W while the S22+ and S22 Ultra support 45W charging speed. Similarly, the iPhone 13 series, except for the iPhone 13 mini, supports 23W charging speed. On the other hand, Chinese OEMs’ latest models can support 65W or even higher. The vivo iQoo Neo 6, released in April, can be charged up to 80% in 20 minutes.


Chinese OEMs’ New Fast-charging Smartphone Models

Chinese OEMs’ New Fast-charging Smartphone Models

Sources: Official websites

Chinese OEMs focus on higher levels of fast charging more than Samsung and Apple as they have been actively adopting large-size displays and large-capacity batteries for differentiating their specifications. However, fast charging should solve the overheating problem. If not, it could cause unexpected accidents like battery explosions. This is the reason why Samsung and Apple, which put more weight on stability, are maintaining a conservative position on fast charging, unlike Chinese OEMs.


Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.