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Access annual and quarterly data on global iPhone shipments and market share starting from 2007.

Counterpoint Quarterly

Smartphones Q1 2024

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Apple iPhone Market Share: Quarterly

Published Date: Mar 7, 2024

QuarterQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Shipments Market Share (in %)19%15%13%14%20%17%14%14%19%
QuarterQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Shipments (in Mn)81.55946.549.2705845.348.974
Apple-iPhone-Shipments-Market-Share-Q4 2023
QuarterQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Shipments Market Share (in %)19%15%13%14%20%17%14%14%19%
Apple-iPhone-Shipments_Q4 2023
QuarterQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Shipments (in Mn)81.55946.549.2705845.348.974

Highlights:

• Apple took the top spot globally, with smartphone shipments growing by 51% QoQ and by 2% YoY, to reach 74 million units in Q4 2023.

• Apple captured 61% market in the US and 20% in China, becoming the top smartphone vendor in both these countries.

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Apple iPhone Market Share: 2007 to 2023

Year20072008200920102011201220132014201520162017201820192020202120222023
Market Share3%9%14%15%18%18%15%15%12%11%11%10%11%12%14%16%16%
Year20072008200920102011201220132014201520162017201820192020202120222023
Shipments (in Mn)3.713.124.947.593135.8153.4192.6231.5215.2215.8206.3195.6201.1237.9227226.2
Apple-iPhone-Shipments-Market-Share_2007-2023
Year20072008200920102011201220132014201520162017201820192020202120222023
Market Share3%9%14%15%18%18%15%15%12%11%11%10%11%12%14%16%16%
Apple-iPhone-Shipments_2007 - 2023
Year20072008200920102011201220132014201520162017201820192020202120222023
Shipments (in Mn)3.713.124.947.593135.8153.4192.6231.5215.2215.8206.3195.6201.1237.9227226.2

The global iPhone market share numbers are from:

Apple iPhone Sell-in vs Sell-through and ASP Q1 2017 to Q4 2023

Excel File

Published Date: March 2024

Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.

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