Whitepaper: China Premium Smartphone Market

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Whitepaper: China Premium Smartphone Market

Jun 30, 2023

China Premium Smartphone Market

PDF | 17 pages
Published date: June 2023

Overview

Though China’s smartphone annual shipments have trended down for years, the high-end segment has shown solid growth and demonstrated potential for further expansion. Chinese OEMs have rolled out dual-flagship strategies, namely flat flagship + foldable flagship smartphones, aiming to capture the premiumization trend and increase their market shares in the premium segment. This report provides an in-depth analysis of the China high-end smartphone segment, its growth potential, and the newly unveiled premium strategies of smartphone OEMs, and others.

Table of Content

Chapter 1. China Smartphone OEMs Seek High-Quality Growth
- China High-End Smartphone Sales Second Biggest in the World; Potential for Further Expansion
- Chinese Flagship Smartphones Spec Upgrades; Boosting Demands
Chapter 2. Dual Flagship Strategy Help Android Segment Grow
- Flat Flagship Smartphone With Extreme Photography Experience
- Foldable Smartphone Provided New Growth Power
- China Foldable Market Become Diversified
- China Foldable Market Outlook
Chapter 3. OPPO’s Market Performance in China
- Flat Photography Flagship Find X Series
- Foldable Flagship Find N Series
Chapter 4. Conclusion

Authors

Ethan Qi
Associate Director

Mengmeng Zhang
Senior Analyst

Flora Tang
Research Analyst

Summary

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.