Brand Study: The Rise of TECNO
PDF | 18 pages
Published date: November 2022
Overview
Over the past five years, the smartphone market has been evolving towards more premium offerings, helped by technology advancements across various components as well as consumer willingness to pay more for their devices – especially across emerging markets.
In this white paper, we outline many of these dynamics that are driving the cellular industry. This insight covers various trends in the smartphone industry and how TECNO has been adapting to these trends with their unique business strategy.
Table of Content
- Introduction
- Cellular Technology Evolution
- TECNO’s Entry Into Smartphones
- TECNO Global Smartphone Ranking
- TECNO Timeline
- Capitalizing on Opportunities
- Cellular Technology Evolution Forecast
- Key Features: Camera, Display, Battery, Memory, Connectivity and SoC
- Global Smartphone Primary/Rear Camera Count Share
- Global Smartphone SoC Processor Speed Share
- Global Smartphone Internal Memory (NAND) Share
- Global Smartphone Display Material Share
- Global Smartphone Battery Capacity Share
- 5G vs 4G Smartphone Shipment Penetration
- Android ASPs Levelling Up
- TECNO’s Unique Business Strategy
- TECNO Smartphone Shipments Growth – 2021 vs 2020
- Pivot to Premium
- Global Smartphone Wholesale ASP by Region
- Image taken with Another Brand VS TECNO PHANTOM X2
- Image taken with or without super night algorithm
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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