PDF | 3 Pages
Overview
The in-car entertainment system has become an essential part of the consumer’s on-the-move experience. This particularly holds true for Chinese consumers as a wide range of choices is available to them from some of the best brands out there. The latest in-car entertainment systems provide more tech-savvy features that are focused on connectivity, comfort and entertainment. As Chinese consumers spend more and more time in their vehicles, their expectations have increased and choices have evolved, and brands have started to recognize this.
In this white paper, we will discuss the results of a consumer survey conducted by Counterpoint Research on in-car entertainment systems while exploring what consumers in China prefer and what are they looking forward to when it comes to a premium in-car entertainment experience.
Table of Contents
• Remarkable Progress in China’s In-Car Entertainment Industry
• Research Shows Dolby Vision and Dolby Atmos Must for Premium In-Car Experience
• The Premium Experience
• Bringing Cinema to Your Car Seat
• China’s Evolving Automotive Industry and
AUTHOR
Glen Cardoza
Senior Analyst
PARTNER
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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