The in-car entertainment system has become an essential part of the consumer’s on-the-move experience. This particularly holds true for Chinese consumers as a wide range of choices is available to them from some of the best brands out there. The latest in-car entertainment systems provide more tech-savvy features that are focused on connectivity, comfort and entertainment. As Chinese consumers spend more and more time in their vehicles, their expectations have increased and choices have evolved, and brands have started to recognize this.
In this white paper, we will discuss the results of a consumer survey conducted by Counterpoint Research on in-car entertainment systems while exploring what consumers in China prefer and what are they looking forward to when it comes to a premium in-car entertainment experience.
• Remarkable Progress in China’s In-Car Entertainment Industry
• Research Shows Dolby Vision and Dolby Atmos Must for Premium In-Car Experience
• The Premium Experience
• Bringing Cinema to Your Car Seat
• China’s Evolving Automotive Industry and What to Expect
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