In its first full week of sales in Western Europe, Samsung’s Galaxy S25 Edge smartphone model outsold every Plus variant introduced after the Galaxy S21+ in 2021, according to Counterpoint Research’s Weekly Smartphone Tracker. The Plus variant of Samsung’s flagship Galaxy S series has struggled in recent years, with most European consumers moving up to the Ultra or down to the base model. But the Galaxy S25 Edge, with its ultra-slim design and helped along by attractive trade-in deals, appears to be the solution to Samsung’s weak spot. But only time will tell if this performance will continue.
Source: Counterpoint Research
Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.
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