Q1 2025 Global Smartphone Sales: Top Selling Smartphone in the World

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Q1 2025 Global Smartphone Sales, Top 10 Best Sellers

Jun 2, 2025

Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, February 2025

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

Apple’s iPhone 16 was the best-selling smartphone in Q1 2025, marking the return of the iPhone series’ base variant to the top spot in a first quarter after a two-year gap.
Apple led the list with five positions as the entire iPhone 16 series marked its presence.
Samsung had the second largest presence in the list with four spots, one less than last year.
Samsung’s Galaxy S25 Ultra captured the seventh spot, down two spots from its predecessor last year. The later launch of the S25 Ultra can be attributed to the rank change.
Samsung’s Galaxy A06 4G was the leading 4G smartphone owing to higher sales in emerging markets like Latin America, and Middle East and Africa.
The Redmi 14C 4G captured the eighth spot, marking Xiaomi’s presence for a first quarter since 2022.

*Rankings based sell-through; smartphone shipment data can be found in our Smartphone 360 – Global Smartphone Model Sales Tracker.

This is a repository of quarterly data for global smartphone model sales. Data on this page is updated every quarter.

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The global smartphone market share numbers are from:

Global Handset Model Sales Tracker, January 2024 – March 2025

XLS File | Published Date: May 2025

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

Top 10 best-selling smartphones by model sales Q4 2024

Top 10 best-selling smartphones by model sales Q3 2024

Top 10 best-selling smartphones by model sales Q2 2024

Top 10 best-selling smartphones by model sales Q1 2024

Top 10 best-selling smartphones by model sales Q4 2023

Top 10 best-selling smartphones by model sales Q3 2023

Top 10 best-selling smartphones by model sales Q2 2023

Source: Counterpoint Research Smartphone 360 – Global Handset Model Sales Tracker – Q2 2023

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Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.