“If you look at Apple’s manufacturing strategy for iPhones, it has mostly been countries where they get benefits on manufacturing: geographical advantage, government incentives and costs, and where they have good domestic demand,” says Neil Shah, a Mumbai-based analyst and co-founder of Counterpoint Research.
India not only offers government support and lower costs than China, it also has English-speaking software engineers and a big pool of consumers, he says. “India is the second-largest smartphone market in the world, and it could potentially be the largest.”
About 16 per cent of the iPhones made globally for Apple last year were assembled in India, Shah estimates, and the proportion will reach 20 per cent this year. “All the stars are aligned for India to be the alternate destination to China,” Shah adds. Read More
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Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer
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