As part of the Unpacked 2025 event in New York City, Counterpoint sat down with Tyler Gipson, Samsung’s Head of Mobile B2B Sales, to talk about the latest foldables and how they fit into the brand’s ecosystem of devices and software solutions targeted at enterprise customers.

The Interview

Key Takeaways from the Discussion:

• The Z Fold is positioned as the ultimate productivity tool and the latest edition tries to eliminate remaining user complaints like battery life and durability, presenting a viable mobile solution to organizations of various sizes and specific needs.
• Core use cases of a book-type foldable are enhanced on the Z Fold7. Samsung continues to optimize apps for the larger screen, while laying the groundwork to enable enterprise-specific software development to enrich specific use cases, often with stringent oversight requirements.
• Retail is a key potential deployment area where a large foldable can be utilized to improve management productivity by enabling managers to be present on the floor with a capable device in hand.
• Healthcare is an area where a broad ecosystem of devices needs to work together seamlessly, and Samsung can deliver solutions to enable caregivers to function better in a stationary setting or for outpatient use cases.
• Privacy and data protection remains critical for enterprises, especially in connection with AI. Samsung continues to work on this part of the ecosystem and has introduced a solution that aims at preventing data loss at the device level.
• Samsung notes increasing awareness of AI tools among enterprise customers. But work remains to be done in helping organizations of varying sizes to develop a tailored AI and enterprise connectivity strategy.
• With the Z Flip7 and Z Flip7 FE, enterprises have another way to integrate foldables as productivity tools in their mobile device strategy and at lower price points compared to the Fold form factor, but with unique advantages in their own right.