Motorola Razr: How a flip phone icon got a foldable makeover

0
Nov 14, 2019

By 2006, the company owned more than a fifth of the global handset market, according to Neil Shah, a Counterpoint Research analyst. The Razr spawned a number of imitation thin phones from rivals such as Samsung and the Sanyo Katana. Motorola tried to follow up the Razr's success with phones like the Rizr or Slvr, which featured a similar aesthetic. Soccer legend David Beckham served as the face of the Razr 2.

Read more

Summary

Category

In the Press

Published

Nov 14, 2019

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.