Motorola’s 2024 Smartphone Shipments Hit Record High, Driven by Affordability and Diversification
• Motorola’s smartphone shipments rise 24% YoY in 2024, hitting their highest ever level.
• India emerged as the breakout market, accounting for 13% of Motorola’s global smartphones in 2024 while growing 82% YoY.
• LATAM maintained its dominance with almost half of Motorola’s total shipments, driven by Brazil and Mexico, while North America showed a strong recovery in 2024.
• Motorola maintains a strong position in the entry to mid-tier range (<$250), yet the growing traction is in the $250–$399 segment hints a move towards premium products.
Motorola is often left out in the discussion on top-table smartphone makers, but its performance over the last five years tells a different story. The brand has nearly doubled its global smartphone shipment volumes from 2020 to reach its highest ever shipments in 2024. The brand has grown with a CAGR of 15% over the period, becoming the world’s seventh largest smartphone brand in terms of volume in 2024.
What is truly remarkable is not just the number, it is where the growth is coming from. Motorola is one of the few brands that has managed to recover following the 2022 market downturn while also surpassing its pandemic era peak shipment levels. Although the overall global smartphone market’s shipments in 2024 were below 2020 levels, Motorola's shipments in 2024 were a remarkable 75% higher than its 2020 levels. This momentum was driven by Motorola’s strong regional performance and its strengthening performance in emerging markets. The strategic focus on affordability and diversification has helped Motorola gain consistent market share across multiple key regions.
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Author
Kamal Singh
Kamal Singh is a market and product researcher with over six years of overall experience. He is currently focused on the Indian smartphone market and global smartphone markets at Counterpoint Research. He manages monthly and quarterly analyses of smartphone shipments in India, assisting brands with their needs. Kamal tracks smartphone inductions and promotions and conducts shipment analysis. He also handles ad hoc tasks in other areas while providing analytical support for client requests. With a mechanical engineering background, he is proficient in global market trends and strategic research.
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