Our Q1 2025 Market Monitor report has been published. We release one infographic each quarter to summarize the smartphone market activities in a single page. Some quick observations on the smartphone market:
- The global smartphone market grew by 2% YoY in Q1 2025, driven largely by emerging markets.
- Global smartphone revenues grew 1% YoY, driven largely by Apple, vivo and brands outside of the top five.
- Samsung led the market with a 20% share, closely followed by Apple at 19%. The Galaxy S25 series and iPhone 16e launches provided momentum for both brands.
- Xiaomi maintained its momentum and secured third place with a 2% YoY growth, driven by a strong rebound in its home market, China, supported by retail expansion and a refreshed product portfolio.
- Asia-Pacific remained the top contributor in terms of regions, accounting for over half of global shipments. Japan emerged as a standout market with 29% YoY growth, fueled by strong demand for Apple and Samsung devices.
- North America recorded the highest regional growth in Q1 2025 at 8% YoY, supported by increased OEM shipments aimed at mitigating tariff impacts.
Use the button below to download the high resolution PDF of the infographic:
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Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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