The smartphone market share numbers are from:

India Monthly Smartphone Model Tracker (Online Channels), March 2026

Excel File | Published Date: May 2026

This report tracks India's smartphone shipments every quarter for more than 20 brands and 700 models splitting them by channels and 100+ specifications.

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India Smartphone Shipments Market Data (Q3 2024 – Q4 2025)

India Smartphone Shipments Market Share (%)

Market Highlights

• India’s smartphone shipments declined 4% YoY in Q4 2025, mainly due to seasonal post-festive demand slowdown, aggravated by price hikes due to rising memory prices.
• In terms of volume, vivo led India’s smartphone market with a 24% share, driven by the performance of its Y-series models and strong offline distributor network.
• The ultra-premium segment (>INR 45,000) captured a share of 17% in Q4 2025, its highest ever. This underscores the sustained premiumization of the market.
• Apple's iPhone 16 was the highest-shipped device in India for the third consecutive quarter. Targeted promotions and robust festive-season channel execution helped iPhone 16 capture the top spot.
• Nothing’s shipments grew 32% YoY in Q4 2025, supported by its expanding offline retail presence. Its clean UI, reliable connectivity and distinctive design remain key differentiators.

India Smartphone Shipments Market Data (Q2 2024 – Q3 2025)

Market Highlights

• India’s smartphone shipments grew 5% YoY in Q3 2025, driven by festive season demand and improving macroeconomic conditions. Easing retail inflation and supportive fiscal measures helped boost household liquidity, aiding overall market recovery.
• In terms of volume, vivo led India’s smartphone market with a 24% share, driven by its strong offline network and continued success of the T series in the mid-tier segment.
• The premium segment (>INR 30,000) was the fastest-growing segment with 29% YoY shipment growth, as more consumers moved toward higher-value devices. This premium push lifted the overall market’s value by 18% YoY, reaching the highest-ever value in a single quarter.
• Apple's iPhone 16 was the highest-shipped device in India for the second consecutive quarter, driven by strong festive demand and improved retail execution, helping Apple record its highest-ever Q3 shipments in the market.
• Motorola’s shipments grew 53% YoY in Q3 2025, driven by strong demand for the G and Edge series and wider retail reach, keeping the brand on a solid growth trajectory.

India Smartphone Shipments Market Share (%)

*Ranking is according to the latest quarter.
vivo includes iQOO and Xiaomi includes POCO.
#A repository of quarterly data for the India smartphone market share. Data on this page is updated every quarter.
For detailed insights on the data, please reach out to us at [email protected]. If you are a member of the press, please contact us at [email protected] for any media enquiries.

India Smartphone Shipments Market Data (Q1 2024 – Q2 2025)

Market Highlights

• India’s smartphone market recovery in Q2 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and spending.
• In terms of volume, vivo led India’s smartphone market with a 24% share, led by strong demand in the INR 10,000-INR 15,000 segment, where both the Y and T series performed well.
• The improving sentiment contributed to the ultra-premium (>INR 45,000) segment’s strong 37% YoY growth, making it the fastest-growing price tier.
• The iPhone 16 emerged as the most-shipped device in Q2 2025, driven by ongoing promotions, extended EMI options, and improved retail execution, helping Apple register its highest-ever Q2 shipments in India.
• Samsung was placed third, supported by aggressive summer promotions for its A and S series and increased traction for its N-1 flagship upgrades, which helped sustain momentum in the mid-to-premium segments

India Smartphone Shipments Market Share (%)

*Ranking is according to the latest quarter.
vivo includes iQOO and Xiaomi includes POCO.
#A repository of quarterly data for the India smartphone market share. Data on this page is updated every quarter.
For detailed insights on the data, please reach out to us at [email protected]. If you are a member of the press, please contact us at [email protected] for any media enquiries.

India Smartphone Shipments Market Data (Q4 2023 – Q1 2025)

Market Highlights

• In terms of volume, vivo led India’s smartphone market for the third successive quarter with a 22% share.
• Samsung climbed to the second spot this quarter, supported by multiple launches across price segments. The S series performed well, reaching its highest-ever share in Samsung’s premium portfolio, driven by the S25 Ultra series.
• OPPO secured the third position, supported by the strong performance of its A3 and K series, which were effectively marketed around durability, an increasingly important consumer consideration.
• Xiaomi, on the other hand, saw a decline in shipments during the quarter, primarily due to higher inventory levels. realme posted a modest 3% YoY growth, securing a position in the top five, driven by portfolio expansion through the new P series and the 14 Pro series.

India Smartphone Shipments Market Share (%)

*Ranking is according to the latest quarter.
vivo includes iQOO and Xiaomi includes POCO.
#A repository of quarterly data for the India smartphone market share. Data on this page is updated every quarter.
For detailed insights on the data, please reach out to us at [email protected]. If you are a member of the press, please contact us at [email protected] for any media enquiries.

India Smartphone Shipments Market Data (Q3 2023 – Q4 2024)

Market Highlights

• In Q4 2024, vivo took the lead with a 20% market share, driven by the Y28s 5G and T3 Lite 5G models.
• Xiaomi moved to the second spot owing to a 19% YoY decline. The Redmi 13C 5G continued to be the brand's top-performing model.
• Samsung's shipments fell 12% YoY in Q4 2024, and slipped down to the third position.
• OPPO witnessed the highest growth among the top five at 41% YoY. OPPO's A3 series was its top performer during the quarter.
• Apple entered the top five in Q4 2024 in India for the first time in a quarter.

India Smartphone Shipments Market Share (%)

India Smartphone Shipments Market Data (Q2 2023 – Q3 2024)

Market Highlights

• vivo took the lead in Q3 2024 (July-September) with a 19% market share. The T3 Lite 5G and Y28s models were its key performance drivers. vivo also expanded its T3 series to prepare for the festive season sales, further supporting its growth.
• Xiaomi moved down to the second spot in Q3 2024 with a YoY growth of just 3%. The Redmi 13C 5G was the brand's top-performing model for the third consecutive quarter.
• Samsung's shipments declined in Q3 2024, but the brand maintained its third position in the market. The Galaxy F15 5G and Galaxy S23 FE 5G were its top-shipped models during the quarter.
• OPPO witnessed the highest growth among the top five brands at 41% YoY. OPPO's A series contributed to 55% of the brand's shipments in Q3 2024.
• realme dropped to the fifth spot with a 19% YoY decline in its Q3 2024 shipments. During the quarter, the brand faced a higher-than-usual inventory level, which led it to focus on clearing existing stock to make room for new devices.

India Smartphone Shipments Market Share (%)

India Smartphone Shipments Market Data (Q1 2023 – Q2 2024)

Market Highlights

• India's smartphone shipments fell 3% YoY in Q2 2024 (April-June), influenced by a heatwave, seasonal slump and slower demand from Q1 2024.
• Xiaomi reclaimed the top spot with a 19% shipment share, closely followed by vivo with 18.9%.
• Samsung led the market in terms of value with a 24% share, followed by vivo and Apple.
• 5G smartphones captured their highest-ever share of 77% in overall shipments.
• The INR 20,000-INR 30,000 (~$240-$360) and >INR 45,000 (>~$540) price bands saw the fastest growth at 25% and 23% YoY, respectively.

India Smartphone Shipments Market Share (%)

India Smartphone Shipments Market Data (Q4 2022 – Q1 2024)

Market Highlights

• India’s smartphone shipments in Q1 2024 (January-March) grew 8% YoY in terms of volume and 18% in terms of value. Volume growth was primarily driven by healthy inventory levels and the low base of Q1 2023.
• With a 19% share, vivo emerged as the top brand in Q1 2024, followed by Xiaomi which witnessed a 28% YoY growth.
• 5G smartphone shipments captured their highest-ever share of 71% in volume terms.
• The premium segment (>INR 30,000) reached 20% volume share, its highest ever.
• During Q1 2024, the offline share reached 64%, marking the highest quarterly post-COVID figure.

India Smartphone Shipments Market Share (%)