• Global in-car wireless charging systems’ penetration crossed the 50% milestone in 2024.
• The US leads in wireless charging adoption, followed by South Korea and North America’s other markets (Canada and Mexico).
• China’s EV brands are driving innovation, bringing proprietary charging standards to push in-car wireless charging beyond 50W.
• LG lost significant market share to local competitors like ADAYO and InvisPower in China and Panasonic in Japan.
• In-car wireless charging is expected to become a standard feature by 2030.

Seoul, Beijing, Buenos Aires, Hong Kong, London, New Delhi, San Diego, Taipei, Tokyo – April 9, 2025

Global in-car wireless charging system sales grew 14% YoY in 2024, according to Counterpoint Research’s latest Global In-car Wireless Charging Tracker. As the technology matures, wireless charging is becoming a standard feature from being an optional add-on. It is now commonly found in premium, mid-tier and even lower-priced vehicles. This has helped the penetration of global in-car wireless charging to cross 50% for the first time last year. With increasing smartphone usage and rising concerns over low battery life, especially among millennials and Generation Z, standard in-car wireless charging features are becoming highly desirable. Unlike USB charging, which requires cables, wireless charging offers a seamless experience, allowing users to power up their smartphones and other portable devices simply by placing them on a designated charging pad, often integrated into a vehicle’s center console.

The US leads in in-car wireless charging adoption with a penetration rate of 87%, followed by South Korea and other North American markets (Canada and Mexico). In contrast, China lags behind the global average, as its automakers are slower than Western markets in adopting the technology. Among China's top 10 automakers, brands like Toyota, Chery, Changan Automobile, Honda, Wuling and Geely offer wireless charging in their vehicles but infrequently.

Commenting on charging standard dynamics, Senior Analyst Soumen Mandal said, “With a large iPhone user base, MagSafe in Qi 2.0 is emerging as a viable technology, leading many brands to introduce 30W wireless charging for fast-charging solutions. Meanwhile, Android manufacturers such as Huawei, Xiaomi and OPPO are pushing the boundaries with wireless charging capabilities of 50W or more.”

Mandal further said, “Chinese EV makers like Xiaomi, Lynk & Co, and AITO have introduced proprietary protocols for higher charging standards, bypassing the Qi protocol. This aligns with the new regulatory update in China to increase maximum power to 80W starting from September 1, 2024.”

The top five players – LG, Molex, ADAYO, InvisPower and Panasonic – accounted for nearly 60% of total in-car wireless charging sales in 2024. However, the market share of smaller regional players is on the rise, particularly in the US, India and Southeast Asia, as these regions focus on building their own supply chain ecosystems.

The growth of regional suppliers such as ADAYO and InvisPower in China and Panasonic in Japan has put pressure on LG’s market share. Besides, geopolitical tensions are driving a shift toward local manufacturing. However, China continues to dominate module production, benefiting from its early-mover advantage and well-established production facilities.

In-car wireless charging is expected to become a standard feature by 2030, driven by mass adoption in mid-end and lower-end vehicles. China is expected to play a major role in this expansion and could surpass the US in total in-car wireless charging systems installed in cars by 2029. Meanwhile, India is set to become the fastest-growing market, as it is only beginning to adopt this technology from a niche base. In contrast, Japan’s growth is expected to remain modest, as Japanese consumers tend to adopt new technologies more slowly, and the country's aging population further influences adoption trends.

Commenting on the market outlook, Associate Director Greg Basich said, “The growth of the in-car wireless charging market will depend on several factors, including consumer preferences, adoption of wireless-charging-enabled smartphones, and charging performance issues such as phone misalignment on uneven surfaces. Additionally, the lack of a universal charging standard remains a challenge. Establishing a universal protocol could help reduce R&D costs and accelerate the adoption of in-car wireless charging technology.”

Furthermore, with battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) having higher adoption rates of in-car wireless charging, market growth is expected to accelerate as global EV adoption continues to rise.

The comprehensive and in-depth ‘Global In-car Wireless Charging Tracker, Q4 2024’ is now available for purchase at counterpointresearch.com.

Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.