| Global XR (VR & AR) Market Share | ||||||
|---|---|---|---|---|---|---|
| Brands | Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 |
| Meta | 78% | 63% | 73% | 59% | 79% | 70% |
| Sony | 9% | 4% | 3% | 7% | 8% | 7% |
| Pico | 5% | 7% | 8% | 10% | 3% | 5% |
| Xreal | 2% | 3% | 2% | 4% | 2% | 4% |
| Apple | 0% | 16% | 3% | 8% | 2% | 4% |
| Others | 6% | 7% | 11% | 12% | 6% | 10% |
Market Highlights:
- In Q1 2025, global VR headset shipments declined 22% YoY and 60% QoQ. The YoY decline was primarily driven by weaker sales from major OEMs including Meta, Apple, and DPVR. Meanwhile, the QoQ drop reflected seasonal trends following the promotional peak in the last quarter of 2024.
- Meta’s Quest 3S remained the top-selling model in Q1 2025, despite a sharp 60% sequential drop in shipments, as demand for the device declined significantly after the initial sales hype.
- Global AR smart glasses shipments grew 31% YoY in Q1 2025, ending a three-quarter streak of YoY declines. The strong YoY growth was driven by new product launches from leading OEM, Xreal, the entry of new players into the market, broader international expansion by existing OEMs compared to the same period last year, and China’s nationwide consumer electronics subsidy program.
- A key highlight in the global AR smart glasses market for Q1 2025 was the higher penetration of products featuring MicroLED displays and waveguide optics, driven by the ramp-up of devices like the INMO GO 2 and Meizu StarV Air 2. This growth trend is expected to continue in Q2 2025 with the market entry of the Rokid AR Glasses.
Global XR (AR & VR Headsets) Market Forecast, March 2025 Update
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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