Global Smartphone Shipments Share - Last Eight Years of Winners & Losers

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Feb 18, 2024

Global Smartphone Shipments Share Last Eight Years of Winners & Losers

Source: Counterpoint Research Market Monitor Service

MARKET HIGHLIGHTS

  • The global smartphone market grew by 7% YoY to reach 323.2 million units in Q4 2023.
  • Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
  • Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
  • Samsung, nevertheless, retained the spot as the world's top smartphone player annually, shipping the most number of smartphones in 2023.
  • Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.

Global Smartphone Shipments Share (Last Eight Years)

Brand20162017201820192020202120222023
Samsung20%20%19%20%19%20%21%19%
Apple14%14%14%13%15%17%19%19%
Xiaomi4%6%8%8%11%14%12%12%
OPPO*6%8%8%9%9%11%10%9%
vivo5%6%7%8%8%9%8%8%
Others51%46%44%42%38%29%30%33%

*OPPO includes OnePlus since Q3 2021

Ranking is according to the latest quarter. A repository of annual data for global smartphone shipments share. Data on this page is updated every year.

This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry. For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

Market Outlook: Smartphone Shipment and ASP Forecast by OEM and Region, Q1 2024

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

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The global smartphone market share numbers are from:
MOBILE DEVICES MONITOR – Q4 2023 (Vendor Region Countries)
Excel File | Published Date: November 2023
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

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Feb 18, 2024

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Team Counterpoint

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