Global Smartphone AP-SoC Market Share: Quarterly

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Global Smartphone AP-SoC Market Share: Quarterly

Jun 23, 2025

Brands	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024	Q1 2025
Mediatek	38%	37%	41%	34%	37%	30%	36%
Qualcomm	26%	21%	27%	30%	25%	25%	28%
Apple	17%	20%	16%	13%	15%	21%	17%
UNISOC	12%	13%	9%	15%	13%	14%	10%
Samsung	5%	4%	5%	4%	5%	4%	5%
HiSilicon (Huawei)	1%	3%	2%	3%	4%	4%	4%
Others	1%	1%	1%	1%	1%	1%	1%

Market Highlights

Apple: Apple’s chipset shipments increased YoY in Q1 2025 due to the launch of the iPhone 16e with the Apple A18 chipset, but declined sequentially due to seasonality.
MediaTek: MediaTek's overall shipments increased QoQ in Q1 2025. The sequential growth was primarily driven by better demand for the entry-level and mainstream segments, whereas the premium-tier shipments declined. The mid-high segment's shipments increased due to the launch of the Dimensity 8400.
Qualcomm: Qualcomm’s shipments were flat sequentially in Q1 2025. The performance was primarily driven by the premium tier, supported by the Snapdragon 8 Elite, which secured multiple design wins, including exclusivity with the Samsung Galaxy S25 series, and new wins for the Snapdragon 8 Gen 3 series.
Samsung: Samsung's Exynos shipments increased in Q1 2025 due to the launch of the Galaxy A56 with the Exynos 1580, and the Galaxy A16 5G with the Exynos 1330. Besides, shipments of the Exynos 1380 rose due to high volumes of the Galaxy A26 series.
UNISOC: UNISOC’s shipments declined sequentially in Q1 2025 due to a reduction in LTE chipset shipments. UNISOC continues to gain share in the low-tier price bands (under $99) driven by its LTE portfolio.
Huawei: Huawei's shipments declined QoQ in Q1 2025. Huawei still enjoys a strong brand preference and a loyal customer base in China. The launch of the Huawei Nova 13 series with the Kirin 8010 chipset, along with the Huawei Mate 70 series, drove shipments for HiSilicon in Q1 2025.

The global smartphone AP market share numbers are from:

Global Smartphone AP-SoC Shipment and Forecast Tracker by Model, Q1 2025

Excel File | Published Date: June 2025

This report tracks the smartphone AP/SoC Shipments by Model for all the vendors. The scope of this report is from the AP/SoC shipments from all the key vendors like Apple, Qualcomm, MediaTek, Huawei, Samsung, UNISOC and JLQ. We have covered all the main models starting from Q1 2020 to Q1 2025. We have also included a one-quarter forecast for Q2E 2025. This report will help you to understand the AP/SoC Market from the shipment perspective.

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.