• In its first seven weeks of availability in Western Europe, the Samsung Galaxy A56’s sales were up 12% on the previous-generation Galaxy A55. Samsung’s overall smartphone sales declined 11% over the same period.
• Samsung is bringing more AI features to the mid-tier, and consumers are reacting positively.
• But competition in this segment is fierce, with the likes of the Google Pixel 9a and HONOR 400 offering an arguably more complete AI experience at a similar or even lower price point.

London, Beijing, Berlin, Buenos Aires, Hong Kong, New Delhi, San Jose, Seoul, Taipei, Tokyo – July 1, 2025

Samsung’s Galaxy A56 smartphone model is off to a reasonable start in Western Europe, at least relative to last year’s A55, according to Counterpoint Research’s Weekly Data. In its first seven weeks of availability in Western Europe since its launch on March 19, 2025, sales of the Galaxy A56 were up 12% compared to the previous generation, the Galaxy A55. This is welcome news for Samsung, which has been struggling in the region recently – in the same period, Samsung’s total smartphone sales declined by 11% while total sales in Western Europe declined by only 2%. For the Galaxy A55 last year, sales declined 22% compared to the A54, while Samsung’s total sales increased by 8%.

Source: Counterpoint Research

Associate Director Jan Stryjak said, “The Galaxy A56, along with the A36 and A26, is the first Samsung A-series smartphone launched with Galaxy AI built in. Samsung is bringing more AI features to the mid-tier, and that seems to have struck a chord with consumers. Although Samsung’s overall smartphone sales are down, the A56 is doing better than the A55 did last year. However, competition in this segment is fierce, with the likes of the Google Pixel 9a and HONOR 400 offering an arguably more complete AI experience at a similar or even lower price point.”

About Counterpoint Research

Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.

Follow Counterpoint Research

press@counterpointresearch.com