From the MWC Stage: Counterpoint’s Marc Einstein Leads Discussion with Rakuten

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May 22, 2025

Our Research Director, Marc Einstein, was invited to host a panel discussion at the Rakuten Booth during MWC Barcelona 2025. He was joined by Puneet Handa, Head of Business Strategy & Portfolio at Rakuten Symphony, and Luca Milillo, Senior Vice President of Rakuten Link.

The session focused on Rakuten Link – The Super IntelliApp, and how it brings together AI capabilities and the wider Rakuten ecosystem to deliver personalized services and drive user engagement.

85% of Rakuten Mobile users are monthly active users of Rakuten Link, underlining the app’s central role in their strategy.

Watch the full session here

Summary

Published

May 22, 2025