China’s Xiaomi launches premium phone to challenge Apple and Samsung and fill void left by Huawei

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Mar 29, 2021

Huawei saw its global shipments fall 41% year-on-year in the fourth quarter, according to Counterpoint Research. In Europe alone, shipments plunged 62%.

Xiaomi, Oppo and Vivo all saw double-digit smartphone shipment growth in the fourth quarter of 2020, according to Canalys. Xiaomi was the third-biggest smartphone maker by market share during the same period.

But Xiaomi may not be the best positioned in the premium segment versus some of its rivals, Neil Shah, research director at Counterpoint Research, said...Read more

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Mar 29, 2021

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Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.