China Smartphone Sales Up 1.5% YoY in 2024

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Jan 27, 2025
  • China’s smartphone sales volume rose 1.5% YoY in 2024.
  • Huawei recorded the highest YoY growth of 36%, followed by Xiaomi with 10% and vivo with 6%. In contrast, Apple, OPPO and HONOR faced YoY declines.
  • Counterpoint maintains a cautiously optimistic outlook for China market in 2025.

China’s smartphone sales rose 1.5% YoY in 2024, according to Counterpoint’s China Smartphone Weekly Sales Tracker. The market’s performance through the year was uneven, with a softer start and a sluggish conclusion compared to the previous year. However, during the period spanning from Week 5 to Week 36, smartphone sales generally outperformed those of the year-ago period.

Despite the overall growth, there was a notable divergence in the performance of major brands. Huawei recorded a remarkable 36% YoY growth, followed by Xiaomi with 10% and vivo with 6%. In contrast, Apple tumbled 13% YoY, OPPO fell 9% YoY, and HONOR slipped 3% YoY.

Looking into 2025, China has expanded national consumption subsidies to include smartphones and other electronics to revive domestic spending. This could serve as a catalyst for boosting sales volume in the upcoming year. However, China still grapples with significant economic pressures from subdued domestic consumption and the looming threat of potential new tariffs imposed by the US on Chinese exports. Given these challenges, we maintain a cautiously optimistic outlook for China market in 2025.

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Summary

Published

Jan 27, 2025

Author

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.