Apple’s Revenue Increases 4 Percent Despite Slowing iPhone Sales

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Jan 31, 2025

Despite heavily promoting its new A.I. technology, Apple released an iPhone in September without its signature selling point: an A.I. system called Apple Intelligence. The A.I. features became available about a month later in the United States and eventually expanded to other English-speaking countries.

Apple hasn’t yet released Apple Intelligence in China, its second-most important market, weakening the iPhone’s appeal there. The company’s share of smartphone sales in China fell 2.4 percentage points last year to 15.5 percent, according to Counterpoint Research, a market research firm. Apple, which plans to make its A.I. offering available in additional languages in April, said sales in China fell 11 percent to $18.51 billion…Read More

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In the Press

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Jan 31, 2025

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Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.