Apple’s AI crisis: Is Tim Cook turning to China’s DeepSeek to salvage Apple Intelligence?
Talking to Fortune India, Tarun Pathak, Research Director at Counterpoint Research, is of the opinion that the picture is far more complicated than it appears. “AI today is such a field where every entity, every company has its own journey, and one cannot say that one is better than the other. Apple’s journey is unique to itself as it relies on making AI more personalised,” he says.
But then what explains Apple’s sudden overtures towards China and DeepSeek? Pathak does not read much into it, but does concur that Apple, essentially, is keenly looking at China…Read More
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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