INFOGRAPHIC: Q2-2019 | MOBILE MARKET MONITOR

Our Q2-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.

Some quick observations from the smartphone market:

  • Global smartphone shipments declined 3% annually reaching 354 million units in Q2 2019.
  • India (5.8% YoY) grew the highest followed by MEA(5.6% YoY). Western Europe declined the most at 8% YoY.
  • Samsung, backed by its overhauled portfolio of M and A series grew 7.1% YoY after 6 consecutive quarters of annual decline.
  • The effect of trade ban on Huawei was not severe during this quarter. It grew 4.4% YoY. However, its overseas shipment will decline in Q3 2019.
  • Apple iPhone shipments fell 11%, and iPhone revenues fell 12% year-on-year. It slipped out of top 5 in the MEA market. However, the sales trends for Apple are improving.
  • Samsung led the 5G devices market with its flagship Samsung S10 5G, which remains popular in the 5G adopting countries like Korea.
  • BBK Group (OPPO, Vivo, Realme, and OnePlus) is now the second-largest smartphone manufacturer globally.
  • Realme entered the top 10 OEMs globally for the first time.

Infographic 2019 Q2 smartphone

Some quick observations from the Feature phone market:

  • Global feature phone shipments declined 23% annually reaching 86 million units in Q2 2019.
  • Over one third of the global feature phone market was captured by MEA followed by India. Together they captured 65% of the total feature phone market.
  • The shipments for smart feature phones in Africa are increasing with launch of KaiOS powered devices with Orange and MTN.
  • Jio continued to decline steeply at 64% YoY due to inventory build up.
  • iTel surpassed HMD to capture the top spot in the feature phone segment in Q2 2019.
  • Sonim with its rugged feature phones and Doro with its KaiOS based feature phones continue to do well in their respective markets.

Infographic 2019 Q2 feature phoneUse the button below to download the PDF version of the Q2 2019 Infographic: