Our Q1-2020 Market Monitor report has been published. We release one Infographic in each quarter to summarize the mobile handset market activities in a single page.

Some quick observations from the smartphone market:

  • Global smartphone shipments declined the fastest ever 13% YoY reaching 294.9 million units in Q1 2020 .
  • This is the first time since Q1 2014, that the smartphone market has fallen below 300 million units in a quarter.
  • All the regions (APAC, LATAM, Europe and North America) registered decline during the quarter. However, few countries like India (5% YoY) and Russia (8% YoY), grew.
  • China, being the initial epicentre of the pandemic, registered one of the steepest decline (-26% YoY) during the quarter
  • Apple remained resilient even during the COVID-19 as iPhone shipments declined only 5% YoY Q1 2020
  • Huawei surpassed Apple again during the quarter. Over half of smartphone shipments for Huawei are now in China.
  • Xiaomi (7% YoY), and realme (157% YoY) were the only major brands to achieve growth. The expansion in markets outside China for both the brands has paid off
  • Samsung declined 19% YoY during the quarter. With, low presence in China and most of its market hit by COVID-19, the OEM is likely to decline steeper in Q2 2020
  • The share of 5G smartphones increased to over 7% in Q1 2020, compared to 1% in Q4 2019. 5G is likely to help the rate of recovery during the second half of 2020.

Counterpoint 2020 Q1 Smartphone InfographicSome quick observations from the feature phone market:

  • Global feature phone shipments declined 12% annually reaching  83.5 million units in Q4 2019.
  • Feature phone shipments in MEA grew 9% YoY capturing over 41% of the global feature phone shipments.
  • Transsion Group led the global feature phone market capturing over 30% of market share.
  • Alcatel and DORO continue to do well in the US, driven by KaiOS based GoFlip and 7050.

Use the button below to download the PDF version of the Q1 2020 Infographic: