Global Smartwatch Shipments Market Share Q4 2022
February 23, 2023
This page represents the global smartwatch market share based on shipments by quarter (from 2021-2022) by top brands.
Source: Global Smartwatch Shipments by Model Quarterly Tracker
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| Global Smartwatch Shipments Market Share (Q2 2021 – Q4 2022) | |||||||
| Brands | Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
| Apple | 31% | 23% | 38% | 36% | 29% | 26% | 43% |
| Samsung | 7% | 14% | 10% | 10% | 9% | 12% | 8% |
| Huawei | 9% | 5% | 8% | 7% | 7% | 6% | 7% |
| Noise | 2% | 4% | 3% | 3% | 6% | 9% | 5% |
| Imoo | 6% | 6% | 4% | 3% | 4% | 4% | 3% |
| Others | 45% | 48% | 37% | 41% | 45% | 43% | 34% |
Highlights:
- The global smartwatch market contracted by 2% YoY despite the growth of Apple market share by 11% YoY in Q4 2022.
- Apple watch market share reached 43% in Q4 2022 in terms of shipments. This is the highest ever smartwatch market share for Apple since Q2 2021.
- NAM and India were the only regions that showed a YoY growth, with good performance from Apple and India brands from the respective region. However, most of the other brands underperformed in the quarter during the unfavorable market environment.
- HLOS and Basic smartwatches grew 3% and 10% YoY, respectively. Kids and Hybrid/Digital types declined by 44% and 24% YoY, respectively.
We also have a detailed smartwatch shipments model tracker available for subscribing clients:
*Data on this page is updated every quarter
This data represents the global smartwatch market share by quarter (from 2020-2022) by top brands. For detailed insights on the data/tracker, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
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