Global Smartwatch Shipments Market Share (2018Q1 – 2020Q1)
Source: Global Smartwatch Shipments by Model Quarterly Tracker
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| Global Smartwatch Shipments Market Share (2018 Q1 – 2020 Q1) | |||||||||
|
Brands |
2018
Q1 |
2018
Q2 |
2018
Q3 |
2018
Q4 |
2019
Q1 |
2019
Q2 |
2019
Q3 |
2019
Q4 |
2020
Q1 |
| Apple | 26% | 22% | 21% | 37% | 27% | 24% | 26% | 37% | 33% |
| Huawei | 3% | 5% | 5% | 5% | 8% | 8% | 10% | 9% | 10% |
| Samsung | 5% | 5% | 8% | 8% | 9% | 10% | 8% | 9% | 8% |
| Fitbit | 4% | 8% | 9% | 8% | 5% | 5% | 6% | 6% | 4% |
| Others | 62% | 60% | 57% | 42% | 51% | 53% | 50% | 39% | 45% |
*Ranking is according to latest quarter.
Our analysis reveals:
- Global smartwatch market grew 10% YoY in Q1 2020 compared to -13% decline in smartphone shipments globally in Q1 2020. The smartwatch demand was surprising higher in the pandemic-hit quarter.
- Apple continued to command a third of the smartphone market as it witnessed the attach rate to its massive iPhone base rising.
- Huawei continued to grow handsomely 49 % YoY benefiting from the launch of multiple models of Huawei Watch GT2 & Honor Magic 2. China’s domestic market coming back to normal in late March also played a vital role.
- Samsung maintained the third rank with 8% share as demand within its core markets such as the USA, Europe and S.Korea remained flat.
- Amazfit (Huami) and Xiaomi both the brands which work closely together saw its individual branded smartwatch shipments grow more than 60% in Q1 2020
- Garmin & Fossil also grew above the market average and increased their share during the quarter
- The kids watch segment growth slowed down a bit as the Chinese market came to stand still in most of the Q1 2020
We also have a detailed smartwatch shipments model tracker available for subscribing clients:
*Data on this page is updated every quarter
This data represents the global smartwatch shipments market share by quarter (from 2018-2020) by top brands. For detailed insights on the data/tracker, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
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