Global Smartwatch Shipments Market Share (2018Q1 – 2020Q1)

Source: Global Smartwatch Shipments by Model Quarterly Tracker

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Global Smartwatch Shipments Market Share (2018 Q1 – 2020 Q1)

Brands

2018

Q1

2018

Q2

2018

Q3

2018

Q4

2019

Q1

2019

Q2

2019

Q3

2019

Q4

2020

Q1

Apple 26% 22% 21% 37% 27% 24% 26% 37% 33%
Huawei 3% 5% 5% 5% 8% 8% 10% 9% 10%
Samsung 5% 5% 8% 8% 9% 10% 8% 9% 8%
Fitbit 4% 8% 9% 8% 5% 5% 6% 6% 4%
Others 62% 60% 57% 42% 51% 53% 50% 39% 45%

*Ranking is according to latest quarter.

Our analysis reveals:

  • Global smartwatch market grew 10% YoY in Q1 2020 compared to -13% decline in smartphone shipments globally in Q1 2020. The smartwatch demand was surprising higher in the pandemic-hit quarter.
  • Apple continued to command a third of the smartphone market as it witnessed the attach rate to its massive iPhone base rising. 
  • Huawei continued to grow handsomely 49 % YoY benefiting from the launch of multiple models of Huawei Watch GT2 & Honor Magic 2. China’s domestic market coming back to normal in late March also played a vital role.
  • Samsung maintained the third rank with 8% share as demand within its core markets such as the USA, Europe and S.Korea remained flat.
  • Amazfit (Huami) and Xiaomi both the brands which work closely together saw its individual branded smartwatch shipments grow more than 60% in Q1 2020
  • Garmin & Fossil also grew above the market average and increased their share during the quarter
  • The kids watch segment growth slowed down a bit as the Chinese market came to stand still in most of the Q1 2020

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

Counterpoint Global Smartwatch Shipments by Model Quarterly Tracker                                

*Data on this page is updated every quarter

This data represents the global smartwatch shipments market share by quarter (from 2018-2020) by top brands. For detailed insights on the data/tracker, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.


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