Top

Analyse quarterly data on iOS vs. Android market share for global and regional markets like the US, China, and India.

Counterpoint Quarterly

Smartphones Q4 2023

Sign up to get access to the report.

iOS vs Android Quarterly Market Share

Published Date: Feb 23, 2024

Global Smartphone Sales Share by OS Q4 2023

Receive quarterly updates in your email

Flags

Best-Selling Smartphones in China, India and US

Top 5 List

DOWNLOAD THIS REPORT:

The global smartphone OS witnessed historic highs and lows in Q4 2023. While iOS and Harmony reached their highest ever global market share at 23% and 4% respectively, Android touched its lowest at 74%. Increasing premiumisation and consumer switch from Android helped iOS whereas 5G smartphones from Huawei sped up to Harmony's growth in China.

Android maintained its dominance globally and smartphone growth in developing markets like MEA helped mitigate its decline. The OS maintains lead across price band under $600 and is the only open-source OS among its competitors becoming the go-to option for several OEMS. Android customization also allows OEMs to showcase their own versions of the OS.

iOS reached its highest quarterly share ever driven by Apple registering all-time high revenues across regions. Apple has been the primary benefactor of customers switching to premium smartphones globally aided by easy financing schemes facilitating growth of first-time users. Its ecosystem has allowed for the OS to be popular among younger customers as well.

Harmony OS reached 4% global market and crossed 16% market share in China. The OS, driven by Huawei smartphones, registered high growth with introduction of 5G smartphones from the brand. Over 40% Harmony OS smartphone were 5G capable in Q4 2023 up from 7% in Q4 2022.

Global ShareQ1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Android81%83%82%76%78%81%81%74%
iOS18%16%17%22%20%17%16%23%
Harmony1%1%2%2%2%3%3%4%
Total100%100%100%100%100%100%100%100%

iOS vs Android Quarterly Market Share for USA, China and India

US Smartphone Sales Share by OS Q4 2023
USA ShareQ1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Android52%54%50%43%48%48%45%36%
iOS48%46%50%57%52%52%55%64%
Total100%100%100%100%100%100%100%100%
China Smartphone Sales Share by OS Q4 2023
China ShareQ1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Android79%80%77%68%72%72%73%64%
iOS18%15%15%24%20%17%14%20%
Harmony3%5%8%8%8%11%13%16%
Total100%100%100%100%100%100%100%100%
India Smartphone Sales Share by OS Q4 2023
India ShareQ1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023
Android96%97%97%94%94%95%94%90%
iOS4%3%3%6%6%5%6%10%
Total100%100%100%100%100%100%100%100%

*Ranking is according to the latest quarter.

This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.

This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global smartphone market share numbers are from:

Handset Sales by Model Jan 2022 – Dec 2023

XLS File

Published Date: November 2023

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

Recommended Reads:

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.