Market Monitor - Global OEM Shipment by Revenue and ASP, Q2 2025
Overview: Following up on the series of quarterly Market Monitor reports, please find our latest report highlighting the value share for 42 brands. This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 94% of the total market by revenues.
To Quickly Summarise
- The global handset market recorded a 10% YoY increase in wholesale revenue in Q2 2025, surpassing $103 billion.
- Smartphones contributed over 99% of the total handset revenue.
- Apple dominated the smartphone market, capturing more than 43% of global revenues.
- The top five smartphone brands together generated nearly 75% of overall revenue.
- Meanwhile, the global smartphone ASP grew by 9% YoY during the quarter.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphone Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Published Date: August 2025
Category
Industry
Smartphone
Service
Market Monitor Standard
Report Type
Report
Time Period
Quarterly
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.