India Wearables (Smartwatch) Shipment by Model Tracker (Online), Q2 2025
Overview: India’s smartwatch market declined 27% YoY in Q2 2025 primarily due to off-season lull, fewer major sales events, reduced consumer spending, and limited new product launches. Noise led the shipment share in Q2 2025, followed by boAt and Titan(Fastrack). Together, the top 3 brands constitute 62% of shipment share. The Online channel accounted for 65%. Mid-range models (₹5,000–15,000) gained traction with AI-powered phone-free voice chats, and the premium segment (above ₹15,000) registered strong YoY growth, indicating rising consumer demand for advanced health-tracking and feature-rich wearables.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specs (40+)
Published Date: August 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.