Global Smartwatch Shipments Tracker by Model, Q2 2025
Overview: In Q2 2025, the global smartwatch market recorded an 8% YoY growth—its first positive uptick following five consecutive quarters of decline. This rebound was primarily driven by Chinese brands such as Huawei, Xiaomi, and Imoo. Notably, Huawei overtook Apple to claim the top spot in global market share for the first time. Shipments in China surged 37% YoY, while India and North America saw declines of 27% and 4% YoY, respectively. HLOS (Advanced) smartwatches grew 10% YoY fueled by increased adoption in the Chinese market.
Category
Industry
N/A
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.