Overview: The aim of the survey, conducted in September 2024, was to assess people’s awareness of Gen AI, the impact of the technology, concerns, value addition, and influence on future smartphone purchase decisions. Over 25,000 individuals were contacted, but a detailed survey was conducted with a focused group of 3,535 respondents. Generative AI (GenAI) was familiar to 32% of the respondents in a survey conducted by Counterpoint Research across seven countries – USA, Canada, UK, France, Germany, Poland, and Japan. GenAI awareness was highest in North America (72%) and lowest in Japan (7%). Smartphones have been playing a key role in the propagation of GenAI, with nearly 75% of the respondents accessing the technology through their devices, led by Gen Z users.