• Single pivot format giving in-depth analysis of global markets
•  140+ brands now in comparison to 95 brands earlier
• Break out of three key countries in each region to give a further granular view of the regions
• 18 countries view as compared to six earlier
•  More visuals and analysis by country and by regions

To quickly summarize:

• The Global smartphone shipments grew 3% YoY in Q2 2025, marking the second consecutive quarter of growth. The growth was fuelled by steady premium demand in markets like North America, Japan, and Europe, while emerging markets saw traction in the entry-level and budget 5G devices.
• Asia Pacific remained the top contributor, accounting for more than half of global shipments. Japan emerged as a standout with 12% YoY growth, driven by sustained consumer demand and aggressive carrier promotions.
• China Smartphone Shipments Slipped by 2% YoY in Q2 2025 due to fragile demand and subsidy slowdown.
• India smartphone market rebounded in Q2 2025 with 9% YoY growth driven by a 33% YoY jump in new launches, aggressive marketing, and strong performance during summer sales.
• The Middle East & Africa region saw a 3% YoY rise in shipments, despite heightened geopolitical tensions in the region. Consumer sentiment remains elevated as inflation trended down and local currencies remained strong.
• Samsung led the global smartphone market with 20% share, growing 7% YoY in Q2 2025. The growth was mainly driven by successful mid-tier Galaxy A-series refresh, resilience across key markets, and continued interest in foldables and AI-powered features.