Global Smartphone Sales Share by Operating System
| Global | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|---|---|---|
| Android | 80% | 74% | 76% | 79% | 79% | 72% | 73% |
| iOS | 16% | 22% | 19% | 17% | 17% | 24% | 22% |
| Harmony | 4% | 4% | 5% | 4% | 4% | 3% | 5% |
Market Highlights
- Global smartphone sales declined 5% YoY in Q1 2026 amid challenging market conditions, with OS-level trends offering deeper insights into underlying market dynamics.
- Android’s global share fell to 73% in Q1 2026, down from 76% a year earlier and marking its lowest share for a January-March quarter. This decline was largely driven by weakness in the entry-level segment, as rising component costs and ongoing geopolitical uncertainties continued to weigh on demand.
- iOS reached its highest ever share for a January-March quarter at 22%. Apple has managed rising costs more effectively than its peers. The iPhone 17 series remains popular, particularly the base variant, with higher storage and screen refresh rates attracting consumers globally. Besides, the iPhone 17e launch has further strengthened iOS adoption.
- HarmonyOS reached 19% share in China, overtaking iOS after slipping in the previous quarter. Huawei recorded its highest quarterly share since Q4 2020 at 20% owing to strong performance from the Mate 80 and Enjoy 90 series. Besides, its heavy reliance on domestic suppliers provides a good cost buffer amid the global memory price surge.
iOS vs Android Quarterly Market Share for USA, China and India
US Market
| US Share | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|---|---|---|
| Android | 48% | 35% | 45% | 50% | 45% | 31% | 41% |
| iOS | 52% | 65% | 55% | 50% | 55% | 69% | 59% |
China Market
| China Share | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|---|---|---|
| Android | 69% | 64% | 67% | 66% | 69% | 61% | 63% |
| Harmony | 17% | 19% | 19% | 17% | 18% | 16% | 19% |
| iOS | 14% | 17% | 14% | 16% | 14% | 22% | 17% |
India Market
| India Share | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|---|---|---|
| Android | 95% | 89% | 92% | 94% | 92% | 90% | 90% |
| iOS | 5% | 11% | 8% | 6% | 8% | 10% | 10% |
This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.
This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
For detailed insights on the data, please reach out to us at [email protected]. If you are a member of the press, please contact us at [email protected] for any media enquiries.
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Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.