Global Smartphone AP-SoC Market Share: Quarterly
| Brands | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| MediaTek | 41% | 34% | 37% | 31% | 38% | 36% | 34% | 31% | 33% | 31% |
| Qualcomm | 27% | 30% | 24% | 25% | 27% | 26% | 25% | 21% | 22% | 23% |
| Apple | 16% | 15% | 17% | 21% | 15% | 15% | 17% | 23% | 20% | 19% |
| UNISOC | 9% | 14% | 13% | 14% | 10% | 13% | 14% | 15% | 14% | 13% |
| Samsung | 5% | 4% | 5% | 4% | 5% | 6% | 6% | 5% | 7% | 9% |
| HiSilicon (Huawei) | 2% | 3% | 4% | 4% | 4% | 4% | 3% | 4% | 4% | 5% |
| Others | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% |
Market Highlights
- Apple’s chipset shipments slightly increased YoY in Q2 2026 due to better sales of iPhone 17 series, especially the Pro models. The shipments of the A19 series will be higher compared to its predecessor, as the iPhone 17 series is performing better than the iPhone 16 series, with the Pro variants doing well across regions due to a strong value proposition.
- MediaTek's overall shipments declined YoY in Q2 2026. Shipments in the mainstream and entry-level segments were impacted by the ongoing memory shortage. Premium-tier shipments also saw a decline, due to slowdown in sales of Dimensity 9000 series powered devices. Within the Dimensity 8000 series, shipments were driven by the Dimensity 8500, supported by the strong performance of the Poco X8 Pro and Honor Power 2 series.
- Qualcomm's shipments declined YoY in Q2 2026. Premium-segment shipments were impacted by Samsung's adoption of the Exynos 2600 in the base variants of the Galaxy S26 series in selected regions. Shipments of the Snapdragon 600 and Snapdragon 400 series were also affected by the ongoing memory shortage and inventory build-up.
- Samsung's Exynos shipments increased YoY in Q2 2026. In the premium segment, volumes were driven by the Samsung Galaxy S26 series, with the base variants featuring the Exynos 2600. In the mid-tier segment, shipments were driven by the Exynos 1680, featured in the Samsung Galaxy A57, and the Exynos 1480, featured in the Samsung Galaxy A37.
- HiSilicon's shipments declined YoY in Q2 2026. Premium-segment shipments increased following the launch of the Huawei Pura 90 series. However, mid-tier shipments declined due to Nova 16 series adopting Kirin 9010s.
- UNISOC's shipments declined YoY in Q2 2026, due to the memory crisis and challenges in the entry-level segment. The company's LTE segment was supported by design wins for the T7250, while it continued to gain share in the entry-level 5G segment through the T8300 design wins with leading smartphone OEMs.
The global smartphone SoC market share numbers are from:
Global Smartphone SoC Model Shipments Tracker - Q2 2026
Excel File | Published Date: September 2026
Global smartphone shipments declined by 21% YoY in Q2 2026, primarily due to rising memory costs and cautious inventory management by smartphone OEMs.
MediaTek and Qualcomm shipments declined by more than 30% YoY during the quarter. The low and mid-tier segments are expected to be impacted the most, as OEMs are likely to reduce entry-level models and optimize their product portfolios to protect margins.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.