Global Smartphone AP-SoC Market Share: Quarterly
| Brands | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|---|---|---|---|---|
| MediaTek | 41% | 34% | 37% | 31% | 38% | 36% | 34% | 31% | 32% |
| Qualcomm | 27% | 30% | 24% | 25% | 27% | 26% | 25% | 21% | 23% |
| Apple | 16% | 15% | 17% | 21% | 15% | 15% | 17% | 23% | 19% |
| UNISOC | 9% | 14% | 13% | 14% | 10% | 13% | 14% | 15% | 14% |
| Samsung | 5% | 4% | 5% | 4% | 5% | 6% | 6% | 5% | 7% |
| HiSilicon (Huawei) | 2% | 3% | 4% | 4% | 4% | 4% | 3% | 4% | 4% |
| Others | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% |
Market Highlights
- Apple’s chipset shipments increased in Q1 2026 due to the launch of the iPhone 17e series, which features the A19 SoC, and increased sales for the iPhone 17 series, especially the Pro models. The shipments of the A19 series will be higher compared to its predecessor, as the iPhone 17 series is performing better than the iPhone 16 series, with the Pro variants doing well across regions due to a strong value proposition.
- MediaTek's overall shipments declined YoY in Q1 2026. Shipments in the mainstream and entry-level segments were impacted by the ongoing memory shortage. Premium-tier shipments also saw a slight decline, as MediaTek is unlikely to launch the Dimensity 9500 Plus, with OEMs instead expected to adopt the Dimensity 9500. Within the Dimensity 8000 series, shipments were driven by the Dimensity 8450, supported by the strong performance of the OPPO Reno15 series.
- Qualcomm's shipments declined YoY in Q1 2026. Premium-segment shipments were impacted by the delayed launch of the Samsung Galaxy S26 series and Samsung's adoption of its Exynos 2600 in the base variants of the Galaxy S26 series in selected regions. Shipments of the Snapdragon 600 and Snapdragon 400 series were also affected by the ongoing memory shortage and inventory build-up.
- Samsung's Exynos shipments increased YoY in Q1 2026. In the premium segment, volumes were driven by the launch of the Samsung Galaxy S26 series, with the base variants featuring the Exynos 2600. In the mid-tier segment, shipments were driven by the Exynos 1680, featured in the Samsung Galaxy A57, and the Exynos 1480, featured in the Samsung Galaxy A37.
- HiSilicon's shipments declined YoY in Q1 2026. Premium-segment shipments increased following the launch of the Huawei Mate 80 series. However, mid-tier shipments declined due to the earlier-than-usual launch of the Nova 15 series in Q4 2025, which shifted some demand into the previous quarter.
- UNISOC's shipments increased YoY in Q1 2026, driven by design wins at Redmi. The company's LTE segment was supported by design wins for the T7250, while it continued to gain share in the entry-level 5G segment through the T8300 design wins with leading smartphone OEMs.
The global smartphone SoC market share numbers are from:
Global Smartphone SoC Model Shipments Tracker, Q1 2026
Excel File | Published Date: June 2026
This report tracks smartphone SoC shipments at the model level across all major vendors. The scope includes key chipset vendors such as Apple, Qualcomm, MediaTek, Hisilicon, Samsung, UNISOC, and Google. The analysis covers more than 350 SoC models from Q1 2020 to Q1 2026, along with a one-quarter forecast for Q2 2026.
Read more Contact us
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.