MiniLED panels in monitor applications jumped over 90% YoY in 2023 and will grow a further 3% by 2029. Apple is expected to start launching 27” MiniLED monitors by the end of 2026, which will stimulate adoption among other brands.

MiniLED TV shipments nearly doubled YoY in 2024, as Chinese TV brands such as TCL and Hisense actively adopted and promoted MiniLED. Meanwhile, South Korean giants Samsung and LG experienced a decline in shipments due to weaker competitiveness. Another brand worth watching is Xiaomi. Although it was relatively late to adopt MiniLED, its strong brand influence and product strategy led to significant growth in 2024. There is a high chance it will continue this growth trend into 2025.

Commenting on the market dynamics, Research Analyst Leo Liu said, “Major Chinese TV brands have been very aggressive in adopting MiniLED in TVs, particularly in COB design. The widespread adoption of COB has significantly reduced the production costs associated with MiniLED. Leveraging this advantage, TV manufacturers are actively introducing RGB MiniLED TVs. With superior color performance and the potential for further price reductions, RGB MiniLEDs are already putting substantial competitive pressure on OLED in TV applications. Driven by the aggressive promotion of major brands, RGB MiniLED TVs will experience explosive growth in the coming years.”

Counterpoint’s latest Semi-Annual MiniLED Backlight Technologies, Cost and Shipments report provides a comprehensive coverage of MiniLED cost analysis on mainstream applications and a detailed introduction on MiniLED-related technologies, such as LEDs, optics, driver IC and RGB MiniLED. The report also touches on shipments of key applications.

About Counterpoint Research

Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.

[email protected]