Apple’s $1,999 iPhone Duo puts the company’s status-symbol power to the test
Counterpoint Research Director Tarun Pathak told CNBC the firm expects initial demand to exceed supply.
Oct 17, 2026
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Counterpoint Research Director Tarun Pathak told CNBC the firm expects initial demand to exceed supply.
Oct 17, 2026
Overview: As we enter the Q4 2026, competition in the global smartphone market is fiercer than ever, and market dynamics have become unpredictable. Due to a historic surge in memory prices, average selling prices have hit all-time highs, sales volumes have fallen by the largest margin ever, and the competitive landscape has been reshaped in ways that cannot be captured in real-time by monthly or quarterly data.
Oct 16, 2026

Counterpoint Research Director Tarun Pathak told CNBC the firm expects initial demand to exceed supply.
Oct 17, 2026
Overview: As we enter the Q4 2026, competition in the global smartphone market is fiercer than ever, and market dynamics have become unpredictable. Due to a historic surge in memory prices, average selling prices have hit all-time highs, sales volumes have fallen by the largest margin ever, and the competitive landscape has been reshaped in ways that cannot be captured in real-time by monthly or quarterly data.
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Vice President of Research
Peter Richardson

Vice President of Research
Peter Richardson

Research Director
Tarun Pathak

Research Director
Tarun Pathak

Associate Director
Ethan Qi

Associate Director
Ethan Qi

Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Jan Stryjak

Associate Director
Jan Stryjak

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Associate Director
Gunnar Thoreson

Associate Director
Gunnar Thoreson

Principal Analyst
Gerrit Schneemann

Principal Analyst
Gerrit Schneemann

Senior Analyst
Ivan Lam

Senior Analyst
Ivan Lam

Senior Analyst
Emily Herbert

Senior Analyst
Emily Herbert

Senior Analyst
Karn Chauhan

Senior Analyst
Karn Chauhan

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
Parv Sharma

Senior Analyst
Parv Sharma

Senior Analyst
Shenghao Bai

Senior Analyst
Shenghao Bai

Senior Analyst
Shilpi Jain

Senior Analyst
Shilpi Jain

Senior Analyst
Harshit Rastogi

Senior Analyst
Harshit Rastogi

Principal Analyst
Yang Wang

Principal Analyst
Yang Wang

Vice President of Research
Peter Richardson

Vice President of Research
Peter Richardson

Research Director
Tarun Pathak

Research Director
Tarun Pathak

Associate Director
Ethan Qi

Associate Director
Ethan Qi

Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Jan Stryjak

Associate Director
Jan Stryjak

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Associate Director
Gunnar Thoreson

Associate Director
Gunnar Thoreson

Principal Analyst
Gerrit Schneemann

Principal Analyst
Gerrit Schneemann

Senior Analyst
Ivan Lam

Senior Analyst
Ivan Lam

Senior Analyst
Emily Herbert

Senior Analyst
Emily Herbert

Senior Analyst
Karn Chauhan

Senior Analyst
Karn Chauhan

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
Parv Sharma

Senior Analyst
Parv Sharma

Senior Analyst
Shenghao Bai

Senior Analyst
Shenghao Bai

Senior Analyst
Shilpi Jain

Senior Analyst
Shilpi Jain

Senior Analyst
Harshit Rastogi

Senior Analyst
Harshit Rastogi

Principal Analyst
Yang Wang

Principal Analyst
Yang Wang