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Global Smartphone Shipments Up 2% YoY in Q2 2025 on Growth in Developed Markets; Samsung Continues to Lead
Global smartphone shipments grew for the second consecutive quarter in Q2 2025, rising 2% YoY, driven by growth in North America, Japan and Europe.Samsung retained the top position and was also the...
Global Smartphone Revenues Exceed $100 Billion in Q2 2025, First Time During a 2nd Quarter
Global smartphone revenues grew 10% YoY in Q2 2025, exceeding $100 billion for the first time in a second quarter.All top five brands recorded YoY revenue growth in Q2 2025, with Apple growing the...
Q2 2025 Global PC Shipments: Growth Accelerates, Tariff Concerns Loom
Global PC shipments rose 8.4% YoY in Q2 2025, driven by the approaching Windows 10 sunset, adoption of AI PCs, and stronger commercial demand.Lenovo, Apple and Asus, each saw over 10% YoY shipment...
Counterpoint Research CES 2025 Round-Up
Overview: This year we had a contingent of 10 analysts attending CES to track the latest across PCs, TVs, the broader consumer electronics sector as well as automotive. We have condensed a week’s...
GenAI Consumer Awareness Survey: 59% Open to Buying GenAI Smartphones Within a Year
Overview: The aim of the survey, conducted in September 2024, was to assess people’s awareness of Gen AI, the impact of the technology, concerns, value addition, and influence on future smartphone...
Global Passenger Vehicle Forecast by Powertrain, 2035
Overview:As the global automotive sector transitions towards electric vehicles, it is very important to have an idea of how electric vehicles will reshare the automotive sector. This report gives an...
Tariff Tremors: US Smartphone Market Staring at Double-Digit Decline, But Opportunities Remain
The US smartphone market may see double-digit declines in 2025 due to potential tariff pricing impacts and growing consumer uncertainty. Smartphone inventories are reaching record highs as OEMs ramp up shipments prior to tariffs taking effect. This may help delay any pricing changes for months. Opportunities for the smartphone ecosystem are emerging, from insurance subscriptions to GenAI-powered affordable...
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AI
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Fast Facts about Counterpoint
Countries tracked
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Client Testimonials
Corporate Strategy Manager
HERE
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
Strategic Marketing Manager
Samsung Electronics
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Corporate Strategy Manager
SK Telecom
We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.
Corporate Strategy Manager
HERE
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
Strategic Marketing Manager
Samsung Electronics
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Corporate Strategy Manager
SK Telecom
We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.