Recent Insights

India Smartphone Market Analysis, Q4 2022_Counterpoint Research

India Smartphone Shipments Decline 9% YoY in 2022, Premium Segment Share Hits Double Digits for First Time

Premium segment (>INR 30,000 or ~$365) contributed 11% to India’s smartphone shipments and 35% to market revenue in 2022, the highest ever. Samsung led the market in 2022 in terms of shipment…

Counterpoint Research

China Smartphone Sales in 2022 Reach Lowest Level in a Decade; Apple Becomes #2 Brand for First Time

China’s smartphone sales declined 14% YoY in 2022 to record their fifth consecutive year of decline. Apple’s sales outperformed the country’s market in 2022, falling by only 3% YoY.  Major Android…

Pandemic Pushes OLED Tablet Popularity, Jump in Penetration Expected in 2024

Samsung started making OLED tablets as early as 2014, but most of its competitors remained unconvinced about using OLED. COVID-19 led to tablet displays coming under focus, bringing back OLEDs in…

Top 10 Macro Risks For Tech World in 2023

Counterpoint analysts say economic recession will be the biggest macro risk affecting the tech world in 2023. Economic recession is followed by the ‘US vs China rivalry’ and ‘energy crisis’ risks.…

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