US Smartphone Market Share: By Quarter

Data on this page is updated every quarter

This data represents the US smartphone market share by quarter (from 2018-2019) by top OEMs. The US smartphone market is mainly an operator-driven market.

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Q2 2019 Highlights

  • US sell through declined 1.5% year-over-year. The US premium market softened with holding periods continuing to increase.
  • We are seeing a shift away from premium devices as Apple showed a YoY increase through the continued success of the XR as its top seller.
  • Samsung declined as Galaxy S10 sales began to waver in Q2. Samsung had a solid launch of the Galaxy S10 series but is now seeing signs of weakness.
  • Most Apple and Samsung flagships now come with 6” displays and prepaid devices like the LG Stylo 4 and Motorola G7 series help boost mid and low-end sales.

US Smartphone Shipments Market Share (%) 2018

Q2

2018

Q3

2018

Q4

2019

Q1

2019

Q2

Apple 40% 39% 47% 39% 41%
Samsung 25% 25% 22% 28% 21%
LG 16% 17% 12% 11% 13%
Lenovo# 5% 8% 6% 8% 8%
Other 14% 11% 13% 14% 17%
*Ranking is according to latest quarter.
#Lenovo includes Motorola.

Q1 2019 Highlights

  • The US smartphone market is a concentrated market with top 3 brands – Apple, Samsung and LG controlling 78% of the total shipments during the quarter. The market is saturating and replacement cycles are lengthening.
  • All the top three brands declined – Apple, Samsung, and LG. Motorola and Google were some of the notable gainers.
  • Apple is holding its market share (39%) in a declining US market, but volume mix is shifting to older devices.

US Smartphone Market Q1 2019

US Smartphone Shipments Market Share (%) 2018

Q1

2018

Q2

2018

Q3

2018

Q4

2019

Q1

Apple 37% 40% 39% 47% 39%
Samsung 26% 25% 25% 22% 28%
LG 14% 16% 17% 12% 11%
Motorola 4% 5% 8% 6% 8%
Other 19% 14% 11% 13% 14%
*Ranking is according to latest quarter.

Q4 2018 Highlights

  • The US market sold-through 10% fewer smartphones in the fourth quarter of 2018 than the same quarter in 2017.
  • Apple: Early adopters hit the stores in September and October to purchase the XS Max and XS. In November and December, the largest volumes moved to the XR.
  • Verizon was the largest channel for Apple in 4Q18.
  • The only gainers during 4Q18 were Alcatel, Motorola, and Samsung. Alcatel and Motorola grew from small bases.
  • Samsung was able to gain on the longevity of the Galaxy S9 and S9 Plus and a particularly strong November for the Note 9. J7 and J3 variants are strong within many prepaid channels.

USA Q4 2018

US Smartphone Shipments Market Share (%) 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4
Apple 44% 37% 40% 39% 47%
Samsung 19% 26% 25% 25% 22%
LG 14% 14% 16% 17% 12%
Motorola 5% 4% 5% 8% 6%
Other 18% 19% 14% 11% 13%
*Ranking is according to latest quarter.

Q3 2018 Highlights

  • The USA smartphone market showed an annual decline of 7%.
  • Apple is still leading the US Smartphone market with a 39% share in Q3 2018.
  • Motorola showed a YoY growth of 54% in Q3 2018.
  • Top four brands contributed to about 90% of the total market share.

USA Smartphone Market Share 2018 Q3

US Smartphone Shipments Market Share (%) 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3
Apple 33% 44% 37% 40% 39%
Samsung 23% 19% 26% 25% 25%
LG 18% 14% 14% 16% 17%
Motorola 5% 5% 4% 5% 8%
Others 21% 18% 19% 14% 11%
*Ranking is according to latest quarter.

Q2 2018 Highlights

  • The US smartphone market declined 22% annually in Q2 2018.
  • The decline in the smartphone market was majorly due to ZTE and Samsung. ZTE was affected due to sanctions imposed by the US government.
  • Even though device sales were down by double digits, US wireless performances were solid in Q2 2018.

USA Smartphone Market Share Q2 2018

US Smartphone Shipments Market Share (%) 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2
Apple 28% 33% 44% 37% 40%
Samsung 31% 23% 19% 26% 25%
LG 15% 18% 14% 14% 16%
Motorola 2% 5% 5% 4% 5%
Others 24% 21% 18% 19% 14%
*Ranking is according to latest quarter.

Q1 2018 Highlights

  • The US smartphone market declined by 1% in Q1 2018 compared to Q1 2017
  • Apple continued to dominate the smartphone market with 38% share and grew annually because the iPhone X performed well in the market
  • LG declined annually due to a shift in its flagship smartphone launch strategy

USA Smartphone Market Share Q1 2018

US Smartphone Shipments Market Share (%) 2017Q1 2017Q2 2017Q3 2017Q4 2018Q1
Apple 33% 28% 33% 44% 37%
Samsung 22% 31% 23% 19% 26%
LG 18% 15% 18% 14% 14%
ZTE 10% 11% 12% 11% 11%
Others 17% 15% 14% 12% 12%
*Ranking is according to latest quarter.