US Smartphone Market Share: By Quarter

Data on this page is updated every quarter

This data represents the US smartphone market share by quarter (from 2018-2019) by top OEMs. The US smartphone market is mainly an operator-driven market.

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Q3 2019 Highlights

  • Smartphone volumes fell 2% YoY, from continued weakness of high-end premium Android devices. Mid-tier devices increased in sales but could not offset the premium decline.
  • Apple increased YoY with the help of the new iPhone 11 series. The iPhone 11 quickly became the flagship device of choice for budget conscious Apple fans. Apple continues to make headways with its services expansion, launching Apple TV+.
  • Samsung declines another quarter. The S10 series continues to see weakness in the premium line-up. The Note 10 shows promise and the Note 10 Plus 5G could become a strong 5G seller as carriers are experimenting with different monthly pricing configurations and financing options.
  • Among the “Others” Google Pixel grew 139% YoY as the Pixel 3a and 3a XL are overtaking sales of the Pixel 3. Google will look to the Pixel 4 in Q4 to help boost its premium device sales however early market response for the device seems lackluster.

US Smartphone Market Share Q3 2019

US Smartphone Shipments Market Share (%) 2018

Q3

2018

Q4

2019

Q1

2019

Q2

2019

Q3

Apple 39% 47% 39% 41% 42%
Samsung 25% 22% 28% 21% 25%
LG 17% 12% 11% 13% 12%
Lenovo# 8% 6% 8% 8% 8%
Others 11% 13% 14% 17% 13%
*Ranking is according to latest quarter.
#Lenovo includes Motorola.

Q2 2019 Highlights

  • US sell through declined 1.5% year-over-year. The US premium market softened with holding periods continuing to increase.
  • We are seeing a shift away from premium devices as Apple showed a YoY increase through the continued success of the XR as its top seller.
  • Samsung declined as Galaxy S10 sales began to waver in Q2. Samsung had a solid launch of the Galaxy S10 series but is now seeing signs of weakness.
  • Most Apple and Samsung flagships now come with 6” displays and prepaid devices like the LG Stylo 4 and Motorola G7 series help boost mid and low-end sales.

US Smartphone Shipments Market Share (%) 2018

Q2

2018

Q3

2018

Q4

2019

Q1

2019

Q2

Apple 40% 39% 47% 39% 41%
Samsung 25% 25% 22% 28% 21%
LG 16% 17% 12% 11% 13%
Lenovo# 5% 8% 6% 8% 8%
Other 14% 11% 13% 14% 17%
*Ranking is according to latest quarter.
#Lenovo includes Motorola.

Q1 2019 Highlights

  • The US smartphone market is a concentrated market with top 3 brands – Apple, Samsung and LG controlling 78% of the total shipments during the quarter. The market is saturating and replacement cycles are lengthening.
  • All the top three brands declined – Apple, Samsung, and LG. Motorola and Google were some of the notable gainers.
  • Apple is holding its market share (39%) in a declining US market, but volume mix is shifting to older devices.

US Smartphone Market Q1 2019

US Smartphone Shipments Market Share (%) 2018

Q1

2018

Q2

2018

Q3

2018

Q4

2019

Q1

Apple 37% 40% 39% 47% 39%
Samsung 26% 25% 25% 22% 28%
LG 14% 16% 17% 12% 11%
Motorola 4% 5% 8% 6% 8%
Other 19% 14% 11% 13% 14%
*Ranking is according to latest quarter.

Q4 2018 Highlights

  • The US market sold-through 10% fewer smartphones in the fourth quarter of 2018 than the same quarter in 2017.
  • Apple: Early adopters hit the stores in September and October to purchase the XS Max and XS. In November and December, the largest volumes moved to the XR.
  • Verizon was the largest channel for Apple in 4Q18.
  • The only gainers during 4Q18 were Alcatel, Motorola, and Samsung. Alcatel and Motorola grew from small bases.
  • Samsung was able to gain on the longevity of the Galaxy S9 and S9 Plus and a particularly strong November for the Note 9. J7 and J3 variants are strong within many prepaid channels.

USA Q4 2018

US Smartphone Shipments Market Share (%) 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4
Apple 44% 37% 40% 39% 47%
Samsung 19% 26% 25% 25% 22%
LG 14% 14% 16% 17% 12%
Motorola 5% 4% 5% 8% 6%
Other 18% 19% 14% 11% 13%
*Ranking is according to latest quarter.

Q3 2018 Highlights

  • The USA smartphone market showed an annual decline of 7%.
  • Apple is still leading the US Smartphone market with a 39% share in Q3 2018.
  • Motorola showed a YoY growth of 54% in Q3 2018.
  • Top four brands contributed to about 90% of the total market share.

USA Smartphone Market Share 2018 Q3

US Smartphone Shipments Market Share (%) 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3
Apple 33% 44% 37% 40% 39%
Samsung 23% 19% 26% 25% 25%
LG 18% 14% 14% 16% 17%
Motorola 5% 5% 4% 5% 8%
Others 21% 18% 19% 14% 11%
*Ranking is according to latest quarter.

Q2 2018 Highlights

  • The US smartphone market declined 22% annually in Q2 2018.
  • The decline in the smartphone market was majorly due to ZTE and Samsung. ZTE was affected due to sanctions imposed by the US government.
  • Even though device sales were down by double digits, US wireless performances were solid in Q2 2018.

USA Smartphone Market Share Q2 2018

US Smartphone Shipments Market Share (%) 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2
Apple 28% 33% 44% 37% 40%
Samsung 31% 23% 19% 26% 25%
LG 15% 18% 14% 14% 16%
Motorola 2% 5% 5% 4% 5%
Others 24% 21% 18% 19% 14%
*Ranking is according to latest quarter.

Q1 2018 Highlights

  • The US smartphone market declined by 1% in Q1 2018 compared to Q1 2017
  • Apple continued to dominate the smartphone market with 38% share and grew annually because the iPhone X performed well in the market
  • LG declined annually due to a shift in its flagship smartphone launch strategy

USA Smartphone Market Share Q1 2018

US Smartphone Shipments Market Share (%) 2017Q1 2017Q2 2017Q3 2017Q4 2018Q1
Apple 33% 28% 33% 44% 37%
Samsung 22% 31% 23% 19% 26%
LG 18% 15% 18% 14% 14%
ZTE 10% 11% 12% 11% 11%
Others 17% 15% 14% 12% 12%
*Ranking is according to latest quarter.