Overview:
The 2023 smartphone market is expected to fall 2% YoY, reaching 1.2 billion units as macroeconomic headwinds and consumer weakness continue to pressure the tech sector. The reasons for further lowering the forecast are as follows;
– Despite some recent recovery in macroeconomic indicators, consumer sentiment on the smartphone sector is still weak.
– The challenging atmosphere will reverse from Q3 2023, and we see the YoY growth for the second half of the year
– Consumer sentiment is expected to recover through H2 2023 accordingly. Headline inflation rates have eased across the developed world, setting central banks on a path to ease rate hikes.
This report provides the global mobile handset/smartphone market forecast by region and brand for 2023-2027.
Table of Contents:
- Track Changes – Smartphone
- Assumptions
- Pivot
- Tech Pivot
- Global
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile
- Definitions
Published Date: May 2023