India TWS Q1 2023 Market Analysis


India TWS shipments registered 69% YoY growth and 13% QoQ decline in Q1 2023. Rising penetration in affordable price bands, multiple new launches in entry-level and mid-level TWS, and rising TWS user base are the key factors for the growth. India’s TWS market continues to show phenomenal growth in the coming quarters because of the availability of low-priced new TWS devices with the latest features and functionalities like improved noise cancellation features, minimalistic designs, and low-latency modes for gaming. Indian brands grew 82% YoY in Q1 2023 driven by boAt, Boult Audio, Noise, Mivi, Ptron, and Wings. Domestic manufacturing saw rapid growth, contributing 44% of the total shipments in Q1 2023. In this report, we have analyzed this market in detail covering brand strategy, price band analysis, market drivers along with forecasts.

Table of Contents:

  • Market Overview and TAM (Q3 2021 – Q1 2023)
  • Top 10 Brand’s market share (Q3 2021 – Q1 2023)
  • New Entrants (Q4 2021 – Q1 2023)
  • Price Band Analysis (Q3 2021 – Q1 2023)
  • Brand Share by Retail Price Band (Q1 2023)
  • Best Selling Models – Top 10 (Q1 2023)
  • Average Selling Price Trends (Q3 2021 – Q1 2023)
  • Update on Domestic Manufacturing
  • Forecast till 2025

Number of Pages: 14

Published Date: June 2023



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