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White Paper: China Premium Smartphone Market

China Premium Smartphone Market

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PDF | 17 pages
Published date: June 2023

Though China’s smartphone annual shipments have trended down for years, the high-end segment has shown solid growth and demonstrated potential for further expansion. Chinese OEMs have rolled out dual-flagship strategies, namely flat flagship + foldable flagship smartphones, aiming to capture the premiumization trend and increase their market shares in the premium segment. This report provides an in-depth analysis of the China high-end smartphone segment, its growth potential, and the newly unveiled premium strategies of smartphone OEMs, and others.

  • Chapter 1. China Smartphone OEMs Seek High-Quality Growth
    • China High-End Smartphone Sales Second Biggest in the World; Potential for Further Expansion
    • Chinese Flagship Smartphones Spec Upgrades; Boosting Demands
  • Chapter 2. Dual Flagship Strategy Help Android Segment Grow
    • Flat Flagship Smartphone With Extreme Photography Experience
    • Foldable Smartphone Provided New Growth Power
    • China Foldable Market Become Diversified
    • China Foldable Market Outlook
  • Chapter 3. OPPO’s Market Performance in China
    • Flat Photography Flagship Find X Series
    • Foldable Flagship Find N Series
  • Chapter 4. Conclusion

Ethan Qi

Associate Director

Mengmeng Zhang

Senior Analyst

Archie Zhang

Research Analyst

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White Paper: eSIM 2.0: Managing eSIM at Scale

eSIM: Managing eSIM at scale

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PDF | 11 pages
Published date: June 7th 2023

Embedded SIMs (eSIMs) have been around for many years now, promising multiple benefits over physical SIMs (pSIMs), such as low cost, faster provisioning, flexible lifecycle management, enhanced security and next-level customer experience.

However, eSIM adoption has been slower than initially expected. The industry was stuck in a vicious cycle of fewer devices, low consumer interest and half-hearted interest from telcos. The industry was in dire need of a wake-up call or an inflection point, which was delivered with the launch of the eSIM-only iPhone 14 in the US in September 2022.

The eSIM-only iPhone 14 triggered not only the launch of more eSIM devices and increased consumer interest but also pushed telcos to prioritize, identify and deploy highly interoperable and scalable eSIM orchestration systems. With this inflection point, the mobile industry embarks into the eSIM 2.0 era.

However, telcos need these systems to maximize operational efficiencies and build seamless digital experiences for their customers. Workz, one of the world’s leading end-to-end eSIM technology companies, is well positioned to offer innovative solutions such as Workz’s Multi-tenant eSIM Hub (MeSH) which will accelerate telcos’ digitization journeys in the eSIM 2.0 era.

  • Executive Summary
  • eSIM 2.0: eSIM Growth and Opportunities
  • eSIM 2.0: Growing Telco Challenges
  • eSIM 2.0: Workz’s MeSH the Way Forward
  • eSIM 2.0: Key Takeaways

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White Paper: Growth Potential for Accessible Premium Tablets in Emerging Markets

Growth Potential for Accessible Premium Tablets in Emerging Markets

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PDF | 16 pages
Published date: 25th May 2023

Having faced a substantial surge in demand during the COVID-19 pandemic from work/study-from-home measures, tablets have become more commonplace in our device ecosystems, expanding their application of solely being used for multimedia to a wider array of business, productivity and creativity. As more applications for tablets emerge, the tablet market is likely to face further paradigm shifts as specifications and device options diversify further.

  • Introduction
  • Tablet Market Analysis & Forecast
    • Global Tablet Market Analysis
    • Global Tablet Market Forecast
    • India as an Emerging Market
  • Bigger and Better Displays, Larger Battery Trends Unlock Further Tablet Productivity
    • Display (Size, Refresh Rate)
    • Network Capability (Cellular vs Wi-Fi)
    • Battery Capacity (mAh)
    • Productivity (Device Ecosystems)
  • OnePlus Pad Looks to Invigorate a Banal Tablet Market
    • OnePlus Pad’s Distinct Features and Offerings
    • New Android iPad Challenger
    • OnePlus’ Promising Outlook

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Report: NoMoPhobia Low-battery Anxiety Consumer Study

NoMoPhobia Low-battery Anxiety Consumer Study

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PDF | 19 pages
Published date: May 2023

Counterpoint Research conducted a survey among smartphone users in India to understand the emotions they experience in the event of battery drainage. The study highlights the factors and instances that reflect low-battery anxiety in people’s everyday routines and lifestyles. It also captures how people try to deal with low-battery anxiety.

This survey was sponsored by OPPO Mobiles India to understand NoMoPhobia (fear of not being able to use a smartphone) due to low-battery anxiety among smartphone users in India. The survey was conducted mostly across Tier 1 cities and some Tier 2 cities to capture a sample size of more than 1,500 respondents. Quantitative insights were collected from online and offline buyers using their current smartphones for a duration of one to two years. Also, the responses belong to a heterogeneous group categorized based on age, education, gender and occupation.

  • Key Takeaways
  • Low-battery Anxiety Among Smartphone Users
    • Discomfort around smartphone battery drainage
    • Low battery anxiety by battery level
    • Degree of low battery anxiety by battery level
    • Smartphone usage morning and night routine
    • Smartphone usage while it is charging
    • Charging frequency
    • Charging opportunity
    • Use of power-saving mode
    • Likeliness of replacing smartphone for better battery performance
  • Appendix
    • Demographic split
    • Target respondents
    • Research design: Methodology

Watch our Senior Research Analyst, Arushi Chawla, discuss the rising phenomenon of low battery anxiety, also known as Nomophobia, among smartphone users in India on The Quint YouTube channel. Also joined by Divija Bhasin a psychologist and content creator and Damyant Singh Khanoria, CMO- OPPO India.

 

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MWC Wrap-up Report: Back With a Bang Despite Macro Malaise

MWC Wrap-up Report: Back With a Bang Despite Macro Malaise

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PDF | 47 pages
Published date: 14th March 2023

MWC was back to almost full strength in 2023, with nearly 90,000 visitors creating excitement and buzz that belied the ongoing macro challenges blighting the tech industry. The event theme of “Velocity” brought forth discussions across multiple areas including 5G, AI, private networks, digital transformation, eSIM, sustainability and, again, fair share.

Network and infrastructure announcements dominated the show, although there was also a major undercurrent of ways to finally monetise 5G effectively. AI seemed to be moving from concept to reality, featuring in some of the most intriguing and impressive demos, but augmented and extended reality devices, while present on many stands, showed how far the technology still needs to progress before reaching mass adoption.

And, of course, there was the usual slew of smartphone announcements, mostly from Chinese OEMs, although this once key side of MWC was somewhat muted given the decision by some vendors to separate their flagship launches from the show.

Lastly, and a theme that underpinned almost every aspect of MWC, was sustainability, indicating that the industry seems to have finally accepted the critical need to act now to reduce its environmental impact.

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White Paper: Brand Study: The Rise of TECNO

Brand Study:
The Rise of TECNO

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PDF | 18 pages
Published date: November 2022

Over the past five years, the smartphone market has been evolving towards more premium offerings, helped by technology advancements across various components as well as consumer willingness to pay more for their devices – especially across emerging markets.

In this white paper, we outline many of these dynamics that are driving the cellular industry. This insight covers various trends in the smartphone industry and how TECNO has been adapting to these trends with their unique business strategy.

  • Introduction
    • Cellular Technology Evolution
  • TECNO’s Entry Into Smartphones
    • TECNO Global Smartphone Ranking
    • TECNO Timeline
  • Capitalizing on Opportunities
    • Cellular Technology Evolution Forecast
  • Key Features: Camera, Display, Battery, Memory, Connectivity and SoC
    • Global Smartphone Primary/Rear Camera Count Share
    • Global Smartphone SoC Processor Speed Share
    • Global Smartphone Internal Memory (NAND) Share
    • Global Smartphone Display Material Share
    • Global Smartphone Battery Capacity Share
    • 5G vs 4G Smartphone Shipment Penetration
    • Android ASPs Levelling Up
  • TECNO’s Unique Business Strategy
    • TECNO Smartphone Shipments Growth – 2021 vs 2020
  • Pivot to Premium
    • Global Smartphone Wholesale ASP by Region
    • Image taken with Another Brand VS TECNO PHANTOM X2
    • Image taken with or without super night algorithm

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White Paper: India Telematics Ecosystem: Trends, Adoption, Core Benchmarking & Outlook

India Telematics Ecosystem: Trends, Adoption, Core Benchmarking & Outlook

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PDF | 22 pages
Published date: November 2022

India’s telematics market is currently at a nascent stage but there is a steady demand for telematics devices. While the potential is huge, high import dependency, lack of advanced technology adoption, and infrastructure challenges have been some of the inhibitors. However, the rising demand for electric vehicles, ubiquitous 4G connectivity, favourable government policies, and schemes related to design and manufacturing will act as potential drivers for the demand for connected telematics devices for different mobility applications. These factors will help telematics device shipments to reach to 50 million units in 2030 at a CAGR of 31% from 2021. As a result, telematics device revenues will climb to ₹175 billion in 2030 at a CAGR of 21% from 2021. According to our CORE evaluation, iTriangle leads India’s telematics ecosystem followed by international leaders Teltonika and Bosch. Players such as UNO Minda, Atlanta, LG, Blackbox, Rosmerta and Nippon follow close behind.

  • Telematics in India
  • India Telematics Marketing Opportunity
  • India Telematics Landscape
  • Telematics Device Segments
  • Key Drivers for Telematics Adoption
  • Telematics Use Cases
  • Evaluation of Key Telematics Vendors- Scorecard Analysis
  • Recommendations
  •  

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White Paper: Smartphone Imaging Trends: New Directions Capturing Magic Moments

Smartphone Imaging Trends: New Directions Capturing Magic Moments

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PDF | 15 pages
Published date: June 2022

The camera has always been a major component of the smartphone and a key selling point among consumers. In the past, smartphone cameras lagged far behind even the most basic DSLRs as form factor and size constraints impacted picture and video quality. But technology has now advanced to the point where today’s top flagship devices are capable of delivering DSLR-like performance.

The rise of AI algorithms, advancements in multi-frame/multi-lens computational photography, more powerful processors, the addition of dedicated image signal and neural processing units and, of course, the compounding of R&D experience has resulted in today’s smartphone cameras rivalling dedicated imaging devices.

In fact, the smartphone’s comparatively compact form factor is an advantage, as clicking pictures and recording videos are becoming integrated into our daily lives through the growth of social media. The role of the camera has shifted to become a life tool, as end-users migrate from being simply consumers of content to creators.

This new direction that imaging has taken warrants further advancements in smartphone cameras, as we lean on technology to make the experience easier while allowing all of us to be more creative.

  • Introduction
  • Smartphone Imaging Trends
    • Megapixels: More is not necessarily better
    • Multi-camera modules: Covering all scenarios
    • Image processing: Pushing the laws of physics
  • OEM Imaging Comparisons
    • As hardware slows, innovation grows
    • Where the magic happens
    • New magic, new directions
  • Measuring Quality
    • Components of an exceptional smartphone camera
    • Image processing innovation
    • DXOMARK Readout
  • Capturing Magic Moments
    • Powering art through technology
  • Conclusion

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White Paper: Global Smart Devices ODM Industry 2022 (Chinese Simplified)

Global Smart Devices ODM Industry 2022 (Chinese Simplified)

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PDF | 89 pages
Published date: June 2022

In 2021, as the world’s major economies increase their efforts to popularize the COVID-19 vaccines, the world entered the post-COVID-19 period. In the post-COVID-19 era, while global manufacturing is recovering, it has experienced severe shortages of key components, mainly due to the severe imbalanced FOPDI (Forecast, Order, Production, Delivery, and Inventory) caused by force majeure such as the pandemic. 2021 was also a challenging year for the smart devices industry, and leading ODMs faced various challenges and pressures.

With the global 5G network development, the smart devices in the 5G era will accelerate the extension. The Internet of Things trend will become more and more prominent. The three major sectors of smart devices (Smartphones, Notebooks and Tablets), related wearable products, and the future smart home and smart travel will all rapidly enter consumers’ daily lives. For ODMs, the rapid expansion of smart devices brings enormous market potential. Leading ODM manufacturers have R&D and design, supply chain management and manufacturing capabilities, and the continuity of cooperation with leading brands in the smartphone field. Both have tremendous advantages and are the preferred partners for brand manufacturers to expand in new smart device sectors. Huaqin, Longcheer and Wingtech have made strategic moves into emerging fields such as smartwatches, smart speakers, and TWS headphones. The revenue capacity of the three major manufacturers’ ODM/IDH business has also been continuously improved.

This report will specifically analyze the industry status and future development trends of the smartphone sector of global smart device ODMs. The full version report includes the other six sectors like tablets, notebooks, smartwatches, TWS headsets, smart speakers and AR/VR hardware; please refer to the link.

  • Part I, Global Smart Devices Development Overview

  • Part II, 2015 – 2025 Global Smart Devices Overview, ODM/IDH/EMS up-to-date updates and look-forward. (Only includes smartphone sector)

  • Part III, Smart Devices ODM Opportunities and Trends; Risks Analysis. (This section has been shortened or omitted)

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