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MySmartPrice.com x Counterpoint Research – Festive Buying Report 2023

MySmartPrice.com x Counterpoint Research – Festive Buying Report 2023

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PDF | 55 pages
Published date: September 2023

We are glad to have partnered with MySmartPrice in bringing you insights into the dynamic world of consumer electronics shopping during this time of year. India’s festive season brings about a remarkable shift in consumer behavior, with electronics taking center stage.

Through this collaborative effort, we have harnessed the power of data and consumer sentiment, thanks to MySmartPrice’s unwavering support and access to their vast repository of insights.

With a comprehensive survey featuring 12,499 respondents and enriched by the experiences of over 15 million monthly active shoppers, we have unearthed the driving forces behind consumers’ choices during this vibrant period.

From the significance of discounts to the latest trends in smartphones, laptops, tablets, and home appliances, our research has illuminated the path for brands and businesses seeking to meet the evolving demands of festive shoppers.

Together, we celebrate the spirit of the season and the economic vitality it brings to our nation, making this partnership a true reflection of the power of shared insights.

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White Paper: Growing 5G+Wi-Fi RF Complexity Demands Innovative, Advanced & Tightly Integrated RFFE Solutions

Growing 5G+Wi-Fi RF Complexity Demands Innovative, Advanced & Tightly Integrated RFFE Solutions

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PDF | 15 pages
Published date: July 2023

The rising adoption of advanced multimode cellular (5G, 4G) and wireless (Wi-Fi 6/6E/7) delivers powerful benefits while also driving significant RF complexity in smart connected devices. 5G and Wi-Fi 7 integration has multiple challenges that need cutting-edge RF design, components and end-to-end optimization. There are multiple players in the RF Front-End (RFFE) ecosystem, but most are specialists in only one or a few areas.

This paper highlights the technology potential of these powerful wireless technologies, complexity it brings and how product designers and manufacturers can solve these complexities with an advanced, end-to-end optimized and integrated RFFE solution.

• Executive Summary
• Proliferating 5G+Wi-Fi 7 A Massive Opportunity
• 5G+Wi-Fi 7 Takes Wireless Performance to the Next Level
• 5G+Wi-Fi 7 Coexistence Brings RF Complexity
• 5G+Wi-Fi 7 Solutions for Potential Challenges to Performance Enhancement
• Key Takeaways

Neil Shah

Research Vice President

 

Parv Sharma

Senior Analyst

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White Paper: Foldable Smartphones Set to Take on New Heights

Foldable Smartphones Set to Take on New Heights

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PDF | 18 pages
Published date: July 2023

The global smartphone market is shifting its focus towards the premium segment, which offers higher profitability and resilience to economic downturns. In 2022, despite the overall decline in global smartphone sales, the premium market saw growth, with foldable smartphones capturing an increasing proportion of this market. It is projected that global foldable smartphone shipments will grow at a six-year CAGR of 114% from 2019 to 2025.

Chinese smartphone OEMs have played a significant role in driving growth in the foldable segment. With a mature supply ecosystem, strong partnerships with Chinese internet companies and aggressive product offerings, China has risen to be the world’s largest market for foldable smartphones, capturing a 26% share in 2022. We expect that Chinese smartphone OEMs will continue their success in the home market and further gain market share through overseas expansion.

Foldable smartphones have evolved through several generations since their introduction in 2019. Transitioning from the exploratory phase of the first generation, the focus shifted to the second generation with the aim of enhancing the practicality of foldable devices for everyday use. The current foldable models have seen huge improvements that can challenge flat-screen flagship models. We expect the next generation of foldable phones to surpass traditional flagships in overall performance and offer users an unprecedented experience.

Overall, the foldable market is poised for further growth due to technological advancements, declining prices, and the expanding presence of Chinese OEMs in overseas markets. This segment represents a key area of opportunity within the broader global smartphone industry.

  • Introduction
  • Section 1: Foldable Smartphone Segment Expansion Globally
  • Section 2: Success of Chinese OEMs in Foldable Smartphone Market
  • Section 3: Foldable Smartphone Generations
  • Conclusion

Mengmeng Zhang

Senior Analyst

Shenghao Bai

Senior Analyst

Flora Tang

Senior Analyst

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White Paper: China Premium Smartphone Market

China Premium Smartphone Market

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PDF | 17 pages
Published date: June 2023

Though China’s smartphone annual shipments have trended down for years, the high-end segment has shown solid growth and demonstrated potential for further expansion. Chinese OEMs have rolled out dual-flagship strategies, namely flat flagship + foldable flagship smartphones, aiming to capture the premiumization trend and increase their market shares in the premium segment. This report provides an in-depth analysis of the China high-end smartphone segment, its growth potential, and the newly unveiled premium strategies of smartphone OEMs, and others.

  • Chapter 1. China Smartphone OEMs Seek High-Quality Growth
    • China High-End Smartphone Sales Second Biggest in the World; Potential for Further Expansion
    • Chinese Flagship Smartphones Spec Upgrades; Boosting Demands
  • Chapter 2. Dual Flagship Strategy Help Android Segment Grow
    • Flat Flagship Smartphone With Extreme Photography Experience
    • Foldable Smartphone Provided New Growth Power
    • China Foldable Market Become Diversified
    • China Foldable Market Outlook
  • Chapter 3. OPPO’s Market Performance in China
    • Flat Photography Flagship Find X Series
    • Foldable Flagship Find N Series
  • Chapter 4. Conclusion

Ethan Qi

Associate Director

Mengmeng Zhang

Senior Analyst

Archie Zhang

Research Analyst

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CONTRIBUTORS

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White Paper: eSIM 2.0: Managing eSIM at Scale

eSIM: Managing eSIM at scale

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PDF | 11 pages
Published date: June 7th 2023

Embedded SIMs (eSIMs) have been around for many years now, promising multiple benefits over physical SIMs (pSIMs), such as low cost, faster provisioning, flexible lifecycle management, enhanced security and next-level customer experience.

However, eSIM adoption has been slower than initially expected. The industry was stuck in a vicious cycle of fewer devices, low consumer interest and half-hearted interest from telcos. The industry was in dire need of a wake-up call or an inflection point, which was delivered with the launch of the eSIM-only iPhone 14 in the US in September 2022.

The eSIM-only iPhone 14 triggered not only the launch of more eSIM devices and increased consumer interest but also pushed telcos to prioritize, identify and deploy highly interoperable and scalable eSIM orchestration systems. With this inflection point, the mobile industry embarks into the eSIM 2.0 era.

However, telcos need these systems to maximize operational efficiencies and build seamless digital experiences for their customers. Workz, one of the world’s leading end-to-end eSIM technology companies, is well positioned to offer innovative solutions such as Workz’s Multi-tenant eSIM Hub (MeSH) which will accelerate telcos’ digitization journeys in the eSIM 2.0 era.

  • Executive Summary
  • eSIM 2.0: eSIM Growth and Opportunities
  • eSIM 2.0: Growing Telco Challenges
  • eSIM 2.0: Workz’s MeSH the Way Forward
  • eSIM 2.0: Key Takeaways

KEY HIGHLIGHTS

CONTRIBUTORS

John Doe
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John Doe
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John Doe
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John Doe
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John Doe
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White Paper: Growth Potential for Accessible Premium Tablets in Emerging Markets

Growth Potential for Accessible Premium Tablets in Emerging Markets

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PDF | 16 pages
Published date: 25th May 2023

Having faced a substantial surge in demand during the COVID-19 pandemic from work/study-from-home measures, tablets have become more commonplace in our device ecosystems, expanding their application of solely being used for multimedia to a wider array of business, productivity and creativity. As more applications for tablets emerge, the tablet market is likely to face further paradigm shifts as specifications and device options diversify further.

  • Introduction
  • Tablet Market Analysis & Forecast
    • Global Tablet Market Analysis
    • Global Tablet Market Forecast
    • India as an Emerging Market
  • Bigger and Better Displays, Larger Battery Trends Unlock Further Tablet Productivity
    • Display (Size, Refresh Rate)
    • Network Capability (Cellular vs Wi-Fi)
    • Battery Capacity (mAh)
    • Productivity (Device Ecosystems)
  • OnePlus Pad Looks to Invigorate a Banal Tablet Market
    • OnePlus Pad’s Distinct Features and Offerings
    • New Android iPad Challenger
    • OnePlus’ Promising Outlook

KEY HIGHLIGHTS

CONTRIBUTORS

John Doe
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John Doe
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John Doe
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John Doe
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John Doe
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Report: NoMoPhobia Low-battery Anxiety Consumer Study

NoMoPhobia Low-battery Anxiety Consumer Study

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PDF | 19 pages
Published date: May 2023

Counterpoint Research conducted a survey among smartphone users in India to understand the emotions they experience in the event of battery drainage. The study highlights the factors and instances that reflect low-battery anxiety in people’s everyday routines and lifestyles. It also captures how people try to deal with low-battery anxiety.

This survey was sponsored by OPPO Mobiles India to understand NoMoPhobia (fear of not being able to use a smartphone) due to low-battery anxiety among smartphone users in India. The survey was conducted mostly across Tier 1 cities and some Tier 2 cities to capture a sample size of more than 1,500 respondents. Quantitative insights were collected from online and offline buyers using their current smartphones for a duration of one to two years. Also, the responses belong to a heterogeneous group categorized based on age, education, gender and occupation.

  • Key Takeaways
  • Low-battery Anxiety Among Smartphone Users
    • Discomfort around smartphone battery drainage
    • Low battery anxiety by battery level
    • Degree of low battery anxiety by battery level
    • Smartphone usage morning and night routine
    • Smartphone usage while it is charging
    • Charging frequency
    • Charging opportunity
    • Use of power-saving mode
    • Likeliness of replacing smartphone for better battery performance
  • Appendix
    • Demographic split
    • Target respondents
    • Research design: Methodology

Watch our Senior Research Analyst, Arushi Chawla, discuss the rising phenomenon of low battery anxiety, also known as Nomophobia, among smartphone users in India on The Quint YouTube channel. Also joined by Divija Bhasin a psychologist and content creator and Damyant Singh Khanoria, CMO- OPPO India.

 

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John Doe
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John Doe
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John Doe
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MWC Wrap-up Report: Back With a Bang Despite Macro Malaise

MWC Wrap-up Report: Back With a Bang Despite Macro Malaise

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PDF | 47 pages
Published date: 14th March 2023

MWC was back to almost full strength in 2023, with nearly 90,000 visitors creating excitement and buzz that belied the ongoing macro challenges blighting the tech industry. The event theme of “Velocity” brought forth discussions across multiple areas including 5G, AI, private networks, digital transformation, eSIM, sustainability and, again, fair share.

Network and infrastructure announcements dominated the show, although there was also a major undercurrent of ways to finally monetise 5G effectively. AI seemed to be moving from concept to reality, featuring in some of the most intriguing and impressive demos, but augmented and extended reality devices, while present on many stands, showed how far the technology still needs to progress before reaching mass adoption.

And, of course, there was the usual slew of smartphone announcements, mostly from Chinese OEMs, although this once key side of MWC was somewhat muted given the decision by some vendors to separate their flagship launches from the show.

Lastly, and a theme that underpinned almost every aspect of MWC, was sustainability, indicating that the industry seems to have finally accepted the critical need to act now to reduce its environmental impact.

KEY HIGHLIGHTS

CONTRIBUTORS

John Doe
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John Doe
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White Paper: Brand Study: The Rise of TECNO

Brand Study:
The Rise of TECNO

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PDF | 18 pages
Published date: November 2022

Over the past five years, the smartphone market has been evolving towards more premium offerings, helped by technology advancements across various components as well as consumer willingness to pay more for their devices – especially across emerging markets.

In this white paper, we outline many of these dynamics that are driving the cellular industry. This insight covers various trends in the smartphone industry and how TECNO has been adapting to these trends with their unique business strategy.

  • Introduction
    • Cellular Technology Evolution
  • TECNO’s Entry Into Smartphones
    • TECNO Global Smartphone Ranking
    • TECNO Timeline
  • Capitalizing on Opportunities
    • Cellular Technology Evolution Forecast
  • Key Features: Camera, Display, Battery, Memory, Connectivity and SoC
    • Global Smartphone Primary/Rear Camera Count Share
    • Global Smartphone SoC Processor Speed Share
    • Global Smartphone Internal Memory (NAND) Share
    • Global Smartphone Display Material Share
    • Global Smartphone Battery Capacity Share
    • 5G vs 4G Smartphone Shipment Penetration
    • Android ASPs Levelling Up
  • TECNO’s Unique Business Strategy
    • TECNO Smartphone Shipments Growth – 2021 vs 2020
  • Pivot to Premium
    • Global Smartphone Wholesale ASP by Region
    • Image taken with Another Brand VS TECNO PHANTOM X2
    • Image taken with or without super night algorithm

KEY HIGHLIGHTS

CONTRIBUTORS

John Doe
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John Doe
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John Doe
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