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Report Type： Whitepaper

Whitepaper: 白皮书：智能手机民主化是未来行业增长的关键

白皮书：智能手机民主化是未来行业增长的关键

WHITEPAPER

PDF | 16 pages
Published date: November 2023

尽管近期全球智能手机市场正经历动荡，但我们有充分的理由对未来保持乐观。新兴市场的增长依然强劲，移动技术正在将全球越来越多的人连接起来，OEM之间的激烈竞争正在将智能手机创新推向新的高度，影响新的用户群体。

 

这种竞争还在行业中创造了一个新细分市场；即非旗舰价格的旗舰设备。这不仅帮助更多OEM规模扩张至全球范围，而且还推动了智能手机的普及化，从而将激动人心的创新带到全球每一个地区。

这份白皮书总结了全球智能手机行业的关键参与者和整体市场趋势，并聚焦于realme如何致力于为客户提供卓越体验的发展历程。

引言

1. 智能手机演变：2018年至今

1.1 挑战依然存在，但新兴市场增长依然强劲

2. 关键趋势

2.1 行业整合
2.2 中国品牌推动竞争和创新

3. realme对行业的影响 

3.1 realme加入“2亿俱乐部” 
3.2 智能手机民主化推动全球扩张 

4. 展望未来 

4.1 前景 
4.2 结论 

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

Whitepaper: Smartphone Democratisation: Key To Future Industry Growth

Smartphone Democratisation: Key To Future Industry Growth

WHITEPAPER

PDF | 16 pages
Published date: November 2023

Despite recent turmoil in the smartphone industry, there are plenty of reasons to remain optimistic about the future. Emerging market growth remains strong, mobile technology is connecting more and more people around the world, and fierce competition amongst OEMs is pushing smartphone innovation to new heights and to new demographics.

This competition has also created a new segment in the industry; that of flagship-like devices for non-flagship prices. This is not only helping more OEMs reach global scale, but is also driving the democratisation of the smartphone, and by doing so, bringing exciting innovations to every region around the globe.

This Whitepaper summarized the key players and trends, and focuses on realme’s journey to deliver great experiences to it’s customers.

Introduction

1. Smartphone evolution: 2018 to today

1.1 Challenges remain, but emerging market growth remains strong

2. Key Trends

2.1 Industry consolidation
2.2 Chinese brands driving competition and innovation

3. realme’s industry impact

3.1 realme joins the “200 million Club”
3.2 Smartphone democratisation driving global expansion

4. Looking ahead

4.1 Outlook
4.2 Conclusion

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

Report: China Foldable Market Consumer Survey

China Foldable Market Consumer Survey

REPORT

PDF | 21 pages
Published date: November 2023

Counterpoint Research conducted a survey targeting high-end smartphone users in China to explore their ownership, opinions, and preferences regarding foldable smartphone form factors. The study sheds light on users’ receptiveness to foldable smartphones, their inclinations toward various foldable designs, and the primary concerns within this segment. Additionally, the research delves into future preferences for foldable smartphone purchases.

The survey, sponsored by HONOR, utilized an online quantitative questionnaire to collect responses from individuals owning smartphones valued at $400 and above. The sample included 1,043 individuals, representing a diverse group categorized by age, education, gender, and occupation. Data collection took place in October 2023.

  • Key Takeaways
  • China Foldable Market Overview
    • China Foldable Smartphone Sales by Quarter
    • China Foldable Smartphone Market Share and Top Models, Q3 2023
    • China Foldable Smartphone Shipment Forecast
  • Foldable Survey Insights
    • Willingness to Purchase Foldables
    • Reasons to Choose Foldables
    • Clamshell vs Book-type
    • Book-type Study: Price, Weight and Thickness
    • Durability of Foldables Top Concern of All Surveyed Users
    • Key Features When Selecting Foldable Models and Brands
  • Appendix
    • Demographic Split
    • Research Design: Methodology

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

White Paper: Rise of ‘Off-the-shelf’ GSMA-compliant eSIM RSP Software

Rise of "Off the Shelf" GSMA-Compliant eSIM RSP Software

WHITE PAPER

PDF | 8 pages
Published date: October 2023

The adoption of eSIM (embedded SIM) across consumer and IoT applications will soon reach an inflection point. This offers new opportunities for MNOs, infrastructure providers, system integrators and other potential stakeholders to operate their own eSIM RSP (Remote SIM Provisioning) platforms and exercise full control over eSIM RSP management and services. 

With growing geopolitical shifts and newer applications such as Private 5G Networks, having full data sovereignty and control is becoming imperative for the eSIM RSP platform users. Further, having a certain degree of autonomy can help the eSIM RSP platform owners shape business and pricing models and differentiate even more compared to the eSIM-as-a-Service solutions out there. 

This whitepaper deep dives into different forms of eSIM Management solutions and documents the rise of “off-the-shelf” eSIM RSP Software and the emergence of key players like achelos GmbH who are well positioned to adapt to changing market requirements. 

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

White Paper: Digital Transformation and MVNOs

Digital Transformation and MVNOs

WHITE PAPER

PDF | 10 pages
Published date: September 2023

In today’s rapidly evolving telecommunications landscape, the significance of digital transformation for Mobile Virtual Network Operators (MVNOs) cannot be overstated. As the industry witnesses a surge in technological advancements and changing consumer expectations, MVNOs face unprecedented opportunities as well as challenges. Digital transformation serves as the catalyst that empowers MVNOs to remain competitive, enhance customer experiences, streamline operations, and unlock new revenue streams.

This whitepaper looks at the changing MVNO landscape and how MVNOs can go  “DIGITAL” – Differentiated, Intelligent, Growing, Integrated Telco that is Agile and always Listening.

• MVNO landscape
• Why should MVNOs go digital?
• Challenges faced by MVNOs for digital transformation
• What can MVNOs do?
• Test how DIGITAL is your MVNO?

Neil Shah

Research Vice President

Mohit Agrawal

Associate Director

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

MySmartPrice.com x Counterpoint Research – Festive Buying Report 2023

MySmartPrice.com x Counterpoint Research – Festive Buying Report 2023

WHITE PAPER

PDF | 55 pages
Published date: September 2023

We are glad to have partnered with MySmartPrice in bringing you insights into the dynamic world of consumer electronics shopping during this time of year. India’s festive season brings about a remarkable shift in consumer behavior, with electronics taking center stage.

Through this collaborative effort, we have harnessed the power of data and consumer sentiment, thanks to MySmartPrice’s unwavering support and access to their vast repository of insights.

With a comprehensive survey featuring 12,499 respondents and enriched by the experiences of over 15 million monthly active shoppers, we have unearthed the driving forces behind consumers’ choices during this vibrant period.

From the significance of discounts to the latest trends in smartphones, laptops, tablets, and home appliances, our research has illuminated the path for brands and businesses seeking to meet the evolving demands of festive shoppers.

Together, we celebrate the spirit of the season and the economic vitality it brings to our nation, making this partnership a true reflection of the power of shared insights.

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

White Paper: Growing 5G+Wi-Fi RF Complexity Demands Innovative, Advanced & Tightly Integrated RFFE Solutions

Growing 5G+Wi-Fi RF Complexity Demands Innovative, Advanced & Tightly Integrated RFFE Solutions

WHITE PAPER

PDF | 15 pages
Published date: July 2023

The rising adoption of advanced multimode cellular (5G, 4G) and wireless (Wi-Fi 6/6E/7) delivers powerful benefits while also driving significant RF complexity in smart connected devices. 5G and Wi-Fi 7 integration has multiple challenges that need cutting-edge RF design, components and end-to-end optimization. There are multiple players in the RF Front-End (RFFE) ecosystem, but most are specialists in only one or a few areas.

This paper highlights the technology potential of these powerful wireless technologies, complexity it brings and how product designers and manufacturers can solve these complexities with an advanced, end-to-end optimized and integrated RFFE solution.

• Executive Summary
• Proliferating 5G+Wi-Fi 7 A Massive Opportunity
• 5G+Wi-Fi 7 Takes Wireless Performance to the Next Level
• 5G+Wi-Fi 7 Coexistence Brings RF Complexity
• 5G+Wi-Fi 7 Solutions for Potential Challenges to Performance Enhancement
• Key Takeaways

Neil Shah

Research Vice President

 

Parv Sharma

Senior Analyst

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

White Paper: Foldable Smartphones Set to Take on New Heights

Foldable Smartphones Set to Take on New Heights

WHITE PAPER

PDF | 18 pages
Published date: July 2023

The global smartphone market is shifting its focus towards the premium segment, which offers higher profitability and resilience to economic downturns. In 2022, despite the overall decline in global smartphone sales, the premium market saw growth, with foldable smartphones capturing an increasing proportion of this market. It is projected that global foldable smartphone shipments will grow at a six-year CAGR of 114% from 2019 to 2025.

Chinese smartphone OEMs have played a significant role in driving growth in the foldable segment. With a mature supply ecosystem, strong partnerships with Chinese internet companies and aggressive product offerings, China has risen to be the world’s largest market for foldable smartphones, capturing a 26% share in 2022. We expect that Chinese smartphone OEMs will continue their success in the home market and further gain market share through overseas expansion.

Foldable smartphones have evolved through several generations since their introduction in 2019. Transitioning from the exploratory phase of the first generation, the focus shifted to the second generation with the aim of enhancing the practicality of foldable devices for everyday use. The current foldable models have seen huge improvements that can challenge flat-screen flagship models. We expect the next generation of foldable phones to surpass traditional flagships in overall performance and offer users an unprecedented experience.

Overall, the foldable market is poised for further growth due to technological advancements, declining prices, and the expanding presence of Chinese OEMs in overseas markets. This segment represents a key area of opportunity within the broader global smartphone industry.

  • Introduction
  • Section 1: Foldable Smartphone Segment Expansion Globally
  • Section 2: Success of Chinese OEMs in Foldable Smartphone Market
  • Section 3: Foldable Smartphone Generations
  • Conclusion

Mengmeng Zhang

Senior Analyst

Shenghao Bai

Senior Analyst

Flora Tang

Senior Analyst

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

White Paper: China Premium Smartphone Market

China Premium Smartphone Market

WHITE PAPER

PDF | 17 pages
Published date: June 2023

Though China’s smartphone annual shipments have trended down for years, the high-end segment has shown solid growth and demonstrated potential for further expansion. Chinese OEMs have rolled out dual-flagship strategies, namely flat flagship + foldable flagship smartphones, aiming to capture the premiumization trend and increase their market shares in the premium segment. This report provides an in-depth analysis of the China high-end smartphone segment, its growth potential, and the newly unveiled premium strategies of smartphone OEMs, and others.

  • Chapter 1. China Smartphone OEMs Seek High-Quality Growth
    • China High-End Smartphone Sales Second Biggest in the World; Potential for Further Expansion
    • Chinese Flagship Smartphones Spec Upgrades; Boosting Demands
  • Chapter 2. Dual Flagship Strategy Help Android Segment Grow
    • Flat Flagship Smartphone With Extreme Photography Experience
    • Foldable Smartphone Provided New Growth Power
    • China Foldable Market Become Diversified
    • China Foldable Market Outlook
  • Chapter 3. OPPO’s Market Performance in China
    • Flat Photography Flagship Find X Series
    • Foldable Flagship Find N Series
  • Chapter 4. Conclusion

Ethan Qi

Associate Director

Mengmeng Zhang

Senior Analyst

Archie Zhang

Research Analyst

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

White Paper: eSIM 2.0: Managing eSIM at Scale

eSIM: Managing eSIM at scale

WHITE PAPER

PDF | 11 pages
Published date: June 7th 2023

Embedded SIMs (eSIMs) have been around for many years now, promising multiple benefits over physical SIMs (pSIMs), such as low cost, faster provisioning, flexible lifecycle management, enhanced security and next-level customer experience.

However, eSIM adoption has been slower than initially expected. The industry was stuck in a vicious cycle of fewer devices, low consumer interest and half-hearted interest from telcos. The industry was in dire need of a wake-up call or an inflection point, which was delivered with the launch of the eSIM-only iPhone 14 in the US in September 2022.

The eSIM-only iPhone 14 triggered not only the launch of more eSIM devices and increased consumer interest but also pushed telcos to prioritize, identify and deploy highly interoperable and scalable eSIM orchestration systems. With this inflection point, the mobile industry embarks into the eSIM 2.0 era.

However, telcos need these systems to maximize operational efficiencies and build seamless digital experiences for their customers. Workz, one of the world’s leading end-to-end eSIM technology companies, is well positioned to offer innovative solutions such as Workz’s Multi-tenant eSIM Hub (MeSH) which will accelerate telcos’ digitization journeys in the eSIM 2.0 era.

  • Executive Summary
  • eSIM 2.0: eSIM Growth and Opportunities
  • eSIM 2.0: Growing Telco Challenges
  • eSIM 2.0: Workz’s MeSH the Way Forward
  • eSIM 2.0: Key Takeaways

KEY HIGHLIGHTS

  • Infographic: Mobile Market Monitor
    (Q1 and Q2 2023)
  • Global Smartphone Shipments Market Data
    (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data
    (Q1 2022 – Q2 2023)

CONTRIBUTORS

John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer
John Doe
Designer

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