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Netgear in Q4 2022: Orbi, SMB Units Offset Consumer, Supply Chain Weakness

  • Netgear’s Q4 2022 revenue was almost flat at $249.1 million.
  • Netgear’s SMB segment ended Q4 2022 with record revenue of $100.1 million.
  • The Consumer and Home Products segment’s revenue declined 14% YoY.
  • Netgear expects the Q1 2023 revenues to be in the range of $185-$200 million.

Netgear’s Q4 2022 revenue was almost flat at $249.1 million, a marginal decline of 0.8% YoY. However, it was at the high end of its guidance range on the back of a strong performance from its SMB segment, which exceeded $100 million for the first time. On the other hand, demand for consumer networking products, especially in the low- and mid-range, declined sharply, leading to a 14% YoY decline for Netgear’s Consumer and Home Products segment revenue. Supply issues were largely resolved in Q4, slightly reducing the reliance on costly air freight. The company continues to experience strong demand for its Orbi premium mesh Wi-Fi, 5G mobile hotspot and Pro AV switches.

SMB delivers record revenue

  • The SMB segment ended Q4 2022 with record revenue of $100.1 million, a 30% YoY growth from Q4 2021. Pro AV switches have grown by more than 60% in 2022 and have been a major contributor to the growth shown by the SMB business line.
  • There is a huge demand for AV over IP switches in the market as more enterprises look to upgrade to a digitally advanced AV network.
  • Netgear has focused on developing managed ethernet switches for the commercial AV industry and has looked to strengthen partnerships with AV OEMs and integrators.
  • A lot of enterprises are now returning to the office. Many offices still have Wi-Fi 5 or older technologies. Consequently, there’s a strong demand to upgrade to the latest Wi-Fi 6/6E technology.

Netgear Revenue by Segment Q1 2019-Q4 2022, Counterpoint Research

Connected Home segment sees weak demand

  • The consumer home segment contracted by more than 20% in 2022 with especially weak demand in the low- and mid-range segments of consumer networking devices. Netgear is a leader in the US retail consumer networking market, so faced the brunt of demand contraction.
  • The segment revenue ended at $149 million, declining by 14% YoY. Netgear and its channel partners are working to reduce channel inventory to align with the lower market size.
  • A bright spot has been the Orbi line-up of premium mesh routers, which continues to perform well in contrast to the general trend of consumer networking. Orbi has become a strong sub-brand and Netgear can be confident about its premium market focus.

Service Provider revenue grew by 86% YoY

  • The demand for 5G mobile hotspots remained high and helped the service provider segment’s revenue recover to $57 million, near pre-pandemic levels.
  • Netgear’s M6 and M6 Pro 5G mobile hotspots are Sub-6 and mmWave enabled routers that have experienced interest and demand from telecom operators across the world.

Netgear Revenue by Region Q1 2019-Q4 2022, Counterpoint Research

Shipments decline by 19% YoY

  • Netgear shipped around 2.2 million units of wired and wireless networking devices. It shipped around 647,000 units of all types of routers and gateways. Wireless remains the dominant segment, driving the revenues with a 57% share.
  • Regionally, Americas’ performance remained similar to Q4 2021. EMEA grew by 5.4% and APAC declined by 10.8% mostly due to currency fluctuations across multiple markets on the dollar’s strength.

Operating margins remain under pressure

  • The supply chain improved in Q4, slightly helping reduce the reliance on air freight. However, as Netgear looked to fulfill orders on time, especially for SMB, it still relied on air transport, straining margins.
  • Netgear is focusing on higher-margin products such as Orbi premium mesh Wi-Fi, 5G mobile hotspots and Pro AV systems, which should help margins in the coming quarters.
  • However, it may need to rely on air transport until all backorders are cleared, so a recovery to profitability remains in doubt.

Netgear Total Subscribers Q1 2019-Q4 2022, Counterpoint Research

Strong growth recorded in paid subscribers

  • Netgear ended 2022 with 747,000 subscribers for its paid services, an increase of 28% from the same period in 2021. It is offering a one-year trial for Netgear Armor in select channels to increase the adoption of its paid services.
  • Services revenue was up by 23.9% annually in Q4 to reach $8.9 million, indicating that Netgear has been experiencing decent demand for its service subscriptions. Overall, it crossed 22.8 million users with 16.2 million app users.

Netgear to experience sluggish demand in H1 2023

  • Netgear expects the Q1 2023 revenues to be in the range of $185-$200 million as it looks to reduce orders for low- and mid-range against the backdrop of excess inventory. It also expects revenues from Service Provider customers to come down to around $25 million in Q1 2023.
  • Netgear is looking to strengthen its position in the premium consumer segment in 2023 with new technology launches, especially Wi-Fi 7.
  • It also expects to add more than a million paid subscribers to its subscription services which have been gaining traction. It has more than 10 million users worldwide who use Netgear’s app to control devices. This is a potential audience Netgear is looking to tap into in the future.
  • The margins are expected to improve slightly in H1 2023. However, the situation is expected to improve considerably in H2 2022 with the supply chain becoming smoother and the consumer segment seeing stronger demand, especially for new technologies.
  • Select channel marketing and consumer-oriented performance marketing campaigns will be pushed to drive the premium consumer segment. 

Key Takeaways

  • Netgear has successfully demonstrated the need for premium networking products in the consumer segment. The number of connected devices in households has increased substantially and consumers are more aware about the networking backbone they are using. This should translate into a good demand for such products.
  • As 5G grows worldwide and in the US, the demand for portable mobile hotspots is expected to remain steady as they become more powerful and provide better battery backup.
  • The majority of consumer networking devices are now being supplied by service providers. Netgear can tap into partnerships with these service providers to scale its low- and mid-range consumer products.
  • With Wi-Fi 7 emerging and competitors launching Wi-Fi 7-enabled products earlier than expected, Netgear must expedite its product introductions in the critical premium segment.
  • Netgear will look to introduce more enterprise-specific products in the future as it sees success for its Pro AV and managed access points line-up. Netgear’s services revenue is expected to jump twofold this year as it taps more users.

Related Research

 

Top 10 IoT Announcements at CES 2023

At the first full-fledged CES event after the pandemic, the excitement was palpable. The event did not disappoint in terms of the variety of announcements across the internet of things (IoT) spectrum. Our teams, both on-ground and online, tracked over 260 announcements made by over 240 companies covering a range of segments across consumer, enterprise and industrial.

Devices formed the most popular category, with three out of every five announcements relating to this segment. As expected, the consumer and smart home sectors took center stage, but it was intriguing to see new launches in industry segments such as agriculture. Additionally, smart home,  metaverse, augmented reality, healthcare and robotics were among the most talked about segments, attracting large crowds.

CES IoT Trend Counterpoint

Here are the top 10 IoT announcements from this year’s CES, according to Counterpoint analysts:

1. Wi-Fi: MediaTek launches Genio 700, Wi-Fi 7 products

MediaTek introduced the Genio 700 IoT chipset targeting industrial, smart home and smart retail applications. This chipset will be available by Q2 2023. MediaTek also showcased Wi-Fi 7-supported products like gateways, mesh routers, televisions, streaming devices, smartphones, tablets and laptops partnering with TP-Link, Lenovo, Hisense, ASUS, BUFFALO INC, Skyworks, AMD, Qorvo, LitePoint and MAC MLO among others.

MediaTek is slowly diversifying its offerings beyond smartphones. The availability of products with superior capabilities and increased partnerships will help MediaTek increase its footprint in the IoT market.

MediaTek launches Genio 700, Wi-Fi 7 products Counterpoint

2. Smart Home: TP-Link expands Tapo smart home products

TP-Link unveiled new products under its Tapo line of smart home devices. These new additions include cameras, a doorbell camera, a smart video door lock, robot vacuums and a smart hub home connection center. Besides, the company also launched its first Matter-certified smart plugs, smart switches, smart outlet extenders and smart bulbs. The launch of these products at CES 2023 highlights TP-Link’s focus on expanding and diversifying its offerings in the smart home market.

The company’s adoption of the Matter protocol for its Tapo and Kasa lines of smart home products shows its commitment to making smart home technology more accessible and user-friendly.

In addition to the smart home products, TP-Link also showcased Wi-Fi 7-supported router and gateway solutions for use in homes, enterprises and ISPs. The integration of Wi-Fi 7 will improve the gaming experience, as well as increase productivity in enterprise applications.

TP-Link expands Tapo smart home products Counterpoint

3. Asset Tracking: Pod introduces paper-thin tracker with SODAQ, Lufthansa

Pod Group, in partnership with SODAQ and Lufthansa Industry, has developed a paper-thin smart label tracking device that utilizes low-power cellular connectivity (LTE-M) for a battery life of up to six months. This sustainable, eco-friendly device uses alkaline batteries instead of lithium and has the potential to revolutionize the tracking and logistics industry by improving supply chain efficiency and reducing operational costs.

Similar efforts by SODAQ with Vodafone and Bayer utilizing NB-IoT technology have been observed, but the use of Low Power Wide Area Network (LPWAN) may be more beneficial as it targets a wider range of telecommunications operators.

Pod introduces paper-thin tracker with SODAQ, Lufthansa Counterpoint

4. Sensor: Bosch showcases sensor technology

Bosch Group subsidiary Bosch Sensortec presented a variety of new sensors at CES 2023. These offerings include an AI-enabled smart sensor system, magnetometer, barometric pressure sensor, and an air quality sensor. These sensors demonstrate advancements in power efficiency, accuracy and compact size, and aim to enhance the user experience by tracking personal health and fitness, providing accurate data and prolonging battery life.

Bosch has been a leading manufacturer of micro-electromechanical system (MEMS) sensors since 1995 and has produced over 18 billion units to date. It is also investing in quantum sensors, which can provide measurements that are significantly more precise than current MEMS sensors and enable more accurate diagnosis of neurological diseases. Additionally, the company is developing angular rate sensors that use the nuclear magnetic resonance of noble gas atoms and are optically pumped. These could prove to be highly precise and stable for navigation applications. Bosch believes that sensors will play a key role in IoT and continues to make investments in this area.

Bosch showcases sensor technology Counterpoint

5. Modules: Quectel enables satellite connectivity, strengthens automotive module portfolio

Quectel is partnering with Skylo to integrate satellite connectivity into its 5G-ready BG95x/BG77x series of LPWA modules. This hybrid connectivity solution improves network coverage and makes it ideal for a variety of applications, such as trackers, wearables, smart cities and smart meters. Low-earth orbit (LEO) satellites are going to be a key for the non-terrestrial networks (NTN) coming up in 3GPP Rel17/18 in addition to the high-altitude platform system (HAPS).

Quectel also launched the AG59X series of automotive-grade 5G modules based on Qualcomm’s SA525M platform to support autonomous driving. The company has strong partnerships with Chinese automakers such as Li Auto, Nio and BYD, and this module will further strengthen its efforts to increase share in the automotive connectivity market.

Quectel enables satellite connectivity, strengthens automotive module portfolio Counterpoint

6. AR/VR: Thundercomm unveils XR2 VR HMD, 5100 AR glasses and smart vending machine

Thundercomm, a joint venture between Thundersoft and Qualcomm, unveiled a VR HMD solution based on the Snapdragon XR2 platform and AR glasses based on the Snapdragon W5 platform. These products will not only provide flagship experience but also offer low power consumption, higher resolution and more wear comfort. The AR/VR space is heating up with the increased participation from leading technology and smartphone players such as Meta, Apple, HTC and Google. However, an early entry can be beneficial for Thundercomm.

The newly launched smart vending machine will help increase operational efficiencies for retailers. Moreover, this solution will improve the shopping experience and further extend retailers’ reach. Thundercomm is expanding its product lines to capture maximum value from both the consumer and enterprise IoT markets.

Thundercomm unveils XR2 VR HMD, 5100 AR glasses and smart vending machine Counterpoint

7. Robotics & Drones: Autel Robotics showcases EVO Max 4T drone

Autel Robotics has unveiled a new drone, the EVO Max 4T, which is capable of a variety of applications such as autonomous navigation, semi-autonomous flight missions, firefighting, and inspections. It is equipped with three high-quality cameras, capable of capturing footage from a distance of 1.2 km. Autel has also released the Dragonfish NEST infrastructure, which supports automated eVTOL systems, and the EVO NEST infrastructure, which can operate in all weather conditions.

Drones and eVTOLs will see higher adoption in the future with better efficiency in power consumption, security improvements and better regulatory compliances. These innovations will help Autel increase its presence in the enterprise market and remain competitive with companies like DJI.

Autel Robotics showcases EVO Max 4T drone Counterpoint

8. Industrial IoT: ZVISION partners NVIDIA to improve industrial sensing

ZVISION, a provider of solid-state MEMS LiDAR solutions, is working with NVIDIA to use its robotics simulation platform Isaac Sim to develop advanced robot sensing capabilities and provide high-performance LiDAR solutions.

In Industry 4.0, robotics and simulation will play a key role. Its partnership with NVIDIA will allow ZVISION to expand its applications beyond vehicles, while also reducing costs and speeding up time-to-market for companies undergoing digital transformation. ZVISION offers both short- and long-range LiDAR options that can be tailored to various applications.

ZVISION partners NVIDIA to improve industrial sensing Counterpoint

9. Platform: Tuya pushes PaaS 2.0, Cube for digital transformation

Tuya officially launched PaaS 2.0 to develop personalized solutions to fulfill global customers’ demands for “product differentiation and independent control”. For private cloud customers, it also unveiled Cube, an enterprise-level IoT platform deployment solution.

PaaS 2.0 is a unique innovation that can assist customers in reducing R&D costs and increasing product competitiveness. Tuya is focusing on public and enterprise cloud applications which are dominated by big cloud players like Alibaba cloud and Tencent cloud.

Tuya pushes PaaS 2.0, Cube for digital transformation Counterpoint

10. Healthcare: OMRON launches blood pressure monitor with ECG

OMRON introduced a new upper-arm blood pressure monitor with built-in ECG capabilities. This device aims to facilitate the early detection of heart disease by combining blood pressure monitoring and ECG technology. Utilizing home-monitored data, healthcare professionals will be able to provide early treatment and detect Atrial Fibrillation (AFib) at an early stage.

The company also announced the expansion of its digital healthcare apps with new features, such as the Personal Heart Health Coach and the Care Team within the OMRON Connect app. These new features will utilize AI technology to analyze vital data and provide patients with personalized guidance and exercise advice. OMRON’s innovative solution, leveraging technologies like AI, ML and IoT, will help healthcare professionals to better understand patient data through analysis.

OMRON launches blood pressure monitor with ECG Counterpoint

Conclusion

CES 2023 has provided ample food for thought for industry executives. Each of the announcements made at the event has significant implications for the direction of the industry. For example, the satellite-related announcements made by chipset and module players could help IoT companies focus on new use cases. Additionally, with Wi-Fi 7 becoming mainstream and Matter-certified home products being rolled out, we can expect to see a significant uptick in demand for smart home products. These developments and more continue to shape the future of IoT and solidify the role technology plays in our daily lives. With more innovation, the possibilities are endless and we are excited to see how the industry will continue to evolve.

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u-blox Continues Strong Growth in H1 2022

u-blox recorded an excellent H1 2022 with $311.9 million in total revenues, an increase of 47% from H1 2021 despite macroeconomic headwinds. The demand and interest in u-blox products remained strong across all markets and business segments. The strategy of remodeling and redesigning its products has worked for u-blox in dealing with specific shortages. This time, u-blox changed module design a lot to cut component shortages and clear backlogs.

H1 2022 highlights

  • u-blox’s gross profit increased 53.9% YoY in H1 2022 to reach $152.4 million.
  • The industrial segment captured 61% of the company’s total revenue and grew 62% YoY due to higher demand for automation and healthcare applications. The automotive segment also grew 62% YoY and its revenue contributed 28% to the total revenue. The consumer segment grew 18% YoY and captured 10% of the total revenue. In this segment, the growth mainly came from consumer telematics applications.
  • Americas and APAC regions grew more than 50% YoY while EMEA grew 30%. This growth was driven by industry-focused solutions for automation, mobility, healthcare and network applications. APAC’s growth despite China lockdowns was a testament to u-blox’s strong pipeline of design wins.
  • In the first half of 2022, modules and GNSS chips contributed 81% and 18% of the total revenue respectively. The module volume grew by 34.3% YoY in H1 2022 to reach nearly 27 million.

The ASP of modules and chipsets increased 20% and 46% YoY respectively due to supply chain constraints and product mix-ups.

u-blox H1 2022 financials, Counterpoint

GNSS modules

u-blox’s GNSS module shipments grew 56% YoY in H1 2022, contributing more than half of the total module revenue. The good quality and position accuracy of its GNSS products helped u-blox grow this market significantly. This year, it launched the smallest GNSS module, MIA-M10, with its latest technology targeting size-constrained applications like asset-tracking devices, pet trackers, livestock trackers and wearables. Xiaoan selected the u-blox M10 product to enhance the positioning performance of shared motorcycles and electric bicycles.

Wi-Fi/BT modules

In H1 2022, u-blox’s Wi-Fi/BT module segment grew 24% YoY to reach a revenue of nearly $30 million. In short-range radio modules (Wi-Fi and Bluetooth), u-blox continued to expand its capabilities. It launched Wi-Fi 6-based modules, which are ideal for industrial, smart home and mass-market applications.

Cellular IoT modules

In recent times, we have seen international module players merging their cellular IoT businesses to become more competitive in this space. u-blox is slowly recovering its cellular IoT module business. In H1 2022, u-blox’s cellular IoT module segment grew 36% compared to H1 2021, according to Counterpoint Research’s Cellular IoT Module Tracker Service. u-blox provided flexibility to its customers by launching new products. However, we expect u-blox will focus more on GNSS products and services compared to cellular IoT modules, considering growth opportunities.

GNSS chips

The quality of u-blox’s GNSS chipsets is far better than other players, which is helping u-blox witness continued growth in this market. With the rising demand for positioning and location-based ecosystems, u-blox will be able to record a multi-fold increase in its revenue by targeting applications like passenger and commercial vehicles, asset tracking, micro-mobility, surveillance, industrial and healthcare.

Market outlook

The steady expansion of u-blox’s production capacity and strong bookings resulted in this record revenue in H1 2022. Within the first half of 2022, its order book value doubled compared to the end of 2021, which makes u-blox well-positioned to continue to grow revenues and improve profitability. It is already managing well the supply constraint situation. We expect u-blox’s revenue will grow nearly 50% YoY in 2022.

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Telit’s Acquisitions to Reshape Global IoT Module Market

In recent times, Telit has acquired cellular IoT businesses from Thales and Mobilogix. The IoT module market has started consolidating and we expect to see a few more deals in the coming months. In August, we also saw Semtech acquiring Sierra Wireless to offer complete chip-to-cloud solutions to cover the entire IoT value chain. The back-to-back acquisitions by Telit show how it is trying to become an integrated player. With the Mobilogix acquisition, Telit can offer modules, connectivity, security and management platform to design and manufacturing services. It means Telit will act as a one-stop solution provider for its customers. Here, we will try to analyze what these acquisitions mean to Telit and how they will impact the IoT industry.

Telit-Thales deal

Thales is merging its cellular IoT module business into Telit to form a new entity called Telit Cinterion. Thales will own a 25% stake in the newly formed entity and offer SIM technology and security services for IoT modules.

China dominates the global cellular IoT module market by taking more than 55% share. International players are struggling to compete in the operator- and government-driven China IoT module market.

After its deal with Telit, Thales will enjoy less distraction from its module business and will be able to focus on its core business which includes software, security and services. Thales will still continue to provide eSIM services where it is a market leader.

Global Cellular IoT Module Shipments Share by Vendor, Q1 2022

Telit and Thales Acquisition Opportunity

The newly formed company will have a common R&D platform which will help save resources. In the coming times, we may see Telit Cinterion focusing on the IoT platform business to earn revenue on a recurring basis.

Thales has a strong position in Europe and Japan, whereas Telit has a good presence in North America and Latin America. This complementary relationship supports their dream of becoming the #1 cellular IoT player in the international market. Telit-Thales is already leading in the international IoT module market in terms of revenue. With this merger, Telit Cinterion may overtake Quectel in the international market in terms of shipments in the coming years.

Telit has already divested its automotive business in 2018, but Thales has a good customer base for some European automakers. How the joint venture treats this automotive business will be keenly watched. There is ample opportunity in the automotive business with growing connected and autonomous mobility. With the introduction of 5G, Telit may focus on the automotive segment as the automotive module business contributes higher revenue due to a higher average selling price (ASP).

IoT Module Launch

In recent times, Telit has done a great job launching many new modules. This helps Telit to target new regions depending on available technologies and provides an option for customers to select a product as per their requirements.

Telit-Mobilogix deal

Telit moved to acquire Mobilogix, a decade-old end-to-end IoT hardware, software and cloud solution provider to fulfill its ambition of becoming a more integrated player and one of the largest end-to-end white-label solution providers outside China.

Mobilogix’s comprehensive device engineering expertise and resources, which focus on optimizing the specifications for EMS and ODMs, and attainment of regulatory approvals and carrier certification, will help Telit provide solutions to customers with reduced cost and complexity, and faster time to market.

Furthermore, Mobilogix is known for its expertise in customized IoT projects, which provide businesses with solutions in various application verticals that are ready to certify and mass produce. This will help Telit expand its focus in growing segments such as telematics, micro-mobility, healthcare, construction and agriculture.

Chinese module vendors are trying to become integrated players to capture maximum share across the IoT value chain. Telit is also trying to adopt such a model with these recent acquisitions. For example, Quectel is trying to increase its footprint in the North American market with the establishment of a new ODM company, named Ikotek. Similarly, Fibocom established a new ODM company in 2019 for global customers through applications such as gateway, payment terminal, telematics and industrial applications. Telit is slowly becoming vertically integrated and trying to revive back its glory days in the IoT module market.

Solutions from the combined entity will provide a great choice for customers who want to diversify and do not want to depend on the Chinese ecosystem, and need tightly integrated solution expertise from one provider.

If Telit wants to compete head-to-head with Chinese module giants like Quectel and Fibocom, it has to develop an effective business strategy for each international market.

Mobilogix has a wide range of portfolios comprising custom IoT projects and solution design services based on three basic architectures, namely beacon, power and battery-operated architecture. Apart from this, it also offers cloud platform integration and custom firmware, which will add value to Telit’s portfolio not only from cellular but also from BLE beacon hardware designs.

Mobilogix has a global presence across key regions such as the US, China, India and Latin America. Its presence in China and emerging markets like India will help Telit grow its presence in these key regions.

Telit’s Acquisitions to Reshape Global IoT Module Market

Conclusion

  • Telit is becoming a more integrated player with these acquisitions and moving up the stack to become an end-to-end solution provider. The convenient and comprehensive solutions will add more value to its customers’ IoT project deployments and will be concurrent with its long-term vision of becoming the #1 international module player in terms of both shipments and revenue.
  • The acquisitions will help Telit provide solutions to customers from the design/manufacturing of hardware to cloud and security with regional diversification. This will help Telit cater to more application segments, thus improving both revenue and profitability.
  • However, industry experts will be keenly watching the entire positioning, offering, strategy and business model, which are changing in the IoT space as you need to be a large-scale and end-to-end player to succeed even though it is a blue ocean out there.

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Automotive, Industrial Segments Drive NXP’s Strong Q2 Numbers

  • Second quarter revenues for NXP were $37 million more than the midpoint of the company’s previous guidance with the automotive and industrial segments performing well while the mobile and communication infrastructure segments were in line with its expectations.
  • Amid the ongoing macroeconomic and supply chain turmoil, the company is banking on its NCNR orders to provide its customers with supply assurances. For 2023, NCNR orders are already more than what the company can supply. Therefore, NXP is focused on de-risking its existing backlog for potential double/stale orders and improving supply capabilities.
  • For the third quarter, the target is to achieve 20% YoY growth at $3.425 billion. The automotive and industrial segments will take the center stage again to provide a safe landing going forward with respect to demand.

Despite macroeconomic headwinds and supply chain constraints, NXP reported healthy Q2 2022 revenues at $3.31 billion, an increase of 27.6% YoY and 5.6% QoQ. Major revenue drivers for this quarter were the automotive and industrial segments, accounting for almost three-fourths of the total revenue. Strong customer demand within these segments is outstripping the company’s improving supply capabilities.

NXP Revenues by Segment, Q2 2022

Sources: Company, Counterpoint

Automotive

NXP’s automotive segment captured almost 52% of the total revenue and stood at $1.7 billion, rising 35.7% YoY and 10% QoQ respectively. From the supply point of view, the automobile industry is still feeling the effects of factors like COVID-19 lockdowns in China, Ukraine-Russia war and semiconductor shortages, resulting in fewer cars being produced. On the demand side, consumer sentiment is muted due to macroeconomic factors affecting purchasing power. However, despite the production being down, the content within cars is increasing due to increased digitization and the growing penetration of xEVs in the market, which is where NXP benefits a lot.

Products in demand include battery management systems, inverter control, MCU/MPU, Goldbox (service-oriented gateway) and more. The automotive industry is pivoting towards software-defined vehicles, which will be complemented by two parallel architectural evolutions, namely zonal and domain. To support these vehicular functions and accelerate integration, NXP introduced two new processor families, S32Z & S32E, to extend the benefits of its innovative S32 automotive platform. Additionally, the company also announced that it would be working with Hon Hai Technology Group (or Foxconn) to jointly develop platforms for a new generation of connected cars. This collaboration will enable solutions focused on architectural innovation and platforms for electrification, connectivity, and safe automated driving.

Industrial & IoT 

The industrial and IoT segment grew by 25% YoY and 4.5% QoQ to reach $713 million. The segment contributed 21.5% to the total revenue. Use cases for smart and connected applications, like within homes or factories, are evolving and leveraging the potential of IoT. NXP is serving the needs of its customers through secure connected edge solutions in the form of advanced analog solutions, general purpose MCUs and application processors. Its broad portfolio includes scalable compute platforms along with collaborations with multiple cloud players like AWS, Azure, and Baidu, which allows for differentiated software enablement and services. In June, NXP announced the new Arm Cortex-M core-based MCX portfolio (MCX N/A/W/L series) of microcontrollers which are scalable, flexible enough to simplify migration and allow developers to maximize software reuse across the portfolio to minimize total system cost. These MCUs are suitable for smart homes, smart factories, smart cities and across many emerging industrial and IoT edge applications.

The supply chain constraints are evident based on NXP’s channel inventory. Its industrial business, especially in China, is dominated by the distribution channel and is sitting on a channel inventory of 1.6 months, which is still a month below its target of 2.5. However, the Chinese government’s stimulus programs are providing respite for the company’s industrial and automotive market operations. According to NXP, since June, the effects of the stimulus have been significant and would prove to be beneficial for the second half of the year as well.

Communication Infrastructure & Others 

The segment saw a flat sequential growth but an almost 20% YoY increase to reach revenues of $498 million. This capex-driven wireless infrastructure segment accounted for 15% of the revenues. NXP’s increased value proposition stems from its technological leadership (in wireless solutions and RF components & processors catering to applications like enterprise networking, wired/wireless network infrastructure and data center), system expertise and manufacturing scale. Its leadership in accelerated growth driver RF power systems for cellular base stations is witnessing robust demand. Furthermore, as 5G deployments continue to expand globally and carriers optimize power consumption for sustainable 5G networks, NXP is in place to serve all 5G configurations and systems ranging from 5G Macro and 5G mMIMO to 5G mmWave.

NXP has expanded its massive multiple input, multiple output (mMIMO) product portfolio by launching a new series of RF power discrete solutions for 32T32R active antenna systems, employing its proprietary Gallium Nitride technology (GaN). This new series complements its existing portfolio of discrete GaN power amplifiers for 64T64R radios. These 5G mMIMO systems were produced in NXP’s own advanced GaN manufacturing facility and it now has the largest offerings for the RF GaN portfolio for massive MIMO 5G radios. For 5G rollouts in densely populated areas, 64T64R solutions are appropriate and for less dense urban/suburban areas, 32T32R solutions are suited best.

Mobile 

This is the only segment that saw its revenues going down QoQ (-3.2%). But they grew 11.8% on a yearly basis. Revenues reached $388 million, a decline of $13 million from the previous quarter. The segment witnessed a QoQ decline due to macroeconomic weakness in China where the company is exposed to low-end Android players. NXP has faced supply issues in this segment in the past quarters as well, hence it has been very careful to not grow any inventory down the chain. Furthermore, it is shifting its supply from mobile to other segments like auto and IoT as the demand in these segments is more robust and consistent. However, its strong hold in the secure mobile wallet (which includes technologies like NFC, eUICC and MIFARE 2GO), embedded power solutions, and UWB ecosystem solutions (accelerated growth driver) has experienced continued strong adoption. UWB technology is gaining traction and seeing an increased installed base across different verticals like IoT, cars and mobile, and NXP is well-positioned to drive this ecosystem.

NXP has collaborated with ING and Samsung for innovations in payment services by bringing forth the industry’s first UWB-enabled peer-to-peer payment application. Project NEAR will leverage UWB-based Samsung Galaxy smartphones with an ING bank application to allow consumers to send money directly to peers when two Galaxy phones are in proximity. Instead of inputting bank details, the sender can simply be in close range of the recipient and a swift transaction can happen, made possible via NXP’s Trimension SR100T UWB chips. Further, the company’s SN110 convergence eSIM solution (which integrates eSIM, NFC and secure element) is used in Xiaomi’s Redmi Note 10T and HONOR’s Magic4 Pro models for remote SIM provisioning with multiple MNO subscriptions, along with advanced features like smart access, payment, and secure mobile transit.

Future Guidance and Capex Overview

For the upcoming quarter, the company expects to attain $3.425 billion in revenue, plus or minus about $75 million at the midpoint. This is up 20% YoY and about 3% QoQ. The non-GAAP gross margin is expected to be about 57.8%, plus or minus 50 basis points. NXP has attempted to de-risk its Q3 outlook keeping in mind the macroeconomic conditions that are already affecting its mobile and consumer end markets. But the auto and IoT segments will continue to perform well due to strong customer demand. Both auto and IoT segments are expected to be in the low 20% range YoY and in the mid-single digit range QoQ.

The capex for Q2 was $268 million, a decline of $11 million from the previous quarter. The company is focused on improving its supply capabilities by employing a hybrid manufacturing model and making sure no excess inventory is being built down the chain in any of its major end markets. NXP is remodeling its factories (all are 200 millimeter) to focus on manufacturing proprietary specialty processes unique to the company. Furthermore, it is transferring more of the CMOs to its foundry partners to create more internal space for its facilities, allowing it to work on advanced products catering to the ever-growing needs of different industries. Currently, 60% of the wafer supply is coming from the foundry process, most of which is turned into CMOs logic processes (especially for the ones below 90 nanometers and pertaining to 300 millimeter).

Conclusion 

The automotive and industrial segments continue to be NXP’s strong suit where most of the recurring revenue is generated. The company remains bullish on these segments for the second half as well. This is evident as the company is already sold out for the rest of the year with respect to these segments and there are ever-growing content increases in these underlying sectors. The automotive sector will see more xEVs produced in the second half and by the end of the year, the share of green vehicles will be 26% of the global car production. Higher EV penetration means more semiconductor content (higher ASP for silicon content as well) and ultimately more revenue growth for the company.

Going forward, NXP is aiming to improve inventories and supplies for its major end markets because for the foreseeable period, it estimates its supply capabilities to cover 80% of the underlying demand. Based on its aforementioned new product launches, design win commitments and healthy NCNR order book, NXP is confident that its future growth and investments are well-aligned with the long-term market requirements.

Lam Research Reports Record Revenue for Q2 2022 Despite Supply Chain Constraints

Lam Research Reports Record Revenue for Q2 2022 Despite Supply Chain Constraints

Lam Research a global supplier of innovative wafer fabrication equipment has reported a record Q2 2022 ahead of its guidance range, thanks to strong spending in foundry/logic outgrowing NAND and DRAM investments. Net revenue stood at a record $4.6 billion, an increase of 12% YoY.

Lam’s revolutionary product platform, primarily driven by systems innovation and installed base along with globally diverse manufacturing and stronger and deeper customer collaborations, will help generate revenue growth in the long term.

Q2 update

  • Record revenue of $4.6 billion and EPS of $8.83 well ahead of guidance ranges, thanks to strong execution and supply chain actions driving improvement in a supply-constrained environment.
  • Revenue from Customer Support Business Group (includes business from spares, services, upgrades and Reliant category) reached a record $1.63 billion, an increase of 18% YoY. Most of the growth came from spares and Reliant business as customers’ fab utilization levels were high and investment in specialty market areas such as RF and power devices increased.
  • Revenue from the foundry segment accounted for 26% of total systems revenue on account of broad-based spending by customers across both leading and specialty node devices.
  • Logic and other segments also witnessed record performance at 20% of systems revenue due to demand in the market for microprocessors, analog components, image sensors and advanced packaging solutions.
  • In terms of revenue by region, China contributed 31%, South Korea 24% and Taiwan 19%. Technology shipment restrictions on China had the least impact on Q2 revenue due to minimal shipments of process tools for fabs operating below 14 nm nodes.
  • Increased spending in foundry/logic will continue due to the ramping up of activities in advanced nodes. Any restrictions on the sale of equipment crucial for the adoption of EUV in high-volume manufacturing will impact revenue growth in the long term.

Counterpoint Research Lam-chart-revenue

Source: Lam Research Earnings, Counterpoint Research Wafer Fab Equipment TrackerCounterpoint Research Lam-segment-wise chart1Source: Lam Research Earnings, Counterpoint Research Wafer Fab Equipment Tracker

Q3 guidance

  • Revenue to be between $4.6 billion and $5.2 billion.
  • Gross margin to be between 44% and 46%.
  • EPS to be in the range of $8.75-$10.25.

Development in the quarter

Lam has pioneered a new deposition technology called SPARC for depositing ultra-thin layers of silicon carbide films with the required robustness to survive downstream processing.

SPARC has enabled performance and technology scaling of advanced logic and DRAM by combining Lam’s unique plasma capability with chemistry and process engineering. With the advent of gate-all-around (GAA) architecture, SPARC technology will find application in extensive use cases in the future.

Opportunities

Lam’s innovative product offerings in providing solutions to the challenges in the adoption of 5G and Wi-Fi 6/6E wireless technologies and dry resist technology will help capture a significant amount of market share. Key technology inflections and collaborations provide huge opportunities for Lam in the long term.

Key technology inflections

5G and Wi-Fi 6/6E:

5G offers greater bandwidth, faster connectivity and lower latency by utilizing a greater portion of radio frequencies in the wireless spectrum. Ensuring the coexistence of 5G and newer-generation Wi-Fi 6/6E for seamless wireless connectivity is extremely challenging due to the technical demands on the RF filters that allow signals in the band to be separated.

One of the critical steps in RF filter manufacturing is depositing and etching Sc-doped layer with high throughput. Lam has acquired Solmates, a pioneer in the focused deposition of AlScN films with best-in-class Sc doping levels and film properties. The acquisition will complement Lam’s expertise in high-quality film deposition, high etch rate and selectivity with high productivity.

RF filters combined with other devices such as RF switches, low-noise amplifiers, power amplifiers and antenna tuners form complex RF module solutions and are fabricated using RF-CMOS (complementary metal oxide semiconductor) or RF-SOI (silicon on insulator) technologies. These devices have specific fabrication schemes that allow the integration of capacitor and inductors into the back end of line (BEOL) essential for the efficient operation of the devices at high frequencies.

These additional integration BEOL steps provide a huge opportunity for Lam’s deposition and etching systems and will enable chipmakers to achieve higher frequencies and bandwidth required to support the coexistence of 5G and Wi-Fi 6/6E.

Dry resist technology:

This technology was first developed by Lam in collaboration with ASML and IMEC to extend the resolution, productivity and yield in EUV lithography, addressing key challenges associated with the creation of DRAM and logic technologies. Dry resist development technology will help Lam increase its service addressable market in the multi-billion-dollar photoresist equipment industry in the future.

The resist plays a critical role in the lithography process and ideally should have high resolution, low line edge roughness and high sensitivity. The use of traditional spin-on liquid resists in patterning results in image blur as chipmakers move to advanced technology nodes, reducing resolution and increasing line edge roughness, adversely affecting the performance of the device.

Fundamentally, spin-on liquid resists have limitations in terms of viscosity and surface adhesion, leading to undesirable trade-offs in lithography performance. Dry resist technology involves dry deposition of small metalorganic units, providing unique ability to change the resist thickness simply by changing the deposition and development time, overcoming concerns over viscosity, chemistry shelf life and other limitations that can affect spin-on resists.

Lam’s dry resist and development expertise matured over the years will accelerate the industry transition to EUV lithography’s future node applications and enable continued scaling for advanced logic and memory devices through precise, low-defect and lower-cost patterning. The dry resist approach will also provide significant running cost savings to customers along with delivering a more sustainable solution for environmental, social and governance (ESG) measures.

Collaborations

 Lam and SK Hynix:

 SK Hynix will use Lam’s dry resist underlayer and dry development processes for advanced DRAM patterning. As DRAM continues to scale, innovations in EUV patterning are critical for delivering the performance needed for today’s increasingly connected devices at a lower cost. The cooperation with SK Hynix along with ecosystem partners will help remove the barriers associated with scaling with EUV lithography.

Lam, Gelest and Entegris:

Lam’s collaboration with Gelest and Entegris will advance the EUV dry resist technology ecosystem for future device generations of logic and DRAM products.

The collaboration is vital for EUV dry resist technology integration into high-volume manufacturing and will provide:

  • Dual-source supply from semiconductor material leaders.
  • Ensure a robust supply chain for process chemicals critical to EUV adoption.
  • Broaden the growing ecosystem for dry resist technology.
  • Reduce the impact of supply chain disruptions in the future.

The partnership will also accelerate the development of future cost-effective EUV dry resist solutions for high numerical aperture (high-NA) EUV patterning, widely seen as the patterning technology that will be required for continued device scaling and advancement of semiconductor technology over the coming decades.

Key takeaways

  • Collaborations with ecosystem players will alleviate the impact of supply chain disruptions in the future.
  • Lam’s dry resist and development technology will accelerate the industry transition to EUV lithography’s future node applications.
  • Lam’s long-term growth looks strong due to its differentiated etch and deposition equipment portfolio for manufacturing higher-performance and more scalable device architectures.
  • Shipment restrictions on China had the least impact on Q2 revenue due to minimal shipments of process tools for fabs operating below 14 nm nodes.

Can Semtech’s Acquisition of Sierra Wireless Change Offerings in IoT Space?

US-based semiconductor manufacturer and LoRa pioneer Semtech announced a $1.2-billion deal on Wednesday to acquire Canada-based cellular IoT module and device supplier Sierra Wireless. The deal comes after last week’s merger deal between Telit and Thales’ cellular IoT business. The IoT module market has entered a consolidation phase and we can expect a few more announcements in the near future.

The IoT module market is fragmented. Many brands are struggling to improve performance, scale up products and face competitors. Some players are moving towards services, which comprise 77% value of the total IoT value chain, for better revenue opportunities instead of sticking to hardware only. For example, u-blox acquired Thingstream in 2020 to generate more revenue and offer complete IoT solutions, from chipset to cloud. In some cases, companies are trying to build up their own supply chain ecosystem through integration. For example, Quectel entered the IoT antenna space last year. In the future, we may witness some large players offload their cellular IoT module business which is not a core business for them.

Sierra Wireless IoT module market share Counterpoint

The Semtech-Sierra Wireless deal is an important announcement for the IoT space. It can change offerings in the IoT industry. Here are some key takeaways from this deal from Counterpoint analysts:

  • Sierra Wireless is mainly focused on the cellular business, whereas Semtech is focused on the non-cellular business. The ultra-low power benefits of LoRa and higher-bandwidth capabilities of cellular networks will bring innovation to IoT use cases. They can also solve problems faced in massive IoT adoption across all segments.
  • International brands such as Sierra Wireless, Telit, Thales and u-blox were struggling to compete with Chinese module vendors such as Quectel, Fibocom and MeiG in terms of scale and bringing innovation to the field.
  • Sierra Wireless divested its auto business in 2020 to focus on the router/CPE segment but the COVID-19 pandemic, supply chain disruptions and ransomware attack hit Sierra Wireless’ efforts to regain its market share last year. Interestingly, the automotive spin-off business was acquired by a consortium led by Chinese module vendor Fibocom.
  • We also witnessed a corner-room change at Sierra Wireless to revive brand glory when Phil Brace replaced Kent Thexton as the CEO in July 2021.
  • This year, Sierra Wireless divested its Omnilink offender monitoring business to Sentinel for $37.6 million. This was not a core business for the company and it offloaded Omnilink to focus more on the services industry. Product segments can generate revenue for one time, whereas services can generate revenue on a recurring basis. That is why we have been seeing many IoT module players shifting towards IoT platforms, cloud and services.
  • According to its chip-to-cloud strategy for IoT adoption, Semtech aims to offer solutions across the IoT value chain. However, it has no good presence in the module, device and platform categories. Moreover, LoRa isn’t suitable for each IoT application. LoRa and cellular technologies may complement each other in serving segments across the IoT value chain.
  • Sierra Wireless will bring a rich experience of cellular IoT modules, cellular gateways and cloud service platform to Semtech, while Semtech will offer LoRa chips, LoRa gateways and cloud services. In the future, we may see more hybrid cellular+LoRa solutions instead of dual cellular module-based solutions. In this type of application, the cellular module can be used for data communication and LoRa can be used for device management and other applications where a low payload is required. This can change offerings in the IoT module space and help Semtech increase its market share in the cellular space too.
  • Semtech already has a good hold on smart meter, smart city, industrial, smart grid and asset-tracking applications through LoRa solutions. The addition of Sierra Wireless products will help Semtech target high-end markets such as security cameras, gateways, fleet and PC.

IoT Value Chain Counterpoint

Outlook

The combined entity is looking for a 10x growth opportunity to reach a $10-billion serviceable addressable market (SAM) by 2027. To achieve this figure, IoT platform and cloud services will play a pivotal role as these can contribute revenue on a recurring basis. At the same time, Semtech needs to be careful not to disrupt the standalone LoRa ecosystem partners and customers. We believe cellular+LoRa-based industrial applications such as security, smart campus, factory and private networks will be a big opportunity for Semtech.

Related post

Supply Constraints Halt Netgear Growth Streak in 2021

Netgear, one of the leading manufacturers of gateways, routers, and enterprise networking solutions, has reported a sharp 31.6% YoY fall in its Q4 2021 revenues to $251.2 million. For 2021, the revenue fell 6.9% YoY to $1.17 billion. This goes contrary to the tremendous growth shown by the router and gateways industry in 2021, driven by the increase in capex for fiber deployment and significant demand for 4G/5G fixed wireless services.

­Supply constraints hit revenues

  • Despite having a higher demand for premium SMB products, Netgear was not able to fulfil the orders due to factory closures following the outbreak of COVID-19’s Omicron variant.
  • The operating margins declined due to higher freight costs, as air passages were used more often to offset the delay due to the variant, and higher component costs owing to supply chain shortages.

Netgear Revenue By Segment Q1 2019 - Q4 2021

SMB segment bright spot in 2021 amid supply constraints

  • SMB segment grew 15% compared to pre-pandemic levels. There was a large demand for the brand’s premium wireless solutions.
  • Netgear is offering a new suite of cloud-based video analytics solution ProAV, which has seen great demand.
  • The overall paid subscriber base for services such as Netgear Armor and Meural grew a healthy 33% annually to reach 584,000.
  • The strategic shift in focus to premium offerings helped drive the premium consumer segment revenues by 10% YoY in 2021 but couldn’t offset the overall decline due to supply constraints.
  • APAC region grew over 4.4% YoY, while Americas and Europe saw a decline of 38.6% and 25.8% respectively. However each region saw good demand for SMB products, but it was not able to offset the loss incurred by the consumer segment.
  • Shipments in Q4 2021 were about 2.7 million units with a third of them coming from gateways/routers.
  • Wireless products remained the key revenue driver for Netgear, contributing to 58% of the total revenues in 2021. Wireless products remain the key focus segment for the company going into 2022.
  • The brand saw strong demand for ORBI Mesh systems and Nighthawk gaming and non-gaming Wi-Fi 6 routers.
  • Netgear experienced a decline in retail and service provider channels due to supply shortages.

Netgear Revenue By Region, Q1 2019 - Q4 2021

Outlook for 2022

  • Netgear expects the supply chain to remain constrained in Q1 2022 due to component shortages and factory closures. It expects normalcy in the supply chain from Q2 2022 provided there is no fresh COVID-19 outbreak.
  • Netgear will continue to take a hit on operating margins by using air transportation as a method to fulfil its pending orders. However, the brand will increase prices going forward to minimize the effect of transportation costs and increased component costs.
  • Netgear has announced a plethora of products this CES and expects its premium line-up of Nighthawk and Orbi Mesh routers to perform well in 2022. It will continue to focus more on higher-margin premium products that offer long-term stability for the company and have seen great demand in recent times. The company is betting big on Wi-Fi 6E routers and plans to ship them in big numbers this year.
  • Netgear expects to reach 750,000 more paid subscribers by the end of 2022 for its variety of online services. Since most businesses are opening offline in 2022, Netgear aims to offer cutting-edge solutions to those looking to upgrade their existing Wi-Fi 5 or below systems.
  • The brand has taken initiative to improve customer experience by overhauling its online purchase process.

Recommendations

  • The focus on increasing revenue through premium offerings should continue for better brand positioning. However, the brand should also focus on low- and mid-range products for developing markets, which have been generating significant revenue in the past.
  • Fixed wireless access (FWA) has been gaining momentum in North America for the past year and this year it is expected to grow further, entering more rural territories to bridge the digital divide. Netgear’s recent partnership with T-Mobile to offer 5G FWA products is a good step in promoting FWA. The brand should have more such partnerships to further increase its revenues through the service provider channel.

Related Posts

CES 2022: TP-Link, Netgear, Asus Drive Wi-Fi 6E Momentum

Despite several larger OEMs and Internet Service Providers pulling back from physically attending, the Consumer Electronics Show (CES) saw some interesting device launches for wireless routers by key industry leaders such as Netgear, Tp-Link, Asus and Linksys. Wi-Fi 6E is the pick of the technologies among the various OEMs worldwide and devices were launched with some new features such as rotating antennas, quad band support and blazing-fast downlink speeds.

Here are top product launches and announcements by OEMs at this year’s CES:

World’s First Rotating Antenna Router Archer AXE200 Omni by Tp-Link

TP-Link Announcement at CES 2022 Counterpoint Research

TP-Link is the first OEM to launch a Wi-Fi router with self-adjusting antennas. This Wi-Fi 6E router automatically changes the orientation of its antennas to optimize bandwidth. It also won a CES 2022 Innovation Award. The device offers a maximum speed of up to 11 Gbps that works on 6 GHz band providing superfast and reliable internet connectivity for power users. The device is aimed at users who struggle with poor network reception from standard Wi-Fi routers.

TP-Link Announcement at CES 2022 Counterpoint Research

The Archer AXE300 provides quad band support, offers speed up to 16 Gbps and can connect up to 350 devices. The router will be offered later this year and also has 10 gigabit/s ports to support fast wired internet connectivity. The quad band offers lowered network congestion with an additional 5 GHz band and a wide 6 GHz band for Wi-Fi 6E devices which offers to reduce interference and broaden coverage. The device is an ideal solution for small and medium enterprises, gamers and freelance power user who work on cloud systems, which can deliver unmatched speed and connectivity required by them.

TP-Link Announcement at CES 2022 Counterpoint Research

TP-Link has has options for larger premises with the Deco XE200, which offers 11000 Mbps of maximum speed and covers 6500 square feet of real estate with just two devices and the area coverage can be increased by opting for the three device solution. TP-Link’s proprietary AI Mesh solution promises better connection response rates by automating bandwidth switching within the mesh system.

Comparison between top devices announced by TP-Link

TP-Link provides all its routers with HomeShield powered by Avira, which acts as a security solution to protect the network and vulnerable IoT devices connected on the network from hackers. Security has been a concern among the OEMs due to several vulnerabilities found in such devices last year. The brand has integrated EasyMesh intelligent software in its routers and range extenders to enable the easy building of mesh networks using any EasyMesh-supported device.

TP-Link has announced a new brand, Aginet, which will cater to Internet Service Providers’ growing demand for better connecting devices to improve their Quality of Service (QoS) to consumers. TP-Link will launch a separate product line under this brand with a philosophy of agile and pragmatic solutions for the market. There has been a significant increase in the fiber connections worldwide in the past two years and with growing demand for xPON routers and mesh network solutions this is a practical move by the brand to help them align their products better in the market.

Netgear builds on Wi-Fi 6E Leadership

The pandemic induced high demand for better internet connections and increased dependence on Wi-Fi for working, learning and entertainment from home. Modern WI-Fi routers require more bandwidth, more number of bands, and better antennas to work in congested environments with various IoT devices and network devices vying for connectivity.

Netgear has introduced several superfast Wi-Fi devices adopting the latest Wi-Fi 6E technology in the last quarter of 2021. Building on this, Netgear announced the Nighthawk RAXE300 Triband Wi-Fi router which offers throughput speeds of up to 7.8 Gbps, eight Wi-Fi streams and can cover up to 2500 sq. ft. With pre-optimised antennas, one 2.5-Gbps port and five 1-Gbps ports to offer superfast wired connectivity as well. At $399, Netgear has priced it competitively, it remains to be seen how the competition responds. Netgear had several devices mentioned by the CES 2022 Innovations Honors’ Board including the already launched Orbi 5G Wi-Fi 6 Mesh System.

With working from home, a feature of life under the pandemic, employers, especially smaller businesses, are looking for affordable and reliable solutions for their employees that offer an experience on par with office life. Netgear’s Orbi line-up offers such reliability and security to be deployed for work from home scenarios, these devices are affordable and offer mesh networking solutions for better connectivity.

Netgear announced a Game Booster Solution for gamers using Netgear gaming routers, to enhance their user experience by offering software to find better server connections, geo filters for locations and a ping heat map to reduce lag. This is a subscription-based service aimed at gamers, which is a large market, especially as the pandemic encouraged new gamers and even people taking up gaming professionally.

ASUS drops a Quadband gaming router, the ROG Rapture GT-AXE16000

ASUS announced a quadband gaming router, ROG Rapture GT-AXE16000, which offers speeds of up to 16000 Mbps, 6 GHz band support and six 1-gigabit/s ports to offer a strong gaming experience. The device is powered by a quad-core processor from Broadcom, which improves network throughput by 18%, compared to the previous generation device for accelerated data transfers. ASUS’s own RF technology improves signal coverage by 38% compared to its previous product, and the device offers intelligent AI Mesh capabilities to connect with another Wi-Fi 6E EasyMesh enabled router.

At USD649, ASUS is assuming gamers are willing to pay a premium for the speed the product offers. However, it’s currently the cheapest quadband option available. The brand has also updated its ROG GT-AX11000 Pro with a beefier chipset to offer improved Wi-Fi 6 performance.

Linksys offers an affordable Wi-Fi 6 device: Hydra Pro 6

Linksys Announcement at CES 2022 Counterpoint Research

Linksys has unveiled its latest dual-band Wi-Fi 6 router, Hydra Pro 6. The router is launched into a competitive space with some recently launched products from Netgear, TP-Link and D-Link, however Linksys is carving its own niche by offering similar specs but at lower prices that its competitors. The Hydra Pro 6 is powered by Qualcomm’s Immersive Home 216 Platform along with the access to the 160 MHz channel, which offers true Wi-Fi 6 experience with faster speeds up to 5.4 Gbps and better connectivity with up to 30+ connected devices. The device is perfect for regular home use cases and can be a good offering for Internet service providers as well.

Linksys has also announced a cloud managed access point for large spaces such as restaurants, retail stores and small businesses, which require high concurrent device connections with dense network congestion. It offers a cloud-based management system that helps the system administrator to control, configure and monitor remotely. The solution is powered by Qualcomm’s Networking Pro Platform 1200 that claims fast throughput and good reliability. It has 4 x 4 internal antennas for improved signal coverage.

Key Takeaways

The Wi-Fi market is poised to grow significantly in 2022 as we expect strong subscriber growth in most regions of the globe. Regulators are working to ensure that the 6 GHz band available for unlicensed use with the spectrum already available in North America and Europe. As a consequence, we will see a rapid adoption of Wi-Fi 6/6E devices this year.

The major focus for OEMS this year will be to increase signal coverage and strength and offer faster Wi-Fi 6/6E devices at a range of price points. OEMs and ISPs will work together to improve the Quality of Service (QoS) and as the fiber deployment increases across the globe more demand will arise from xPON devices. Mesh Network systems will be in demand too, as a lot of ISPs are bundling it with their services and the mesh systems are a better choice for users with larger premises and more connected devices.

Smart Speaker Market to Grow at 21% CAGR During 2020-2025

Smart speakers have gained prominence in recent years due to the rapid growth of the smart home market. A smart speaker is defined as a speaker that is Wi-Fi-enabled, offers interactive functions through voice commands and acts as a control hub for a smart home. The first smart speaker was Echo, launched by Amazon in November 2014. It quickly became popular in the US. Smart speakers started to take off in China in 2018.

According to Counterpoint estimates, global smart speaker shipments are expected to grow at a CAGR of 21% over the 2020-2025 period, driven by rising consumer awareness, competitive offerings and technological advancements.

Exhibit 1: Global Smart Speaker Shipments Growth (2020-2025)

 Global Smart Speaker Shipments Growth (2020-2025)

Main Factors Driving Smart Speaker Market Growth

  • Proliferation of smart home products: Due to increased awareness and ease of use, consumers are increasingly adopting smart home devices like smart TVs, thermostats, smart lights, smart locks, security cameras and smart kitchen appliances. Smart speakers act as a single point of contact or control hub through which these smart devices can be controlled and operated remotely. For instance, Xiaomi seeks to build an AIoT ecosystem using smart speaker as a control hub to connect its other IoT products. It has over 324 million connected devices on its AIoT platform.

Exhibit 2: Mi Smart Speaker Acting as a Hub using Google Assistant

Mi Smart Speaker Acting as a Hub using Google Assistant

  • Development of AI technologies: There have been improvements in AI chipsets specifically used for smart speakers to offer enhanced battery life, audio quality and voice control. Also, the advancements in Natural Language Processing (NPL) and voice recognition technologies are making it possible to better understand what is being said and act upon it. For instance, Baidu’s expertise in search and AI gives it a major advantage in building a voice assistant with NPL and conversational capabilities. Recently, Google also announced its next-gen chatbot LaMDA (Language Model for Dialogue Application). It is a machine learning model to understand dialogues in natural language.
  • Entry of large internet/technology companies: The large internet/technology companies entering the smart speaker market are providing the biggest impetus for the growth of smart speakers. They are more advanced in terms of technological, distribution and marketing capabilities. Along with this, they have the financial power to provide subsidies, which have helped drive the adoption of smart speakers across regions.

Exhibit 3: Smart Speaker Players Arising from Various Domains

Smart Speaker Players Arising from Various Domains

  • Growth of display-based devices: The growth of display-based devices is helping maintain the growth momentum of smart speakers. Smart speaker users are increasingly switching to display-based devices due to evolving use cases such as video calls, watching online content, and social networking.

 

Exhibit 4: Various Smart Display Devices Available in Market

Various Smart Display Devices Available in Market

  • Focus on the affordability factor: All the major smart speaker players are refreshing their standard portfolio with a focus on bringing high sound quality at affordable prices. For instance, Apple launched the HomePod Mini in November 2020 to target the $99 sweet spot while discontinuing its original HomePod in Q1 2021.

We believe that smart speakers are changing consumer preferences due to which they will spend more time on their smart devices to listen to music, read news, do voice shopping as well as control their smart home devices. However, we feel that the market is still in its early stages of growth and there is huge untapped potential in various regions where local language support is limited. Over the coming period, Asia and Latin America are likely to grow faster than China market.

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