Apple Leads Top 10 Smartphone List for April 2022, Samsung Follows

London, San Diego, New Delhi, Beijing, Buenos Aires, Seoul, Hong Kong – June 22, 2022

Apple led the global best-selling smartphone list with five models, followed by Samsung and Xiaomi with four and one smartphone respectively, according to Counterpoint’s Global Monthly Handset Sales Tracker for April 2022. The top 10 models captured 21% of the total smartphone market.

The Apple models in the top 10 accounted for 89% of its total sales for the month. Owing to its slim portfolio, Apple has always had multiple models in the best-sellers list. With a broader and more diverse portfolio, Samsung’s top models made up just 22% of its total sales.

The month’s best-sellers list saw an increase in the number of 5G-enabled smartphones, rising to a new high of seven models and up from four in the same month last year. The 5G smartphones on the list represent a third of the total 5G smartphone sales. 5G capability has become a standard offering in flagships and its presence is increasing in lower price bands as well.

Counterpoint Research, Top 10 Smartphone Share for April 2022


Apple continues to do well with three of its latest iPhone 13 models capturing the top three spots. Unlike its last generation, the non-Pro iPhone 13 model has maintained a lead every month since launch and has done better than the Pro variants in terms of sales in most large markets.

The recently launched iPhone SE 2022 saw triple-digit MoM growth, entering the top 10 list. The model has done particularly well in Japan where it topped the sales chart for April and captured 18% of the nation’s smartphone market share. It is doing less well in the USA, however.

iPhone 12 captured the 4th spot with increased sales in Japan and India. It is the sole model in the list which was present in the best-sellers list in April 2021.


Samsung captured four spots in the list, and its latest flagship, the Galaxy S22 Ultra, took the fifth spot overall. The successor to the Galaxy Note series after a gap of two years has become the go-to device for existing Galaxy Note smartphone users.

Galaxy A-series devices, positioned at different price points and targeting different customers, helped Samsung capture another three spots. The newly launched Galaxy A13 looks to be replicating the success that the Galaxy A12 series had last year. Over 50% of its sales come from India and LATAM combined. It registered the highest MoM growth among the smartphones in the list.

The entry-level Galaxy A03 Core captured the eighth position and was the best-selling smartphone under $100 wholesale price. CALA contributed almost two-thirds of its sales in April.


Despite flat sales in April, the Redmi Note 11 LTE, which contributed 11% to Xiaomi’s total sales, retained a spot on the top 10 list in April. With a quarter of all Note 11 LTEs having been sold in CALA in April, the region is emerging as one of Xiaomi’s key growth drivers. The brand has been facing supply issues and its overall sales declined by around 25% compared to April 2021.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Harshit Rastogi


Karn Chauhan


Harmeet Singhwalia


Counterpoint Research


Related Posts

China Smartphone Market 2017: Top 10 Best-selling Models

The competition in China 2017, the biggest smartphone market around the globe in terms of sales volume, has become increasingly fierce with higher replacement demand. Thus, we’ve witnessed a tough year for smartphone OEMs to drive the purchasing behaviour among Chinese consumers, who, surrounded by a rich array of quality choices, may probably be the pickiest and most demanding “decision makers” in the world. Despite all the efforts made by smartphone OEMs in new product development, channel expansion and marketing promotions in 2017, Chinese smartphone market ended the year with flat YoY growth.  Bezel-less products made a big buzz in the market starting from 2H, yet many OEMs did not convert its “popularity” into real sales as originally expected. 

In such a competitive scenario, what brands/products stood out in the Chinese market, winning consumers hearts? What were their success factors in 2017?  Key summary and insights in this regard from Counterpoint’s Market Pulse service are below:

  1. OPPOR R9s topped the best-selling models chart, achieving 3% of market share. The competition was toe-to-toe among Top 5 players.
  2. Local OEMs, such as Huawei, OPPO and VIVO out-paced other players in the competition, occupying 7 slots in the Top 10 models. Apple was the only foreign brand that managed to get a position.
  3. Most of the best selling models were in the middle-tier segment. The iPhone 7 series was the only exception.
  4. Average monthly sales volume of all top 10 models crossed 1 million in 2017.


Comments on top performers:

  • OPPO R9s was the best selling model in China in 2017. Apart from OPPO’s extensive offline penetration, success of R9s could be mainly attributed to its product and pricing strategies that were in sync with the demand of the Chinese market.
  • In terms of product strategy, OPPO has realized the importance of using a smartphone to take selfies and share on social media among Chinese consumers. Therefore, they focussed on development of products with an automatic “selfie”-beautification function. The R9s concentrated on “selfie” taking with its “More clear at this moment” slogan and coupled with its ultra-thin body and diverse colours, managed to win the most Chinese consumers’ heart in 2017.
  • In terms of pricing strategy, OPPO has targeted the middle-tier market, pricing most of its models between “$200-$450”, which is the most popular price band in the Chinese market.
  • Instead of filling the market with an extensive selection of models (like Samsung), OPPO has comparatively offered a limited number of models and put more effort behind promotion of key products. Despite limitations in number of products on sale, OPPO has managed to impress the market, with 3 models occupying slots in the Top 10 board.
  • Suppliers for R9s, including Samsung display and Sony IMX also benefited from the popularity of this model.


  • Apple is the only foreign brand occupying a spot in the Top 10 board in the Chinese market, thanks to the success of its iPhone 7 series.
  • iPhone 7 series picked up in the second half of 2017 due to the implementation of price-cuts.
  • After the price cut of the iPhone 7 series , the competitiveness of the product increased. This was showcased especially in the iPhone 7 Plus with 128 GB storage, which got a 16% price cut, lowering its price to $900.
  • The iPhone 7 Plus performed better than the iPhone 7, demonstrating that currently, price may not be the only concern amongst consumers  in the Chinese market.


  • VIVO X9 occupied the 3rd  place in the Top 10 board.
  • Similar to its counterpart, the OPPO R9s, the popularity of VIVO X9 could also be attributed to the product strategy with the price reasonably positioned at middle-tier segment.
  • VIVO X9 defined itself as a selfie focused smartphone and highlighted the dual camera set up at both front and back, that would help take amazing selfies, which, as mentioned above, was essential among Chinese smartphone users.
  • In addition, VIVO X9 offered a rich selection of colours to cater to the different tastes of consumers; it also kept launching new versions of the model in the market, E.g. An NBA version with a glossy blue body, to grab the attention of consumers and thus extend the product life cycle.


  • HUAWEI being the leading smartphone brand in China didn’t shine in terms of individual models. Two models from HUAWEI entered the Top 10 board occupying the 8th and 10th position respectively.
  • Since HUAWEI offered a wide variety of models covering all price sectors, it could achieve the top spot in terms of brand sales, combining sales of all the models, yet this made it difficult for a single model to stand out, unlike in the case of OPPO R9s or the VIVO X9.
  • HONOR 8 Lite made its way into the Top 10 for its fashionable design and mirror-glass body that was popular among young consumers, while HONOR Enjoy 6X attracted the market with its dual-camera and affordable price (under the Sub $200 price band).
  • HUAWEI HONOR with its expertise in online sales has created close ties with major e-commerce platforms in China, thus able to offer attractive promotions on a frequent basis. The strength of HONOR in on-line channels is also a key factor for its success in the Top 10.


  • Having experienced a tough year in 2016, Xiaomi managed to survive in the market, and began to rebound in 2017, thanks to the organizational restructuring and improvement in supply chain management, directly monitored by Founder & CEO Leijun.
  • Redmi note 4X, designed by the leading ODM, Huaqin Telecom, occupied a spot in the Top 10 board.
  • Targeting cartoon loving teenagers, Redmi 4X offered a range of vivid colours and “invited” an extremely popular virtual idol Hatsune Miku as spokesperson. This helped it gain popularity amongst Chinese teenagers.
  • In addition, Xiaomi re-built and improved the relationship with both supply chain and distribution partners in 2017, to secure the product availability and the quality of both delivery and customer service. Gaining support from key partners was also one of the factors for Xiaomi’s rebound in 2017.


Summary of key drivers that lead to success in the Chinese market:

  1. Supply chain management:

To secure an adequate supply of products into the market is the foundation for success in the smartphone industry. It is of great importance for OEMs to improve its R&D and manufacturing capabilities, which may include cooperation with ODM partners or investment in production lines. Moving forward, with more innovative technologies coming to the market, the ability for an OEM to source and gain the supply of limited components from the value chain, will also play an important role in development of new flagship models to meet consumers’ demands.

  1. Offering of competitive prices:

The Chinese market is now saturated with smartphones making up over 90% of the annual handset shipments, however, products in the middle tier & middle-to-lower tier price bands still represent the biggest demand in the market.  Brands trying to expand in terms of sales volume should offer cost-effective products with better prices rather than fancy, innovative products with very high prices.

  1. Concentrating resources on “HOT” models:

It is estimated that sales trend to lead in the Chinese market has shifted from “excessive offering tactics” to “fewer-but-better offering tactics”. It’s smarter for OEMs to focus on building flagship models and put more effort behind “the few” to make them popular in the market.

  1. Product specifications:

From the features of the Top 10 models in 2017, looking at the winner OPPO R9s and the 3rd runner-up VIVO X9 in particular, we can see the importance of photography features that drive sales of a model and make it successful. Looking forward to 2018, bezel-less display is expected to be a new standard feature that will be included in models in the Top 10 best selling chart.


Contact us at for further questions regarding our latest in-depth research, insights or press inquiries.

Top 10 Smartphones sold Globally During Sep 2014

Apple’s iPhone 6 immediately rose to the top of the list during September despite the fact that it was only available after September 19th. The iPhone 6 narrowly beat Samsung’s Galaxy 5 with just a 17% difference in sales numbers.
Samsung’s Galaxy S5 has been the first runner up consistently for over 5 months. It was almost about to beat the year old iPhone 5S but then this month, the iPhone 6 has come storming in. It will be hard to change the downward trend of the Galaxy S5 as the price is already quite moderate compared to the price erosion curve of previous models like the Galaxy S4 and S3. Samsung’s Note III and Galaxy S4 are also int eh top 10 list. But it Apple which has the most.

Xiaomi has two models in the top 10 list, the Mi 3 and Redmi Note. The long time bestseller Redmi 1S is just outside the list as it has proved to be a hit in its newly entered markets such as India. With the Mi 4 slowly growing in volume it looks like Xiaomi has enough fuel to last till the year end of 2014.

Motorola’s Moto G has entered the top 10 list for the first time as it has been a bestseller in every major Emerging Market. It is close to the end of its life cycle. So it will be interesting to see if its successors will have similar popularity.

Just outside the top 10 is the LG G3 which has been the hero for LG helping it return to profitability in the third quarter of 2014. Huawei’s Honor 6 and P7 are also contenders as well as the Galaxy S5 mini.

Top 10 smartphone* list for Sep 2014
Rank Brand Model Category
1 Apple iPhone 6 smartphone
2 Samsung Galaxy S5 smartphone
3 Apple iPhone 5S smartphone
4 Samsung Note 3 smartphone
5 Apple iPhone 6 Plus smartphone
6 Xiaomi Mi 3 smartphone
7 Samsung Galaxy S4 smartphone
8 Xiaomi Redmi Note smartphone
9 Apple iPhone 5C smartphone
10 Motorola Moto G smartphone

(table source: Monthly Market Pulse September 2014)

* Mobile Phone sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.

For more information and/or to purchase a copy of the report please send an email to:


Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech industry.

Top 10 Smartphones in China for April 2014

Xiaomi’s Redmi was the bestselling smartphone in China during April

Xiaomi’s $130 smartphone, Redmi (Red Rice or Hongmi) topped the smartphone chart in China during May 2014, beating both Apple and Samsung at their own game. Xiaomi’s other two handsets are also in the top 10 list, the MI3 and the Redmi Note both phablets with 5 inch or larger screens.

Xiaomi has not yet entered many of the other 35 markets that Counterpoint tracks, but the Redmi was the 5th bestselling smartphone in April on a global basis. This underscores how important the Chinese market is in terms of sheer market size.

Apple’s iPhone 4s and 5s come in at second and third place in China. While the premium iPhone 5S is the global bestseller, the iPhone 4S is more popular in emerging markets like China. It also calls into question whether the iPhone 5C for was positioned correctly when launched. The iPhone 4S is Apple’s means to reach the emerging market users.

Samsung’s Note III continued strong share position shows China’s affection towards the brand and large screen devices. Samsung’s Grand 2 Duos and Galaxy S4 are also in the top 10 list making that a total of 3 devices from the Korean vendor.

Huawei’s Honor 3C is at 6th place which helped Huawei jump ahead of domestic rivals Lenovo and Coolpad. Huawei is the only other brand included in the top 10 list outside of Xiaomi, Apple and Samsung.
For the top 10 list in April only three brands dominated the chart with three devices each. They were again Xiaomi, Apple and Samsung.
Apple and Samsung are the more obvious brands but Xiaomi is still a surprise. It is a benchmark for local brands, large and small. A smaller company called Xiaolajiao launched its new “Red Pepper” smartphone and is creating quite a buzz. We expect a slew of similar products with similar brand campaigns to follow this year in China.


Top 10 China smartphone* list for April 2014
Rank Brand Model Category
1 Xiaomi Redmi smartphone
2 Apple iPhone 4S smartphone
3 Apple iPhone 5S smartphone
4 Samsung Note 3 smartphone
5 Xiaomi MI3 smartphone
6 Huawei Honor 3C smartphone
7 Xiaomi Redmi Note smartphone
8 Samsung Galaxy Grand 2 Duos smartphone
9 Samsung Galaxy S4 smartphone
10 Apple iPhone 5C smartphone

(table source: Monthly Market Pulse April 2014)

* Mobile Phone sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.

For more information and/or to purchase a copy of the report please send an email to:



Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech industry.

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