According to latest research from Counterpoint’s Market Monitor quarterly tracker program, USA smartphone market crossed 40 million units at the end of Q1 2015 compared to 33 million units shipped in Q1 2014 last year.
The USA smartphone market grew a healthy 23% annually back to the 2011 levels
The demand was stimulated by accelerated replacement rates thanks to device installment + early upgrade plans and pent up demand for the new Apple iPhone 6 series
9 out of 10 mobile phones shipped during the quarter were smartphones
More than 85% of the smartphones shipped were LTE capable
Apple was the top smartphone supplier by a wider margin with strong demand for its iPhones carried forward into first quarter coming from strong holiday season
One in three smartphones shipped in USA was an iPhone
Apple & Samsung together captured more than 60% of the total smartphone share and 70% of LTE smartphones share
Samsung smartphone share sin Q1 2015 was down 5% points compared to last year while LG almost doubled its smartphone share in USA market with greater shelf-share across all the carriers cementing its third spot in USA
LG, ZTE and TCL-Alcatel were the star performers growing faster than the market capturing share away from Samsung, Kyocera, Pantech and HTC during the quarter
ZTE was the number four smartphone brand closely followed by TCL-Alcatel as both the Chinese brands are carrier’s preferred low-cost manufacturers with strong traction in prepaid segment
In terms of in-carrier share for the brands, Apple dominated at all of the top four carriers capturing more than 40% of Verizon & AT&T’s smartphone shipments and more than a third of smartphone shipments at T-Mobile & Sprint respectively
T-Mobile (with MetroPCS) is now the second largest smartphone carrier buying more than 8 million units surpassing AT&T and Sprint platforms.
Aggressive #Uncarrier tactics by T-Mobile continues to stimulate smartphone demand buying lot of phones from the suppliers during the quarter. However, we caution there might be some inventory at the end of Q1 2015 at T-Mobile
The growth in US smartphone market is good news for the overall industry as consumers are now buying more smartphones than last year, opens up opportunities for more brands such as OnePlus, Xiaomi, Lenovo, Meizu, Asus and others to make hay when the sun shines
In coming quarters, as carriers such as T-Mobile, AT&T promote more BYOD type subscribers, could stimulate open market unlocked devices sold through e-commerce channels. Players such as OnePlus, TCL-Alcatel have already launched smartphones with decent specs at highly affordable and competitive price points through open channels and we believe players such as Xiaomi also doing the same in future would drive smartphone growth
According to our latest Monthly Market Pulse report, the launch of Samsung Galaxy S6 & S6 Edge in US in April has been decent and the sell-through has been much better than the Galaxy S5 last year which will be an important factor to drive the growth and share for Samsung in Q2 2015.
But it remains to be seen if Samsung can sustain the initial momentum in April with upcoming LG G4 launch and the new iPhone launches in Q3 later this year
Please feel free to reach out to us at email@example.com for further questions regarding our latest in-depth research, insights or press enquiries.
According to the latest research from Counterpoint Research’s Market Monitor service, for Q1 2015 (Jan-March), the overall India mobile phone market declined of 3% Y/Y and Q/Q decline of 15%. However, the smartphone segment registered an Y/Y increase of 21% though Q/Q decline of 8%. Feature phone segment also saw a sharp decline with shipment volumes down 13% Y/Y and 19% Q/Q. This is the second consecutive quarter where total mobile phone shipments in India registered a decline.
The following are the key findings from the Counterpoint Research analysis of the competitive environment in India in 1Q 2015:
The overall India mobile phone market declined by 3% Y/Y and 15% sequentially on account of seasonality and low sell-in during the quarter
India remains the third largest smartphone market in the world and during 1Q 2015 shipped almost twice as many smartphones as shipped in Japan
Smartphone shipments saw a Y/Y increase of 21% and a Q/Q decline of 8%. Smartphones contributed close to 37% of the overall shipments in 1Q 2015
Samsung led the overall mobile phone market and the smartphone segment during the quarter with market shares of 18.2% and 27.8% respectively
Samsung has used its distribution prowess to sell-in during the quarter as it executed aggressive smartphone launches during the quarter including the Tizen-based Z1
Micromax maintained the second position in both overall mobile phone market and the smartphone segment, but it registered steep decline as the overall mobile phone shipments down 28% Q/Q and the smartphone shipments down 26% Q/Q
Micromax’s new brand Yureka with the launch of its first Cyanogen powered LTE smartphone Yu started off well, but will need more models across price-bands to match the scale of Xiaomi and Motorola – both of which remained aggressive introducing new models during the quarter
Continuing its momentum from Q4 2014, Intex retained its position among the top five vendors both in overall handset and smartphone rankings, capturing slightly under 9% of the overall market during the quarter. Demand for Intex products in the sub-$100 smartphone price band remains strong
Lava excluding its sub-brand Xolo was also among the top five vendors in both overall mobile phone and the smartphone segment. The Lava IRIS series, especially the X1 smartphone, did well to put Lava marginally ahead of Lenovo-Motorola and thereby capturing the market’s 4th position.
Lenovo** raced to fifth position, primarily due to acquisition of Motorola, together capturing almost 5% of the Indian smartphone market during the quarter.
Although Xiaomi smartphone shipments declined during the quarter the vendor managed to be among the leading 4G smartphone brands during the quarter, thanks to brisk sales of Mi Note 4G and Redmi 2 4G
Meanwhile, Apple’s iPhone shipments remained strong during the quarter thanks to its strong marketing push and enticing schemes such as buybacks and more. The Cupertino-based vendor is only a few thousand units short of achieving a land mark feat of crossing 1 million unit sales in the six months of its fiscal year since Oct 2014. An achievement that it took almost twelve months to manage in its last financial year.
Microsoft Lumia shipments however were not affected by the weaker seasonality factor and grew by almost 20% thanks to a solid performance by its mid-segment Lumia portfolio – especially the Lumia 535
India joins the countries in Europe like Italy, France and others where Microsoft Lumia traction is going strongly.
There has been significant push by Indian government for “Make in India”, and it seems like almost every of the top 10 mobile phone player has expressed their intentions toward setting up a manufacturing plant in India. However, we believe the real “Make in India” developments are still a good 12-18 months away due to the lack of component suppliers’ ecosystem. Players like Samsung & Micromax which are already assembling phones in India are well positioned to take advantage of early moves to local manufacturing as compared to other players
Source: Counterpoint Research Market Monitor Q1 2015 ReportSource: Counterpoint Research Market Monitor Q1 2015 Report
** Lenovo (Includes Motorola) in Q1 2015 & Q4 2014 but not in Q1 2014
The comprehensive and in-depth Q1 2015 Market Monitor is available for subscribing clients. Please feel free to contact us at analyst [@] counterpointresearch . com for further questions regarding our in-depth latest research, insights or press enquiries.
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