Global smartphone shipments in 2023 are expected to shrink by 5% YoY to reach 1.2 billion.
However, the shipments are expected to increase by 3% YoY in Q4 2023.
The iPhone 15 Pro series’ share in the overall iPhone 15 series is projected to increase to 65% in Q4 2023.
India will become Apple’s new growth focus, but the brand’s underperformance in China will hinder its growth in 2024.
London, San Diego, Seoul, New Delhi, Beijing, Buenos Aires, Hong Kong – November 30, 2023
Global smartphone shipments in 2023 are projected to decline 5% YoY to reach 1.2 billion, the lowest level in almost a decade, according to Counterpoint Research’s Smartphone 360 Global Smartphone Shipment Forecast. However, the shipments are expected to increase by 3% YoY in Q4 2023 to reach 312 million units.
North America (NAM) and Europe’s shipments are expected to remain stagnant. But China and emerging markets such as the Middle East and Africa (MEA) and India have managed to break out from their declines and will recover to become the new drivers of growth in the smartphone market from Q4 2023 onwards.
Apple, the usual market leader in Q4 with its newly launched series, is expected to record a volume decline of 3% YoY in Q4 2023, mainly due to Huawei’s aggressive expansion in China and prolonged delay in smartphone upgrades in Japan. However, Apple will try to offset the underperformance in volume terms by growing in value terms with a better product mix. In Q4 2022, the shipment share of the iPhone 14 Pro series in the entire iPhone 14 series was 61%. In Q4 2023, however, the iPhone 15 Pro series’ portion in the iPhone 15 series is projected to increase to 65%.
Global Smartphone Market Shipments, 2013-2024F
Source: Counterpoint Research
After destocking efforts end with a relatively healthy inventory by the year-end, smartphone shipments in 2024 are projected to grow by 3% YoY. We can also expect a recovery focused on emerging markets, backed by increasing consumer confidence and improving macroeconomic conditions.
Apple will be just in line with the market growth in 2024 while facing pressures in its traditional markets. The retention of high interest rates in the US, which hit consumer spending, and intensifying competition in China’s premium smartphone market, mainly due to Huawei, are expected to hinder Apple’s growth throughout 2024.
Huawei, driven by its newly launched Mate 60 5G series and older P-series 4G devices, recorded an enormous success in Q3 2023. Assuming that Huawei can expand the production of its Kirin SoCs via partnerships, the brand is expected to continue to grow 37% YoY in 2024.
Associate Director Liz Lee said, “India, maintaining its momentum for premiumization, is expected to become Apple’s new growth focus. Apple’s India shipments are predicted to grow 23% YoY in 2024. However, due to its underperformance against Huawei in China, Apple’s global market share will unavoidably decline slightly YoY in Q4 2023 and across 2024.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
US Smartphone Shipments Market Data (Q2 2022 – Q3 2023)
Published date: August 17, 2023
A repository of quarterly data for the US smartphone market share. This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
US smartphone shipments declined YoY for the fourth straight quarter in Q3 2023 amid weak consumer demand.
Google, Samsung and TCL were among the brands recording the steepest YoY declines, while Motorola and Nokia HMD managed growth amid a challenging market environment. Motorola increased its shipment share to 11% in Q3.
Apple’s iPhone shipments declined 11% YoY, in part due to the later launch date of the iPhone 15 series compared to the iPhone 14 series. Its sales share dropped to 53% in Q3 from 55% in Q2.
Weak upgrade rates at the carriers were the main source of weak smartphone shipments, signaling that consumers are opting to hold on to their devices for longer.
The smartphone market share numbers are from:
MOBILE DEVICES MONITOR – Q3 2023 (Vendor Region Countries)
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes
• Single pivot format giving in-depth analysis of the global handset market
• Covers 140+ brands now in comparison to 95 brands earlier
• Break out of 3 key countriesin each region to give a further granular view of the regions
• 18 countries view as compared to six earlier
• Covers more than 95% of the global handset shipments
• More visuals and analysis by country and by regions
This robust quarterly report with fact-based deep analysis covering multiple dimensions will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
This data represents the US smartphone market share by quarter (from 2021-2023) by top OEMs. The US smartphone market is mainly an operator-driven market.
For detailed insights on the data, please reach out to us at info(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
Q2 2023
Published date: August 17, 2023
US Smartphone Shipments Market Share (%)
Brands
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Apple
50%
48%
50%
57%
52%
55%
Samsung
24%
30%
24%
20%
27%
23%
Lenovo#
11%
9%
6%
6%
8%
9%
Google
2%
1%
4%
5%
2%
3%
Others
13%
12%
16%
12%
11%
10%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
US Smartphone Market Share Highlights:
US smartphone shipments declined 24% YoY. Low-end smartphone sale declines were the biggest contributing factor to the downturn.
Samsung’s shares dropped to 23% as competition from other Android OEMs has increased in the prepaid segment, hurt Samsung’s performance.
Apple was one of the few OEMs that did not see a shipments drop of double digits YoY. Older iPhone 11 and iPhone 12 devices are helping the OEM attract new customers.
Google’s share rose to 3% due to the earlier launch of the Pixel 7a compared to its predecessor.
Motorola grew to 9% share capitalizing on Samsung’s weakness, launching new devices including the G Stylus, G 5G and the new Razr+ in Q2.
Q1 2023
Published date: May 16, 2023
US Smartphone Market Share (%)
Brands
Q4
2021
Q1
2022
Q2
2022
Q3
2022
Q4
2022
Q1
2023
Apple
60%
49%
45%
50%
57%
52%
Samsung
24%
27%
28%
24%
20%
27%
Lenovo#
9%
10%
9%
6%
6%
8%
TCL
2%
3%
7%
4%
3%
2%
Google
2%
2%
1%
4%
6%
2%
Others
4%
9%
10%
12%
9%
8%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Highlights:
US smartphone shipments declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand.
Apple market share increased to 52% in Q1 2023 from 49% in Q1 2022 as it began aggressively selling iPhone 11 in prepaid channels.
Samsung Galaxy S23 shipments were up double digits YoY while the Galaxy A14 5G performed exceptionally well in prepaid resulting in 27% share of shipments.
Lenovo Group (Motorola) and TCL Group saw shipments decline in Q1 but their overall shipment share grew as OEMs like Nokia HMD and white-label devices saw even steeper declines.
During Q1 2023, carriers reported very low upgrades. We expect the incumbent postpaid players to increase promotional activity during the second half of the year to combat cable MVNOs, which saw higher net additions than the Big 3 during the quarter, a first for the US smartphone market.
Q4 2022 Highlights
Published date: February 18, 2023
US Smartphone Market Share (%)
Brands
Q3
2021
Q4
2021
Q1
2022
Q2
2022
Q3
2022
Q4
2022
Others
9%
8%
13%
12%
16%
12%
Google
1%
2%
2%
1%
4%
5%
Lenovo#
9%
12%
11%
9%
6%
6%
Samsung
34%
22%
24%
30%
24%
20%
Apple
47%
56%
50%
48%
50%
57%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q3 2022 Highlights
Published date: December 23, 2022
US Smartphone Market Share (%)
Brands
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Apple
53%
47%
56%
50%
48%
50%
Samsung
26%
34%
22%
24%
30%
24%
Lenovo#
12%
9%
12%
11%
9%
6%
OnePlus
2%
3%
2%
2%
1%
1%
Others
7%
7%
8%
13%
12%
19%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q2 2022 Highlights
Published date: August 15, 2022
US Smartphone Market Share (%)
Brands
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Q1
2022
Q2
2022
Apple
55%
53%
47%
56%
50%
48%
Samsung
27%
26%
34%
22%
24%
30%
Lenovo#
5%
12%
9%
12%
11%
9%
OnePlus
1%
2%
3%
2%
2%
1%
Others
12%
7%
7%
8%
13%
12%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q1 2022 Highlights
Published date: May 15, 2022
Smartphone shipments grew 12% YoY as supply chain dynamics improved and fell 16% QoQ due to regular seasonality in Q1 2022.
Apple grew 8% YoY due to strong demand for the iPhone 13 and channel-fill for the newly launched iPhone SE 2022.
Samsung declined 7% YoY despite a successful Galaxy S-series launch and solid low-end demand for its A-series devices.
Lenovo (Motorola) grew 127% YoY as it saw sales of its G-series models increase due to tax season promotions and deals.
US Smartphone Market Share (%)
Brands
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Apple
65%
55%
53%
47%
56%
50%
Samsung
16%
27%
26%
34%
22%
24%
Lenovo#
3%
5%
12%
9%
12%
11%
OnePlus
0%
1%
2%
3%
2%
2%
Others
16%
12%
7%
7%
8%
13%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q4 2021 Highlights
Published date: February 15, 2022
Smartphone shipments grew 10% YoY and 30% QoQ in Q4 2021 as the new Apple iPhone 13 launched, filling channels with its latest premium devices for the holiday season.
In the premium segment, although Apple grew 67% QoQ due to the new launch, Samsung declined -11% QoQ as it could not replenish its S21 series fast enough which also resulted in a decline in market share, down to 22%.
Lenovo (Motorola) once again grew to 12% market share with the help of devices such as the Moto G Pure, which is the first major MediaTek device for the OEM in the US market.
US Smartphone Market Share (%)
Brands
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Apple
40%
65%
55%
53%
47%
56%
Samsung
30%
16%
27%
26%
34%
22%
Lenovo#
6%
3%
5%
12%
9%
12%
OnePlus
0%
0%
1%
2%
3%
2%
Others
24%
16%
12%
7%
7%
8%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q3 2021 Highlights
Published date: November 15, 2021
Smartphone shipments grew 1% YoY and 6% QoQ in Q3 2021 despite supply constraints during the quarter.
Apple grew 19% YoY due to a strong launch for the iPhone 13 series. As a result of the launch, Apple’s market share jumped from 40% in Q3 2020 to 47% in Q3 2021.
Samsung shipment grew over 13% YoY and 38% QoQ driven by the resumption of regular operations at its Vietnam factories and the successful launch of its new foldable series
Motorola and OnePlus were big gainers in Q3, capitalizing on LG’s exit from the market.
US Smartphone Market Share (%)
Q2
2020
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Apple
46%
40%
65%
55%
53%
47%
Samsung
25%
30%
16%
27%
26%
34%
Lenovo#
7%
6%
3%
5%
12%
9%
OnePlus
0%
0%
0%
1%
2%
3%
Others
22%
24%
16%
12%
7%
7%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q2 2021 Highlights
Published date: August 15, 2021
Smartphone shipments grew 21% YoY in Q2 2021 continuing the positive momentum from Q1. It is likely shipments and growth could have been higher in Q2, but industry wide shortages curtailed this.
Apple’s marketshare slightly lowered to 53%, although strong iPhone 12 demand remained. Overall Apple shipments grew 38% YoY. Some shortages of iPhone SE (2020) hindered prepaid growth.
Samsung’s share dropped to 26%, but it also had positive YoY growth at 26%. Shortages, especially for A-series devices somewhat stifled Samsung’s growth potential.
LG’s share drastically declined in Q2 2021, now at just 3%.
Motorola and OnePlus were big gainers in Q2, capitalizing on LG’s weakness, especially in prepaid channels.
US Smartphone Market Share (%)
Brands
2020Q1
2020Q2
2020Q3
2020Q4
2021Q1
2021Q2
Apple
46%
46%
40%
65%
55%
53%
Samsung
32%
25%
30%
16%
27%
26%
Lenovo#
4%
7%
6%
3%
6%
12%
LG
10%
12%
13%
9%
7%
3%
Others
8%
10%
11%
7%
5%
6%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q1 2021 Highlights
Published date: May 15, 2021
Smartphone shipments grew 14% YoY in Q1 2021. Total market volumes were down QoQ, in-line with seasonal trends. Strong YoY growth came from higher than usual demand for premium devices.
Apple’s market share remained high at 55% from strong iPhone 12 demand. Supply issues in Q4 2020 pushed demand into Q1. This spiked sales for iPhone 12 devices, which also benefitted from strong postpaid promotions.
Samsung grew to 28% share through Samsung’s early launch of the Galaxy S21. Samsung launched its new Galaxy S21 in early February instead of March like in previous years. A-series devices also helped boost Samsung in prepaid channels.
LG announced in early April that they would be leaving the smartphone business. We expect this share to decline drastically in Q2 2021
US Smartphone Market Share (%)
Brands
2019Q4
2020Q1
2020Q2
2020Q3
2020Q4
2021Q1
Apple
49%
46%
46%
40%
65%
55%
Samsung
20%
32%
25%
30%
16%
27%
LG
9%
10%
12%
13%
9%
7%
Lenovo#
8%
4%
7%
6%
3%
6%
Others
14%
8%
10%
11%
7%
5%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q4 2020 Highlights
Published date: February 15, 2021
The US smartphone market saw a 6% YoY decline in sales in Q4 2020 as COVID-19 continued to impact the economy.
QoQ growth was at 24% due to record high iPhone sales and a strong demand for Samsung Galaxy devices.
Apple grew 14% YoY despite a delayed iPhone 12 launch while Samsung gained 5% YoY.
Apple and Samsung were the only OEMs to see positive growth in the quarter, thanks to new launches and a strong demand for premium devices during the holiday season.
Despite the overall negative growth, there is good momentum going into 2021. Just as in Q3 2020, the market remained on the road to recovery in Q4.
US Smartphone Market Share (%)
Brands
2019Q3
2019Q4
2020Q1
2020Q2
2020Q3
2020Q4
Apple
42%
49%
46%
46%
40%
65%
Samsung
25%
20%
32%
25%
30%
16%
LG
12%
9%
10%
12%
13%
9%
Alcatel
8%
8%
4%
7%
7%
3%
Others
13%
14%
8%
10%
10%
7%
*Ranking is according to the latest quarter.
Q3 2020 Highlights
During the third quarter of 2020, US smartphone sell-in fell 6% year-over-year due to continued COVID-19 impacts and seasonal demand drop ahead of the holiday quarter.
However, in terms of quarter-on-quarter growth, the market had healthy recovery, increasing 27% QoQ.
While Apple sell-in dropped to 40% share of the market, the continued success of the iPhone 11 series and the iPhone SE 2020 helped Apple maintain its position as the market leader.
Samsung witnessed double-digit YoY growth as the A-series and the premium Galaxy Note 20 and Galaxy S20 series devices all performed well against other Android competition.
LG grew its shipment share slightly due to new launches, including the LG Velvet 5G, and strong demand for the LG K51 in both prepaid and postpaid channels.
USA Smartphone Market Share (%)
Brands
2019
Q2
2019
Q3
2019
Q4
2020
Q1
2020
Q2
2020
Q3
Apple
41%
42%
49%
46%
46%
40%
Samsung
21%
25%
20%
32%
25%
30%
LG
13%
12%
9%
10%
12%
13%
Lenovo#
8%
8%
8%
4%
7%
6%
Others
17%
13%
14%
8%
10%
11%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q2 2020 Highlights
During the second quarter of 2020, US smartphone sell-through fell 25% year-over-year.
Prepaid channels were hurt the most during the COVID-19 outbreak despite a higher percentage of stores remaining open compared to postpaid.
Postpaid channels declined 20%, a steep fall but one partly offset by an almost doubling of the percentage of devices sold online.
All OEMs were down in Q2 year-over-year. Due to lockdowns, the share of online sales grew to 31% from 14% last year.
However, because of a strong online presence, Samsung and Apple volumes fared better than the overall market aided by a higher percentage of online sales.
US Smartphone Market Share (%)
Brands
2019 Q1
2019 Q2
2019 Q3
2019 Q4
2020 Q1
2020 Q2
Apple
39%
41%
42%
49%
46%
46%
Samsung
28%
21%
25%
20%
32%
25%
LG
11%
13%
12%
9%
10%
12%
Lenovo#
8%
8%
8%
8%
4%
7%
Others
14%
17%
13%
14%
8%
10%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q1 2020 Highlights
According to Counterpoint’s latest US Channel Share Tracker, Q1 2020 saw a 21% year-over-year (YoY) decline in US smartphone sales driven by store closures and stay-at-home orders in the latter part of the quarter.
Apple only declined 13% YoY, which is far better than the other tier one OEMs. Samsung declined 23% YoY.
The A-series continued to be a sales driver for the OEM as S20 series sales were off to a weak start due to COVID-19 shutdowns taking affect right as devices hit the market.
OnePlus did see growth in the quarter, their sales grew YoY from a small base. OnePlus continues to make inroads into US carrier markets, especially through their competitively priced 5G smartphone offerings.
US Smartphone Market Share (%)
Brands
2019 Q1
2019 Q2
2019 Q3
2019 Q4
2020 Q1
Apple
39%
41%
42%
49%
46%
Samsung
28%
21%
25%
20%
32%
LG
11%
13%
12%
9%
10%
Lenovo#
8%
8%
8%
8%
4%
Others
14%
17%
13%
14%
8%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q4 2019 Highlights
The US smartphone market declined 1% YoY due to weak upgrades and increase in the average holding periods, especially in the premium segment. Flagship sales have remained sluggish especially for Samsung and LG which faced tough competition from Apple.
Apple increased 7% YoY with the help of the new iPhone 11 series. The iPhone 11 was the best selling device for Apple during the quarter.
Samsung declined 8% YoY despite recent success of A series. There has been 5G sales, but not enough for OEM to stem the decline in sales year over year.
LG declined 24% YoY as flagship sales faltered. The LG V50 was one of the first 5G devices on the market, but is now facing a tough competition from Samsung Note 10 5G.
Among the “Others” OnePlus grew 182% YoY from a small base. The OEM has two 5G capable devices in carrier channels currently which has helped it grow.
US Smartphone Market Share (%)
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4
Apple
47%
39%
41%
42%
49%
Samsung
22%
28%
21%
25%
20%
LG
12%
11%
13%
12%
9%
Lenovo#
6%
8%
8%
8%
8%
Others
13%
14%
17%
13%
14%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q3 2019 Highlights
Smartphone volumes fell 2% YoY, from continued weakness of high-end premium Android devices. Mid-tier devices increased in sales but could not offset the premium decline.
Apple increased YoY with the help of the new iPhone 11 series. The iPhone 11 quickly became the flagship device of choice for budget conscious Apple fans. Apple continues to make headways with its services expansion, launching Apple TV+.
Samsung declines another quarter. The S10 series continues to see weakness in the premium line-up. The Note 10 shows promise and the Note 10 Plus 5G could become a strong 5G seller as carriers are experimenting with different monthly pricing configurations and financing options.
Among the “Others” Google Pixel grew 139% YoY as the Pixel 3a and 3a XL are overtaking sales of the Pixel 3. Google will look to the Pixel 4 in Q4 to help boost its premium device sales however early market response for the device seems lackluster.
US Smartphone Market Share (%)
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
Apple
39%
47%
39%
41%
42%
Samsung
25%
22%
28%
21%
25%
LG
17%
12%
11%
13%
12%
Lenovo#
8%
6%
8%
8%
8%
Others
11%
13%
14%
17%
13%
*Ranking is according to latest quarter.
#Lenovo includes Motorola.
Q2 2019 Highlights
US sell through declined 1.5% year-over-year. The US premium market softened with holding periods continuing to increase.
We are seeing a shift away from premium devices as Apple showed a YoY increase through the continued success of the XR as its top seller.
Samsung declined as Galaxy S10 sales began to waver in Q2. Samsung had a solid launch of the Galaxy S10 series but is now seeing signs of weakness.
Most Apple and Samsung flagships now come with 6” displays and prepaid devices like the LG Stylo 4 and Motorola G7 series help boost mid and low-end sales.
US Smartphone Market Share (%)
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
Apple
40%
39%
47%
39%
41%
Samsung
25%
25%
22%
28%
21%
LG
16%
17%
12%
11%
13%
Lenovo#
5%
8%
6%
8%
8%
Other
14%
11%
13%
14%
17%
*Ranking is according to latest quarter.
#Lenovo includes Motorola.
Q1 2019 Highlights
The US smartphone market is a concentrated market with top 3 brands – Apple, Samsung and LG controlling 78% of the total shipments during the quarter. The market is saturating and replacement cycles are lengthening.
All the top three brands declined – Apple, Samsung, and LG. Motorola and Google were some of the notable gainers.
Apple is holding its market share (39%) in a declining US market, but volume mix is shifting to older devices.
US Smartphone Market Share (%)
2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
Apple
37%
40%
39%
47%
39%
Samsung
26%
25%
25%
22%
28%
LG
14%
16%
17%
12%
11%
Motorola
4%
5%
8%
6%
8%
Other
19%
14%
11%
13%
14%
*Ranking is according to latest quarter.
Q4 2018 Highlights
The US market sold-through 10% fewer smartphones in the fourth quarter of 2018 than the same quarter in 2017.
Apple: Early adopters hit the stores in September and October to purchase the XS Max and XS. In November and December, the largest volumes moved to the XR.
Verizon was the largest channel for Apple in 4Q18.
The only gainers during 4Q18 were Alcatel, Motorola, and Samsung. Alcatel and Motorola grew from small bases.
Samsung was able to gain on the longevity of the Galaxy S9 and S9 Plus and a particularly strong November for the Note 9. J7 and J3 variants are strong within many prepaid channels.
US Smartphone Market Share (%)
2017Q4
2018Q1
2018Q2
2018Q3
2018Q4
Apple
44%
37%
40%
39%
47%
Samsung
19%
26%
25%
25%
22%
LG
14%
14%
16%
17%
12%
Motorola
5%
4%
5%
8%
6%
Other
18%
19%
14%
11%
13%
*Ranking is according to latest quarter.
Q3 2018 Highlights
The USA smartphone market showed an annual decline of 7%.
Apple is still leading the US Smartphone market with a 39% share in Q3 2018.
Motorola showed a YoY growth of 54% in Q3 2018.
Top four brands contributed to about 90% of the total market share.
US Smartphone Market Share (%)
2017Q3
2017Q4
2018Q1
2018Q2
2018Q3
Apple
33%
44%
37%
40%
39%
Samsung
23%
19%
26%
25%
25%
LG
18%
14%
14%
16%
17%
Motorola
5%
5%
4%
5%
8%
Others
21%
18%
19%
14%
11%
*Ranking is according to latest quarter.
Q2 2018 Highlights
The US smartphone market declined 22% annually in Q2 2018.
The decline in the smartphone market was majorly due to ZTE and Samsung. ZTE was affected due to sanctions imposed by the US government.
Even though device sales were down by double digits, US wireless performances were solid in Q2 2018.
US Smartphone Market Share (%)
2017Q2
2017Q3
2017Q4
2018Q1
2018Q2
Apple
28%
33%
44%
37%
40%
Samsung
31%
23%
19%
26%
25%
LG
15%
18%
14%
14%
16%
Motorola
2%
5%
5%
4%
5%
Others
24%
21%
18%
19%
14%
*Ranking is according to latest quarter.
Q1 2018 Highlights
The US smartphone market declined by 1% in Q1 2018 compared to Q1 2017
Apple continued to dominate the smartphone market with 38% share and grew annually because the iPhone X performed well in the market
LG declined annually due to a shift in its flagship smartphone launch strategy
Apple iPhone Sell-in vs Sell-through and ASP Q1 2017 to Q3 2023
Excel File
Published Date: November 2023
Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.
64% of high-end smartphone users in China are willing to purchase a foldable smartphone for their next purchase.
Trying new form factor (22%) and owning a bigger screen (21%) are key reasons driving preference for foldable design.
89% of potential foldable buyers prefer book-type foldable design for its wide and large display and multi-tasking feature.
Reputation and the latest technology are the key factors during brand selection.
The durability of foldables is the top area of concern among people.
Beijing, New Delhi, London, Jakarta, Boston, Toronto, Taipei, Seoul – November 23, 2023
A recent consumer survey conducted by Counterpoint Research spotlights a strong interest in foldable smartphones among Chinese consumers. As many as 64% of smartphone users in the $400 and above price bracket in China are considering foldables for their next purchase, with 20% already committed to the idea and an additional 44% weighing it as an option.
Android users’ interest in foldable smartphones is higher at 71%, while it is 58% for iOS users. This interest in foldables is particularly pronounced among current foldable phone users in the survey, who are eager to continue their experience with the emerging technology.
Though the big screen size of foldables attracts smartphone users, this enthusiasm is tempered by concerns over durability, prominence of the crease and the bulkiness of the device when the screen is folded, which are seen as the main barriers to widespread adoption.
Senior Analyst Arushi Chawla said, “With the smartphone market maturing and hence becoming tough to compete on the software side of things, people are looking forward to the foldable category as a stand-out factor. Multiple brands coming up with newer foldable generations are also building confidence among consumers. As a result, a significant proportion of the respondents aspire to purchase foldable smartphones in the near future. However, now consumers have also become better informed due to their rising dependence on smartphones and, therefore, hold certain concerns about the foldable technology.”
Durability of foldables is the top area (23%) the respondents want the products to improve. Comments on Chinese social media highlight complaints about the high cost of repairing foldables and disappointment over the robustness of product designs. Therefore, reputation in terms of quality and after-sales service becomes the top factor in brand selection.
Research Analyst Archie Zhang said, “Chinese OEMs are leading innovations in the foldable sector, striving to create devices that are both slimmer and lighter and appeal to consumers accustomed to the standard premium phones. This evolution is supported by significant investments in research and development, focusing on the mechanics of foldable hinges and the materials used, which are key to decreasing the body size and weight and increasing robustness.”
The survey also explores consumer expectations from book-type foldables. About 70% think foldables’ weight should be similar to or lighter than the smartphones they are using. Regarding thickness, most respondents think book-type foldables should not exceed 10 mm-12 mm when folded. Also, most users are willing to pay a price in the RMB 7,000-RMB 8,000(about $947-$1113) range for this foldable device type.
The Chinese foldable smartphone market has shown exponential growth this year, registering a 106% YoY increase in Q3. HONOR’s Magic V2 was the best-selling model in this quarter. From Q1 to Q3, the segment grew 90% with Huawei taking the biggest sales share.
HONOR and other Chinese OEMs have stepped up foldable shipments while aiming for faster growth in the premium segment globally. This will make the global foldable market more competitive.
Senior Research Analyst Mengmeng Zhang said, “The Chinese foldable smartphone market is poised for double-digit growth in 2023, even against an anticipated overall market contraction of less than 5% YoY. With OEMs enhancing the durability, design and affordability of foldables, these devices are set to captivate a broader consumer base. Besides, unique software capabilities like advanced multi-tasking and seamless inner-outer screen integration are expected to further boost the appeal of foldable smartphones.”
(This Counterpoint Research survey was sponsored by HONOR to understand the preference towards foldable smartphones among users in the $400 and above price band in China. The survey, having a sample size of more than 1,000 respondents, was conducted online in both English and Mandarin languages. We expect the survey results to have a statistical precision of +/- 4%.)
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Counterpoint Research conducted a survey targeting high-end smartphone users in China to explore their ownership, opinions, and preferences regarding foldable smartphone form factors. The study sheds light on users’ receptiveness to foldable smartphones, their inclinations toward various foldable designs, and the primary concerns within this segment. Additionally, the research delves into future preferences for foldable smartphone purchases.
The survey, sponsored by HONOR, utilized an online quantitative questionnaire to collect responses from individuals owning smartphones valued at $400 and above. The sample included 1,043 individuals, representing a diverse group categorized by age, education, gender, and occupation. Data collection took place in October 2023.
The global smartphone OS landscape is dominated by Android and iOS, with a small presence of HarmonyOS. Android is the clear leader with a market share of 81% in Q3 2023. iOS has a market share of 16%. Showing promising growth, Huawei’s HarmonyOS has captured a 3% share.
Android is popular among smartphone brands due to its deep-rooted experience in software and its open-platform nature. This helps brands produce custom operating systems to meet the specific requirements and preferences of their target consumers. Android does not face any strong competition in the ecosystem outside of iOS.
iOS is strong in developed markets and has begun to gain momentum in emerging markets. Consumers in emerging markets are becoming more mature and willing to spend more to buy phones like iPhones, which have strong brand value.
HarmonyOS almost doubled its smartphone sales volume in Q3 2023 compared to Q3 2022. HarmonyOS is steadily increasing its market share due to the loyal user base of Huawei phones in China. Almost all of its sales are in China. HarmonyOS’ further success is uncertain as its acceptance by non-China consumers and other brands is challenging due to the lack of Google Mobile Services (GMS).
Counterpoint Analysts on the Judging Panel of the GLOMO Awards 2024
We are thrilled to announce that our esteemed analysts have been chosen to be an integral part of the judging panel for the prestigious GLOMO Awards in 2024. This recognition is a testament to our commitment to excellence and expertise in the ever-evolving landscape of market research.
Unveiling the GLOMO Awards:
The Global Mobile (GLOMO) Awards are the industry’s most prestigious accolade, judged by the sector’s most prominent subject matter experts.
To be selected in the shortlist for a #GLOMOAwardmeans recognition as a serious player – one to be watched closely in the tech sector. And to then win a GLOMO Award, means achieving the highest merit by your peers across the entire digital industry.
As we celebrate the 29th edition of the awards, the connectivity industry sits on the cusp of a new digital era. The awards will recognise the brands, both established and new, who are leading the way into this hyper-connected, hyper-real, hyper-intelligent world. Don’t miss out.
Our analysts, the driving force behind our market research prowess, bring a wealth of experience and expertise to the GLOMO Awards judging panel. With a keen understanding of industry dynamics, market trends, and technological advancements, they are poised to recognize and honor the most groundbreaking contributions to the mobile ecosystem.
Best Mobile Innovation for Digital Life Award
Peter Richardson
Research Vice President
With 27 years in the mobile industry, Peter, formerly Global Head of Market and Competitive Intelligence at Nokia, holds expertise in market analysis and corporate development. Previously, he served as an equity analyst at SoundView Technology Group and VP/Chief Analyst of mobile and wireless research at Gartner, with early experience at NEC and Panasonic.
Read more about the award
2021 Winner | VisualCamp for SeeSo, AI based eye tracking SDK
2022 Winner | Safaricom for M-PESA App
2023 Winner | Metro Pacific Health Tech for mWell
About This Category
Mobile innovation to enhance connected living continuously unlocks new experiences every day; experiences that make life more efficient, enjoyable, informative, safer and smarter.
This award showcases the very best and most compelling services that allow people to do more through their mobile device and in better ways than ever before. Whether that is to communicate, organize, socialise, find information, enjoy and share media or make purchases on mobile devices anywhere and at any time.
The Best Mobile Service for Connected Living Award is open to entry for all players in the mobile eco-system involved in developing and delivering services in the key lifestyle segments. Such as health and wellbeing, smart homes, commerce and shopping, social networking, education and learning, fashion, sports, publishing, media, games and entertainment, automotive, transport and travel and leisure, utilities and indeed any other areas where being connected enables a smarter, stress free and enjoyable way of life.
Neil is a seasoned Industry Analyst with 18 years’ expertise, notably in telecom. He’s worked at Counterpoint, Strategy Analytics and Philips Electronics, contributing to diverse roles. An IEEE Certified Wireless Professional, Neil earned a Master’s in Telecommunications & Business from the University of Maryland, USA.
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2021 Winner | Rakuten Mobile for 5G OpenRAN on Kubernetes
2022 Winner | Samsung Networks for fully virtualized 5G RAN solution
2023 Winner | Huawei for FDD Beamforming Radio System, Double Spectrum & Energy Efficiency
About This Category
The Best Mobile Technology Breakthrough Award highlights the contribution that Mobile Operators, manufacturers and suppliers make to increase mobile usage, expand the user experience and help expand business opportunities.
It is designed to capture breakthrough technology enhancement in the entire mobile ecosystem. This very wide ranging space includes components, microprocessors, memory, chips sets, screens, audio, batteries, operating systems and APIs, to name but a few and also looks at design innovation and form-factors. It recognises the tremendous diversity of the mobile eco-system as it continues to innovate and add new dimensions to the customer experience.
This award is open to all players in the mobile eco-system and all participating organisations that are developing a wide range of advanced mobile solutions.
With 25+ years in technology research, business development, and competitive intelligence, Jeff joins Counterpoint Research with a background at Microsoft, Nokia, Roth Capital Partners, and Gartner. A member of telecom industry organizations, he’s a frequent speaker at major events and a 4x NCAA all-American in tennis, completing the Hawaii Ironman World Championships 12 times.
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2023 Winner | SK Telecom for Location Intelligent Solution ‘LITMUS’
About This Category
This award aims to identify a city authority, local government, metropolitan or municipality which is using mobile, digital and/or 5G innovation to address specific urban challenges such as; citizen services, environmental protection, emergency services, security, digital government services, transportation, energy and utilities and/or other services to improve the quality of life for citizens and visitors in a tangible, sustainable way.
The Best Mobile Innovation for Cities Award is open to entry for all players in the mobile eco-system involved in developing and delivering services in the key societal segments and citizen services.
We very much welcome joint entries, particularly partnerships with local or regional government authorities, metropolitans and municipalities. Such as health and wellbeing, smart homes, commerce and shopping, education and learning, leisure and entertainment, smart mobility and travel, utilities, transportation and logistics, emergency services, environmental protection, security and monitoring, citizen services, digital government and indeed any other areas where being connected enables a smarter, more effective and enjoyable way of life.
Entries can either address specific city challenges in a singular approach, or demonstrate a combination of applications, products or services.
With 14 years of experience, Tarun focuses on the evolving mobile device ecosystem, specializing in Emerging Markets. As a Telecom Analyst, he’s quoted extensively in leading media. Holding a Post Graduate Diploma in Management from Amity and a Physical Sciences degree from Jammu University, he navigates clients through changing technological trends.
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Best Mobile Innovation for Connected Economy Award
2021 Winner | China Southern Power Grid 5G+Smart Grid
2022 Winner | Tianjin Port, Huawei and China Mobile for Port Renaissance, Intelligent Twin empowers a Smart, Green Tianjin Port
2023 Winner | Guangzhou Metro, China Mobile and ZTE for 5G-empowered Smart Metro in Guangzhou
About This Category
Mobile is changing the way people live and work in corporations, factories, logistics, hospitality, business, leisure and travel.
This award seeks to identify mobile-based innovation in work based environments, from remote working, service innovation, building management, logistics, security, data management, CRM, building loyalty, smart factories and enhancing productivity and much more in digitizing the workplace.
We want to hear from companies who are developing the landscape of mobile technology to deliver robust mobile strategies, intelligent mobile apps and best utilizing this within the business environment, with scalable and secure integration capabilities.
This award is open to all organisations that provide mobile products, devices, services, solutions and applications
Gareth has been a technology analyst for over 20 years and has compiled research reports and market share/forecast studies on a range of topics, including wireless technologies, AI & computing, automotive, smartphone hardware, sensors and semiconductors, digital broadcasting and satellite communications.
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About This Category
Satellite has always been an important part of global communications and is increasingly integrated with current mobile offerings and services with different uses around the globe.
This award is designed to capture important and innovative use of satellite technology within the mobile ecosystem. This includes a broad set of markets notably consumer, enterprise, and industrial across a variety of sectors. It also includes services offered as a horizontal component technology within the ecosystem for use by other players in developing applications and services for end-users.
The category is open to all players in the mobile eco-system who have developed and launched a solution that involves working with non-terrestrial technology as an integral part of a mobile service.
Best Mobile Innovation for Connected Health and Wellbeing Judge
Mohit Agrawal
Associate Research Director
Mohit, overseeing Digital Transformation and IoT at Counterpoint Research, brings two decades of experience from Accenture, Airtel, Nokia, and Microsoft. Before Counterpoint, he co-founded a startup in competitive intelligence, utilizing big data and AI.
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2021 Winner | Fjord (Design and Innovation from Accenture Interactive) and The Scott-Morgan Foundation for Verbal Spontaneity – Personality Retention
2022 Winner | China Unicom, Health Commission of Hainan Province and Huawei for 5G Smart Healthcare Lights up Hainan Healthy Island
2023 Winner | Xuanwu Hospital of Capital Medical University, China Unicom, CITC, and Huawei for 5G Mobile Stroke Unit - Maintaining Brain Health
About This Category
The Best Mobile Innovation for Connected Health and Wellbeing Award recognises the broad range of innovation and advances in the growth and development of mobile connectivity to support the healthcare and wellness eco-system.
This includes all aspects of mobile medical healthcare products, services, solutions and applications that are emerging today, from de-centralised access to health services and remote diagnosis solutions, chronic disease management and healthcare monitoring to treatment compliance health coaching as well as everyday lifestyle apps for well-being and fitness.
The award highlights how, through mobile (or cellular) technology, one of the biggest challenges is being addressed today, that of how to make high-quality healthcare affordable and accessible to all.
This award is open to all organisations that provide mobile products, devices, services, solutions and applications.
Jan, Counterpoint Research’s Associate Director in London, spearheads European research with 13+ years in the TMT sector. Formerly with GSMA Intelligence, he managed key research and led a team. Jan held strategic roles at Vodafone and Qualcomm, launching his career at TNS (now Kantar).
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2021 Winner | KT for AirMap Platform
2022 Winner | China Mobile and Huawei for Green 5G Project
2023 Winner | The Wiliot IoT Platform for Supply Chain Sustainability
About This Category
The Climate Action Award is for mobile industry and broader mobile eco-system organisations that are focused on significant and innovative environmentally friendly policies, services, products, solutions and programmes or initiatives that tangibly reduce or offset carbon dioxide (or greenhouse gas) emissions.
This award recognises the role of mobile in the development of low carbon economies, industries and lifestyles through improved energy efficiency, carbon offset programmes, alternative energy sources, recycling, conservation, travel, manufacturing and logistics cost reduction and eco-friendly consumption.
This award is open to all organisations that provide mobile products, devices, services, solutions and applications
Best Smartphone & Breakthrough Device Innovation Judge
Tina Lu
Senior Research Analyst
With over 14 years in the tech industry and 9+ years at Nokia in various roles and regions, Tina is an experienced consultant. She also has marketing experience with Bestfoods-Unilever and BGH. Tina holds an MBA from Thunderbird School of Global Management.
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Best Smartphone Award
2022 Winner | Apple iPhone 13 Pro Max
2023 Winner | Apple iPhone 14 Pro
About This Category
The Best Smartphone award combines outstanding performance, innovation and leadership as determined through assessment of smartphones on the market during the period January 2023to December 2023, by world leading independent analysts, journalists and influencers.
Breakthrough Device Innovation Award
2021 Winner | ARM for mobile device processor development
2022 Winner | Oppo for its Hinge & Display Integration on the FIND N
2023 Winner | Apple - Emergency SOS via Satellite
About This Category
For core hardware and software innovation within smartphone devices themselves. From chips and processors to cameras, screens and other innovative technologies that advance the user experience and enhance smartphone capabilities, available in the market during the period January 2023 to December 2023, as determined by world leading independent analysts, journalists and influencers.
Best Mobile Innovation for Enhancing The Lives of Children and Young People Award
Ritesh Bendre
Global Content Manager
With a decade of experience, Ritesh joined Counterpoint from BGR India as the former Head of Features. A Mumbai University science graduate in Physics, Ritesh transitioned to tech journalism, covering news, product launches, and consumer tech reviews.
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About This Category
Mobile innovation and connectivity have the potential to enhance the lives and digital experiences of children and young people in many different ways; providing experiences that make life more enjoyable, informative, healthy, safer and smarter, and encourage global and social mobility; allowing children and young people to forge communities with like-minded individuals and harness connectivity to raise their voices on issues of importance and improve the world around them.
This award recognises the critical role mobile can play as a tool for improving aspects of children and young people's lives. It is specifically for mobile services, initiatives, applications, solutions or products that have been put in place, developed or deployed to enhance the lives of children and younger people - either individually or as a community - for example with regard to safety, education and information, health, learning new skills and finding employment, or becoming active and influential contributors to society.
This award is open to all organisations that provide mobile-based products, devices, services, solutions and applications.
With over 10 years in market research and business intelligence, Anshika has led projects in BFSI and Telecom. She holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Delhi University.
Read more about the award
2021 Winner | VisualCamp for SeeSo, AI based eye tracking SDK
2022 Winner | Safaricom for M-PESA App
2023 Winner | Metro Pacific Health Tech for mWell
About This Category
Mobile innovation to enhance connected living continuously unlocks new experiences every day; experiences that make life more efficient, enjoyable, informative, safer and smarter.
This award showcases the very best and most compelling services that allow people to do more through their mobile device and in better ways than ever before. Whether that is to communicate, organize, socialise, find information, enjoy and share media or make purchases on mobile devices anywhere and at any time.
The Best Mobile Service for Connected Living Award is open to entry for all players in the mobile eco-system involved in developing and delivering services in the key lifestyle segments. Such as health and wellbeing, smart homes, commerce and shopping, social networking, education and learning, fashion, sports, publishing, media, games and entertainment, automotive, transport and travel and leisure, utilities and indeed any other areas where being connected enables a smarter, stress free and enjoyable way of life.
Akshara specializes in Global Cloud & Server Markets with 5+ years of experience across Semiconductor, Aviation & FMCG. She holds an MBA from MDI Gurgaon, a Business Master’s from ESCP Paris, and a Bachelor’s in Electrical Engineering from Panjab University.
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About This Category
Generative AI has started to make a large impact on the world, enabling a rich variety of advanced natural language functions to be used to provide productivity gains for businesses, as well as services for consumers. Generative AI also includes models that can create and enhance audio, images and video.
This prize will highlight the potential for using generative AI for positive improvements in the mobile sector. The list of possible applications of generative AI is potentially very broad and encompasses consumer offerings right through to services deeply embedded within enterprise systems. The focus is on making good use of the newer style of large AI models as a feature of live service deployments to bring key benefits, either to players in the supply chain or to end customers.
The category is open to applicants from across the entire technology ecosystem who have worked to integrate generative AI for use in improving mobile services.
Best Mobile Operator Service for Connected Consumers Award
Soumen Mandal
Senior Research Analyst
Soumen specializes in IoT, Automotive, and Telecom ecosystems, focusing on applications, electric vehicles, semiconductors, and emerging technologies. With experience in Indian power and energy, he holds an Electrical Engineering degree and an MBA in Marketing & Finance.
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2021 Winner | Telenor Digital for ‘Millom - Engage with customers where they spend time’
2022 Winner | Veon Group for MobileID
2023 Winner | VEON: DO1440
About This Category
This prominent award seeks to recognise the best operator service or solution for delivering seamless access to mobile users. It highlights the critical importance of network delivered solutions and services which are rich and sophisticated, developed to offer outstanding services to the end user.
The entry may be delivered on new platforms or existing platforms in the network but must be network centric. Hosted platforms and services are eligible in this category as long as the elements form part of an extended mobile ‘network’.
This award is open to all organisations that provide mobile products, devices, services, solutions and applications
Ankit Malhotra is a Senior Analyst based out of Gurgaon. His speciality lies in Smartphones and related technologies but is always looking to expand his horizon. Before joining Counterpoint, he worked as a Product Manager for Vivo.
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2023 Winner | SK Telecom for Location Intelligent Solution ‘LITMUS’
About This Category
This award aims to identify a city authority, local government, metropolitan or municipality which is using mobile, digital and/or 5G innovation to address specific urban challenges such as; citizen services, environmental protection, emergency services, security, digital government services, transportation, energy and utilities and/or other services to improve the quality of life for citizens and visitors in a tangible, sustainable way.
The Best Mobile Innovation for Cities Award is open to entry for all players in the mobile eco-system involved in developing and delivering services in the key societal segments and citizen services.
We very much welcome joint entries, particularly partnerships with local or regional government authorities, metropolitans and municipalities. Such as health and wellbeing, smart homes, commerce and shopping, education and learning, leisure and entertainment, smart mobility and travel, utilities, transportation and logistics, emergency services, environmental protection, security and monitoring, citizen services, digital government and indeed any other areas where being connected enables a smarter, more effective and enjoyable way of life.
Entries can either address specific city challenges in a singular approach, or demonstrate a combination of applications, products or services.
Best Mobile Innovation for Cities & Best Mobile Innovation for Connected Economy Award
Varun Gupta
Research Analyst
Varun focuses on Consumer IoT, Emerging Devices, and IP Licensing. With 2 years at Dyson in Consumer Electronics, he tracks emerging technologies, robotics, automobiles, and smartphones. Based in Faridabad, Varun holds a Bachelor’s in Mechanical Engineering from Delhi College of Engineering.
Read more about the awards
Best Mobile Innovation for Cities Award
2023 Winner | SK Telecom for Location Intelligent Solution ‘LITMUS’
About This Category
This award aims to identify a city authority, local government, metropolitan or municipality which is using mobile, digital and/or 5G innovation to address specific urban challenges such as; citizen services, environmental protection, emergency services, security, digital government services, transportation, energy and utilities and/or other services to improve the quality of life for citizens and visitors in a tangible, sustainable way.
The Best Mobile Innovation for Cities Award is open to entry for all players in the mobile eco-system involved in developing and delivering services in the key societal segments and citizen services.
We very much welcome joint entries, particularly partnerships with local or regional government authorities, metropolitans and municipalities. Such as health and wellbeing, smart homes, commerce and shopping, education and learning, leisure and entertainment, smart mobility and travel, utilities, transportation and logistics, emergency services, environmental protection, security and monitoring, citizen services, digital government and indeed any other areas where being connected enables a smarter, more effective and enjoyable way of life.
Entries can either address specific city challenges in a singular approach, or demonstrate a combination of applications, products or services.
Best Mobile Innovation for Connected Economy Award
2021 Winner | China Southern Power Grid 5G+Smart Grid
2022 Winner | Tianjin Port, Huawei and China Mobile for Port Renaissance, Intelligent Twin empowers a Smart, Green Tianjin Port
2023 Winner | Guangzhou Metro, China Mobile and ZTE for 5G-empowered Smart Metro in Guangzhou
About This Category
Mobile is changing the way people live and work in corporations, factories, logistics, hospitality, business, leisure and travel.
This award seeks to identify mobile-based innovation in work based environments, from remote working, service innovation, building management, logistics, security, data management, CRM, building loyalty, smart factories and enhancing productivity and much more in digitizing the workplace.
We want to hear from companies who are developing the landscape of mobile technology to deliver robust mobile strategies, intelligent mobile apps and best utilizing this within the business environment, with scalable and secure integration capabilities.
This award is open to all organisations that provide mobile products, devices, services, solutions and applications
Best Mobile Innovation for Cities Award
Hanumant Pawar
Research Analyst
Hanumant Pawar, in Counterpoint’s IoT and Automotive research, focuses on the cellular IoT module market and applications like point of sale devices and smart meters. He holds a bachelor’s degree in mechanical engineering from Pune University.
Read more about the award
2023 Winner | SK Telecom for Location Intelligent Solution ‘LITMUS’
About This Category
This award aims to identify a city authority, local government, metropolitan or municipality which is using mobile, digital and/or 5G innovation to address specific urban challenges such as; citizen services, environmental protection, emergency services, security, digital government services, transportation, energy and utilities and/or other services to improve the quality of life for citizens and visitors in a tangible, sustainable way.
The Best Mobile Innovation for Cities Award is open to entry for all players in the mobile eco-system involved in developing and delivering services in the key societal segments and citizen services.
We very much welcome joint entries, particularly partnerships with local or regional government authorities, metropolitans and municipalities. Such as health and wellbeing, smart homes, commerce and shopping, education and learning, leisure and entertainment, smart mobility and travel, utilities, transportation and logistics, emergency services, environmental protection, security and monitoring, citizen services, digital government and indeed any other areas where being connected enables a smarter, more effective and enjoyable way of life.
Entries can either address specific city challenges in a singular approach, or demonstrate a combination of applications, products or services.
Best Mobile Innovation supporting Emergency or Humanitarian Situations Award
Shubham Nimkar
Research Associate
Shubham Nimkar closely tracks the Indian Smartphone market. With a background in social media marketing and degrees in Electronics & Telecommunication and MBA Marketing from BIMTECH, Greater Noida, he operates from Navi Mumbai.
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2021 Winner | IrisGuard UK Ltd for Covid-safe mobile iris payments enable access to aid for millions
2022 Winner | Hormuud Telecoms for The WAAFI APP
2023 Winner | lifecell for Project Operator's Work Under Fire
About This Category
Mobile connectivity can provide a lifeline in major humanitarian disasters, pandemic response and recovery, and complex emergency situations, providing access to critical information and communication, when supported by the network.
This award recognises its critical role as a critical tool in times of disaster. It is specifically for mobile services, initiatives, applications, solutions or products that have been in place, developed or deployed to provide emergency support to communities affected by natural disasters such as earthquakes, famine, tornadoes, floods etc. or other humanitarian emergencies, such as refugee crises, conflict, terrorist events or epidemics, in terms of speed and scale of support or through innovation that provides new ways to save and enhance lives.
This award is open to all organisations that provide mobile-based products, devices, services, solutions and applications.
Europe’s smartphone shipments declined 11% YoY in Q3 2023.
Samsung touched its lowest Q3 shipments since 2011.
Apple captured a higher market share despite its lowest Q3 shipments since 2014.
HONOR was back in the top five after three years with strong growth in Western Europe.
London, New Delhi, Jakarta, Boston, Toronto, Beijing, Taipei, Seoul – November 20, 2023
Europe’s smartphone shipments declined 11% YoY in Q3 2023, according to the latest report from Counterpoint Research’s Market Monitor Service. Western Europe declined by 8%, indicating a slight recovery from the 14% decline in the previous quarter. However, Eastern Europe declined by 15% due to continued economic and geopolitical challenges.
Commenting on the overall market, Research Analyst Harshit Rastogi said, “Q3 2023 saw the lowest Q3 smartphone shipments since 2011. However, some OEMs have managed to gain a foothold in the market, such as Transsion brands TECNO and Infinix (particularly in Russia), while HONOR is doing well in Western Europe. Even as the market shares of top players remain the same, Chinese OEMs are switching ranks among themselves.”
Commenting on the outlook, Associate Director Jan Stryjak said, “While the market continued to decline, major launches like the iPhone 15 series and Samsung’s fifth-generation foldables softened the fall. The rate of decline is slowing and, while we aren’t holding out a return to growth just yet, we are optimistic about a strong end to the year in Q4. Economic conditions continue to be tough, though, and people are holding on to their devices for longer than ever. Therefore, we expect the market to remain muted for the foreseeable future.”
Market summary for Q3 2023
Samsung declined 15% YoY and reached its lowest Q3 shipments since 2011. The decline was mitigated by the launch of its new foldables, which received a warm reception in the region.
Apple reached its highest Q3 share at 24% despite declining by 3% YoY and touching its lowest Q3 shipments since 2014. The OEM will likely lead in the coming quarter owing to pent-up upgrade demand for the iPhone 15 series.
Xiaomi declined by 13% in Q3 2023 but remained the top player in Eastern Europe, capturing 35% of the market. The brand is also facing backlash in some Western European markets (like Finland) due to its continued presence in the Russian market.
HONOR was the only brand among the top five to grow YoY, inching closer to levels before its split from Huawei and entering the top five. The brand is likely to take market share from other Chinese OEMs (like OPPO).
Transsion brands TECNO and Infinix surged in the region, growing 192% and 518% respectively, with Russia being the primary market for both. In the coming quarters, the competition among the Chinese OEMs will intensify even as parallel imports sustain the market for Samsung and Apple.
OPPO’s uncertainties in the region were reflected in its shipments, which declined 23% YoY. However, Eastern Europe limited the brand’s regional decline with 27% growth. In the coming quarters, the brand will likely face more issues in Western Europe.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Growth: China’s YoY smartphone sales growth for the first four weeks of October averaged 11%
Growth: WoW figures heading into 11.11 sales period highlight stronger momentum than 2022
Drivers: Huawei the standout brand, growing by over 90% during the four-week period
Drivers: More transparent and earlier promotions ahead of the 11.11 Singles Day sales event
Expectations: Positive momentum across both WoW and YoY
Beijing, Hong Kong, Seoul, Boston, New Delhi, London – November 14, 2023
China’s smartphone market is signalling a recovery with the first four weeks of October growing on average 11% YoY according to Counterpoint Research’s latest Smartphone 360 Weekly Tracker. Huawei has been the standout brand, accounting for the bulk of net adds share over the period.
“Whether it’s YoY or more short-term WoW, the numbers are suggesting a recovery. There’s some momentum building to be sure,” observes Mengmeng Zhang, senior analyst for China. “This is auspicious as we head into reporting season for the 11.11 sales period.”
China Weekly* Smartphone Sales, October
Source: Counterpoint Research Smartphone 360 Weekly Tracker, China. *Based on first four weeks (Mon-Sun) in October.
With the launch of its new Kirin powered device, Huawei is making a resurgence. “The clear standout in October has been Huawei with its turnaround on the back of its Mate 60 series devices. Growth has been stellar with its new launch marketing and strong media coverage around its ‘Made in China’ chipset,” notes China analyst Archie Zhang. “Demand continues to be high double-digits and we’re also seeing a halo effect, with other models from the vendor performing well.”
China Smartphone Sales by Key Vendors, October*
Source: Counterpoint Research Smartphone 360 Weekly Tracker, China. *Based on October full-month preliminary figures.
Production issues are a recurring theme this year, with both Huawei and Apple coming under pressure to deliver on new devices. The latter is experiencing some issues with specific color variants on the Pro Max, resulting in extended wait times and higher prices on some e-commerce platforms.
Huawei stock shortages are the result of much higher-than-expected demand and the resulting strain from its component supply chain and EMS providers. “Huawei’s ability to scale up to this new normal will be a major determinant not just for their own growth, but for the broader market,” states Ivan Lam, senior analyst for manufacturing. “How they managed the 11.11 period is Huawei’s first true test. Indicators are showing overall sales to be up but how much Huawei contributed to that outperformance is the tell for the rest of the quarter.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
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