Lenovo Quarter Update Q3 2022 (Jul-Sep )

Macroeconomic Headwinds Hit Lenovo’s Sept Quarter; Revenue Dips YoY, Remains Flat QoQ

November 14 2022

Lenovo’s revenue fell 4.4% YoY and rose 0.8% QoQ in Q3 2022 (or Q2 2022 of Lenovo’s 2022-23 financial year) due to global macroeconomic headwinds, regional uncertainty and exchange rate hikes.

Lenovo Global Revenue, Q3 2020 – Q3 2022

The company’s Solutions and Services Group’s (SSG’s) 26% YoY revenue growth, along with the 33% YoY revenue growth of the Infrastructure Solutions Group (ISG), took the non-PC sectors’ revenue share in the whole group’s total revenues to 24% in Q3 2022. With a service-led transformation strategy, the company continued to improve profitability and scalability across the three sub-sectors.

Lenovo Global Revenue Mix, Q3 2020 – Q3 2022

In the sales mix, the Intelligent Devices Group (IDG) took the largest share of the Lenovo group’s revenue with a 76% contribution, compared to 82.2% in Q3 2021, given the overall slow recovery in smartphones. Lenovo/Motorola smartphone unit shipments were down nearly 15% YoY in Q3 2022 to take a 3.7% share of the global smartphone market, according to Counterpoint Research’s Global Smartphone Market Monitor. Given the 12% YoY decline in global smartphone shipments, Lenovo has suffered worse than the average downtrend.

Lenovo Smartphone Shipments, Q3 2020 – Q3 2022 (Jul-Sep)

Commenting on Lenovo/Motorola’s smartphone segment performance, Senior Analyst Ivan Lam said, “Lenovo’s key markets such as LATAM and the US are facing macroeconomic and inflation headwinds. Lenovo/Motorola got a direct impact because their target consumer group suffered more than the high-end smartphone consumers. Although they tried to build up other markets like China and some emerging markets, this will not generate a significant portion of revenue in the short term. Lenovo/Motorola also launched high-end smartphones and XR products. However, these moves will still be more favorable for marketing and not provide concrete sales revenue for now.”

Lenovo PC Shipments, Q3 2020 – Q3 2022 (Jul-Sep)

Lenovo’s PC and tablet shipments decreased 16.1% and 40.2%, respectively, in Q3 2022, according to Counterpoint Research’s Global PC and Tablet Monitors. The company continued its leadership in the PC market and grabbed a 23.7% share globally.

Commenting on Lenovo’s PC performance, Senior Research Analyst William Li said, “Despite a slight outperformance in PC shipments, industry headwinds due to the macroeconomic environment remain challenging for OEMs. Fortunately, Lenovo is seeing healthier demand in sell-out (end market), which is better than sell-in shipment data. The management also reiterates its self-design and manufacturing model could help Lenovo weather the industry downturn.”

Li added, “The management expects the total addressable PC market will likely decline in both 2022 and 2023, though overall shipment levels will be still higher than pre-COVID levels. In addition, the company has highlighted some bright spots amid the overall soft demand, like the gaming PC growth hitting 34% YoY and 65% commercial mix in the PC business, representing the #1 shipment volume in the industry.”

Lenovo Tablet Shipments, Q3 2020 – Q3 2022 (Jul-Sep)

Commenting on the tablet market’s weak performance, Lam said, “After massive growth in 2020 and 2021, a decline in the tablet market was expected in 2022. The market is now experiencing a slowdown in demand. Besides, with the slow upgrade in hardware, consumer upgrade cycles will be extended longer. The penetration will be held at a steady level.”

Lam added, “Strong US dollar has already made a tangible impact on the revenue, which, as the quarterly brief mentioned, should be up 3% YoY in constant currency terms. The hardware business will be continuously facing the cost increase challenge.”


Lenovo Holds up Under Multiple Pressures, Outlook Uncertain

August 12 2022

Despite operational headwinds due to COVID-19, regional political turbulence, inflation pressure and currency exchange rate volatility, Lenovo reported resilient revenue growth of 0.2% YoY and 1.6% QoQ for Q2 2022 (or Q1 2022 of Lenovo’s 2022-23 financial year).

Counterpoint research - Lenovo Q2 2022 revenue

The company’s Solutions and Services Group’s (SSG’s) 23% YoY (4.3% QoQ) revenue growth in the quarter implied a successful strategic focus on service-led transformation. Along with its other two groups – Intelligent Devices Group (IDG) and Infrastructure Solutions Group (ISG), the company continued to improve profitability and scalability across the three sub-sectors with several growth drivers, including expansion from hybrid working and digital workplace upgrades.

Counterpoint Research - Lenovo Q2 revenue mix

ISG and SSG saw solid YoY revenue growth of 13.7% and 22.9% respectively in Q2 2022, offset by IDG’s 2.7% YoY decline due to global consumer demand weakness. On the sales mix, IDG took the largest share of Lenovo group’s revenue with 80% contribution, though slightly diluted by ISG and SSG’s double-digit sales growth.

Lenovo/Motorola smartphone unit shipments grew 0.3% YoY in Q2 2022 to take a 4.2% share of the global smartphone market, up from 3.5% a year ago, according to Counterpoint Research’s Global Smartphone Market Monitor. Given the 9% YoY decline in global smartphone shipments, Lenovo has been marching against the downtrend. It performed well not only in its traditional American continental stronghold but also in the European and APAC markets, including China, to achieve 21% YoY revenue growth, highlighted by group chairman Yuanqing Yang.

Counterpoint research - Lenovo Q2 smartphone shipment

Commenting on the continuous growth of Lenovo/Motorola’s smartphone segment, Senior Analyst Ivan Lam said, “With its low penetration in the Chinese and European markets a year ago, Lenovo was able to avoid the headwinds from these two markets. Major Chinese smartphone brands suffered significant drops, with both vivo and Xiaomi seeing declines of over 20% due to their exposure to the Chinese and European markets. Lenovo/Motorola is continuing with its cost-effective, or ‘affordable high-end’, product strategy. Therefore, its entry seems to be facing less resistance from the channels and target consumers. However, its comeback has just started and challenges remain. Its US and LATAM markets will also have more powerful rivals on the battlefield, such as Xiaomi in LATAM.”

Counterpoint research - Lenovo Q2 PC shipment

Lenovo’s PC and tablet shipments decreased 13% and 20% respectively in Q2 2022, according to Counterpoint Research’s Global PC and Tablet Monitors. The company continued its solid leadership in the PC market, shipping 17.4 million units in the quarter to grab a 24.4% market share. The brand’s shipment decline was mainly due to weak consumer demand, partly offset by moderate commercial orders. Lenovo’s management team also held a cautious tone on 2022 PC shipments but stayed positive on a flat-to-slight increase in 2023.

Commenting on Lenovo’s PC performance, Senior Research Analyst William Li said, “Lenovo’s PC business suffered weak consumer demand amid global inflation pressure. Unstable order visibility and relatively high inventory levels will have a negative impact on the overall global PC market. Therefore, we had lowered our 2022 shipment forecast in Q2 2022 to reflect the weakening PC demand. We expect order adjustments to continue even as the average selling price (ASP) plateaus on easing supply constraints.”

Counterpoint research - Lenovo Q2 tablet shipment

Commenting on the outlook for Lenovo’s second half, Lam said, “Macro headwinds, inflationary pressure and strong US dollar may impact the demand for PC, server and other consumer electronics goods that Lenovo offers. At the same time, issues such as manufacturing cost and channel inventory may pop up if timely actions are not taken.”


Lenovo Reports 17.9% YoY Revenue Growth in FY 2021-22; ‘3S strategy’ Working

Jun 13, 2022

Lenovo has reported solid revenue growth of 17.9% YoY for FY2021-22 (Lenovo’s financial year starts in April). But Q1 2022 (January-March) saw its revenue falling 17.1% QoQ and rising 6.8% YoY.

Lenovo Global Revenue, Q1 2020 – Q1 2022

In April 2021, Lenovo adopted a new organizational structure under its ‘3S strategy’. In the new structure, it has three major business groups — Intelligent Device Group (IDG), Infrastructure Solutions Group (ISG) and Solutions & Services Group (SSG). Lenovo’s latest financial numbers indicate the ‘3S strategy’ is working to re-energize this giant enterprise.

Lenovo Global Revenue Mix, Q2 2020 – Q1 2022

IDG is still taking the biggest share of Lenovo’s global revenues. The three business groups – IDG, ISG and SSG – saw acceptable YoY increases in the last financial year, at 17.5%, 13.3% and 29.8% respectively.

Commenting on IDG, Senior Research Analyst Ivan Lam said, “Lenovo has made constructive progress in its PC and tablet business, but its smartphone business has seen a phenomenal bounce.”

Lenovo Smartphone Shipments, Q1 2020 – Q1 2022 (Jan-Mar)

According to Counterpoint Research’s Global Smartphone Market Monitor, Lenovo achieved a 53.2% YoY smartphone shipment increase in CY 2021 by units. In terms of Lenovo’s financial year, its smartphone shipments grew 33.5% YoY in 2021-22.

Lam added, “Motorola contributed to Lenovo’s smartphone growth. LG’s exit from the smartphone business gave Motorola a great chance to improve performance in the North America and LATAM markets. With its good fusion of hardware specifications and fair pricing, Motorola broke through the market. In the mid-range of smartphones in LATAM markets, Motorola‘s devices have higher-pixel main cameras and bigger ROM, making them attractive for LATAM consumers.”

Lenovo Smartphone Shipment Share by Region, Q1 2020 – Q1 2022 (Jan-Mar)

Based on Counterpoint Research’s Smartphone Market Monitor data, Lenovo’s smartphone shipments in North America and LATAM took up 79% of its total sales in Q1 CY2022.

Lenovo PC Shipments, Q1 2020 – Q1 2022 (Jan-Mar)

According to Counterpoint Research’s Global PC and Tablet Monitors, Lenovo’s PC and tablet shipments decreased 9.5% and 20.2% respectively in Q1 CY2022. Lenovo continued its leadership in the PC market, shipping 18 million units in the quarter to grab a 23.1% market share. The 9.5% YoY decline in PC shipments was mainly due to component shortages and a relatively high base in Q1 CY2021.

Commenting on Lenovo’s PC performance, Research Analyst William Li said, “Lenovo’s PC business is one of the biggest beneficiaries of hybrid working environments. However, global inflation and regional conflict brought uncertainties to PC demand, and the order visibility and outlook are not as good as they should be at the beginning of the year. In addition, consumer demand has largely slowed down since H2 CY2021, while commercial demand remains strong and could be the key support for PC shipments in CY2022.”

Lenovo Tablet Shipments, Q1 2020 – Q1 2022 (Jan-Mar)

During its earnings call, Lenovo mentioned that the group would continue to invest in new innovative and advanced products, which is reflected in its latest interest in XR and the Metaverse. Also, Lenovo chairman and CEO Yang Yuanqing highlighted that the group faced challenges from the supply chain and macroeconomic environment.

Related Posts


LATAM Smartphone Shipments up 9% YoY; Samsung Widens Lead to All-time High

  • LATAM smartphone shipments increased 9% YoY and 8% QoQ in Q2 2022.
  • Samsung led the market with 43.5% share, followed by Motorola with 19.6% share.

Buenos Aires, New Delhi, Hong Kong, Seoul, London, Beijing, San Diego – August 16, 2022

Latin America’s (or LATAM’s) smartphone shipments increased 9% YoY and 8% QoQ in Q2 2022, according to the latest data from Counterpoint Research’s Market Monitor service. The growth came despite the regional economic crises and weak global smartphone shipments. Argentina led the region with 32% YoY growth, followed by Mexico and Colombia. Samsung’s shipments and market share reached all-time highs during the quarter.

Commenting on the market dynamics, Principal Analyst Tina Lu said, “Samsung, Xiaomi and Apple’s shipments grew YoY in the LATAM market. These brands managed to offset the loss registered by other brands in LATAM’s overall shipment numbers. But the shipments didn’t match consumer demand, resulting in a record-high inventory, especially for Samsung and to a lesser degree for Xiaomi.”

Lu added, “Inventory was especially high in the higher price bands. Shipments in the $250 and above price band more than doubled YoY. The economic crisis did not allow the consumer demand to be as high as the OEMs’ expectations. Furthermore, in terms of product rotation, many retailers and operators were offering longer payment terms of up to 24 installments. 5G is still not widely demanded in the region. Most 5G devices are from the high-end segment.”

Research Analyst Andres Silva said, “Q2 is usually the second biggest quarter of the year in terms of seasonality as it includes Mother’s Day and Father’s Day in most markets. Both these festivals see key promotional sales. This year too, OEMs had promotions to offer, like Xiaomi had the ‘Xiaomi Day’, where most models had double-digit discounts. Colombia also had the “Dia sin IVA”, a VAT (value-added tax)-free day. Although it was only for one day, it accelerated the market to some extent”.

Top Smartphone OEMs’ Market Share in Latin America, Q2 2021 vs Q2 2022

Source: Counterpoint Research Q2 2022 Market Monitor

Q2 2022 Market Summary

  • Samsung was one of the few OEMs that were able to resolve or significantly improve the supply chain issue. This drove a massive surge in volume in both YoY and QoQ terms.
  • Samsung’s shipments and share in Q2 2022 were at all-time highs. The brand saw strong shipments but softer sell-through, resulting in high inventory, especially in the mid-high- and high-price segments.
  • Supply shortages impacted Motorola’s shipments for most of Q1 2022. Starting Q2, it increased shipments and launched low-price models in the region, which led to higher sell-through despite the slower consumer demand.
  • Xiaomi continued to grow YoY and QoQ. Very aggressive pricing for the Note series, specifically the Redmi Note 11 model, led to this growth.
  • Xiaomi’s sub-brand Redmi grabbed 91% of its volume in the region. Redmi has been very aggressive in dropping the price of its Note series to compensate for the absence of the A series.
  • OPPO saw a shipment volume decline, but the brand improved its position in the region. Most of its volume is still concentrated in Mexico.
  • OPPO is pushing to increase its participation in the affordable premium segment ($300-$500). It has launched the Reno 7 model in the region but is facing fierce competition from established OEMs. The brand is intensifying marketing, particularly at the sales point.
  • Apple grew YoY driven by the iPhone 11 model and Apple Store and premium resellers partnering with banks to offer installment payments.
  • Apple’s volume and share in the region continued to grow. Its older 4G model iPhone 11 drove the growth. Brazil, Chile and Mexico led in volume terms.
  • The “Others” category continued to decline YoY, affected by larger OEMs’ aggressive promotions and bundling.



Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.


Analyst Contacts:

Tina Lu


Andres Silva



Peter Richardson

Follow Counterpoint Research       

2019, the Year the LATAM Smartphone Market Had No Growth

LATAM smartphone market grew 1.7% in Q4 2019, but slightly decreased overall in 2019.

Motorola’s shipments grew more than 20% during 2019.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – February 28th, 2020

Smartphone shipments slightly decreased in 2019 due to a further slowing in the replacement rate. Despite the flatlining market, the top three brands all increased their volume in the region. This led to increased brand concentration. The top three brands represented 66.5% of the market – more than 5% more than in 2018.

“Motorola led the growth among top-performing brands, with more than 20% growth in volume, YoY. Increasing participation in markets where Motorola has not traditionally been successful such as Colombia, Mexico and Chile, added to its growth. It also focused on a few models, in particular, the E series that has enjoyed success with an ideal price-to-feature ratio”, commented Counterpoint Research’s Senior Analyst, Tina Lu.

Commenting on price band performance, Tina highlighted: “The slow-down in units was not accompanied by an increase in ASP. During 2019, we saw both the ultra-low (<U$S 75) and premium (>U$S499) price bands losing share, while the mid-price range U$S 100 – U$S250 gained share. The Samsung A-series, Motorola E and G series and Huawei Y and P Lite series, led this mid-tier growth. The three brands were involved in fierce competition in this key price band throughout the year”.

Exhibit 1: Smartphone Shipment Market Share 2019

LATAM Smartphone Shipment Market Share 2019 vs. 2018

Source: Counterpoint Research Market Monitor Q4 2019

Parv Sharma, Research Analyst, commented on Q4 2019 performance: “Volume increased slightly during Q4 2019, as consumers responded to promotions over the holiday season, but not all countries had the same results compared to last year”.

Mr. Sharma further added: “During Q4 2019 Xiaomi’s shipments grew 114% compared to the same period in 2018. This is the first time since entering the region that it has entered the top five brands. However, this growth is not without controversy, as the Brazilian Association of Electricity and Electronic Industry has claimed that Xiaomi products are entering Brazil through grey channels. Although this situation is not entirely Xiaomi’s fault, it is its responsibility to try to prevent it. Xiaomi is now taking measures and has announced that it plans to partner with a local manufacturer to start producing smartphones locally.”.

Exhibit 2: Smartphone Shipment Market Share 2019 Q4

LATAM Smartphone Shipment Market Share 2019 Q4 vs. 2018 Q4

Source: Counterpoint Research Market Monitor Q4 2019

Key Takeaways

  • Throughout 2019, Samsung was the absolute leader in almost all the region’s markets. Its share was more than double its closest competitor.
  • However, in Mexico, in Q4 2019, it was trailed closely by Huawei, which had almost fully recovered from the slow down caused by the US trade ban.
  • Huawei’s growth was driven by Mexico, Chile and Colombia.
  • Huawei is working to enter the Brazilian market. So far it only imports devices. It has already opened two branded stores in Sao Paulo, mainly to raise brand awareness.
  • Apple was losing share through most of 2019, but the launch of iPhone 11 restarted an upward share trajectory during Q4 2019.
  • ZTE has surpassed its performance before the its trade ban by mainly focusing on Mexico and Colombia. It also increased its ASP as it stopped offering feature phones. Most of its portfolio is low-end 4G smartphones.
  • Regional brands were the biggest losers during 2019. Local Kings have been relegated to feature phones and low-end 3G smartphones; they’re unable to compete with Chinese brands in low-end 4G smartphones. Some Local Kings are exploring opportunities in the IoT product category.
  • LG volumes continued a slow descent. Argentina and Brazil are the only two markets where LG remains in the top five best-selling brands.

The comprehensive and in-depth Q4 2019 Market Monitor is available for subscribing clients. Please feel free to contact us at press(at) for further questions regarding our latest in-depth research, insights or for other press enquiries.

The Market Monitor research is based on sell-in (shipments) estimates based on vendor’s IR results, vendor polling triangulated with sell-through (sales), supply chain checks and secondary research.

Analyst Contacts:

Tina Lu

Parv Sharma

Peter Richardson

Follow Counterpoint Research

Mighty Smart and Mighty Expensive: Brazil's bestsellers

If you think paying a US$ 60 per person, for pizza and beer or US$ 130 per person for an more upscale meal is expensive then, wait until you have to buy any electronic device in Sao Paulo, Brazil. This is the most expensive city in Latam and electronic devices including smartphones are outrageously pricey.  Still, smartphones have been the main growth driver for the Brazilian Mobile device market. It currently represents more than 60% of this market.
(image source: Head Case Designs)


Brazil’s Bestselling Smartphone* List of June 2014
Rank Brand Model Category
1 Samsung Galaxy S5 smartphone
2 Samsung Galaxy Pocket Neo smartphone
3 Samsung Galaxy S4 smartphone
4 Samsung Galaxy Ace 3 smartphone
5 Apple iPhone 5S smartphone

Other bestsellers in the top 10 list:
Samsung Note III, Galaxy Fame, Apple iPhone 4S, iPhone 5C, LG Optimus L3 II, Motorola Moto G, Moto E

(table source: Monthly Market Pulse June 2014)

Samsung Galaxy S5 and iPhone 5S are the most desirable devices in Brazil. Samsung’s Galaxy S5 was launched in April at a suggested retail price of $1180 (R$s 2599). By June the average retail price has already dropped to $1000 (R$s 2199). On top of that, the device has been heavily subsidized by the carriers. In June, the subsidy of both Claro (AMX) and Vivo (TEM) has been between $450 (R$s 1000) and $550 (R$s 1200). In addition to price reductions, Samsung has also been promoting the product intensely; a week before the World Cup, it gave a personalized Samsung Galaxy S5 to each member of the Brazilian national team.

Samsung Galaxy S4 has been selling at around $300 (R$s 700) less than Galaxy S5. This is seen as good value for money, as there are few other choices at that price point with 5′ display, except for very few models from Sony and LG.

The brand attractiveness of Samsung counts strongly; end users are willing to pay slightly more for the brand. The Samsung Note III is selling well despite being priced above the Galaxy S5 (similar price in post paid tariffs). This is likely due to its market leading screen size. This points to a segment of the market willing to pay for a true ‘phablet’ large display device.

Apple’s iPhone 5S has typically not been subsidized as heavily as the Samsung Galaxy S5. While the average retail price was ~$1130 (R$s 2500), carriers have been offering the model, with a high end post paid plan, at $800 (R$s 1800). The brand is sufficiently desirable that end users are willing to pay a premium to have access to it – especially, since all retail outlet offer 12 installment plans.

The Apple iPhone 5C has also been heavily subsidized. Subsidies range from $600 (R$s 1300) to $400 (R$s 900), depending on the postpaid plan selected – enough to drive sales. Last but not least, Apple has announced, by the end of May, that the unlocked iPhone 4S, would be available at $530 (R$s 1169).

The postpaid plans required to access all of the above devices, at subsidized price, cost between $150 to $160 monthly. These plans include free local calls, 400 minutes of national calls and all you can eat data access.

Carriers have been pushing 4G services, so they are more heavily subsidizing smartphones with 4G capability. Claro (AMX) and Vivo (TEM) subsidize devices with a high end plan.

More than 78% of the subscription base of Brazil is on prepaid plan. This is reflected in the top smartphones models sold in June. More than half of the top 10 are priced below $230 (R$s 500), retail unlocked price. Prepaid plans are unsubsidized so tend to drive sales of lower-priced smart devices. Three models are actually below $140 (R$s 300): the Galaxy Pocket Neo, the Galaxy Fame, and the LG Optimus L3 II. The GALAXY Ace 3 and the Moto E cost between $150 (R$s 400) and $200 (R$s 500) the.

The Brazilian Valentine’s day was on June 12th. Motorola Moto G and Samsung Galaxy S5 were the most promoted mobile devices. Samsung Galaxy S5 was particularly desired, so it was used for many promotional raffles.

* Mobile Phone sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.

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