Podcast #66: HERE UniMap – Leveraging AI and Automation to Redefine Mapmaking at Scale

At CES 2023, HERE Technologies unveiled UniMap, an automated mapping technology that allows customers to create their own personal maps and customize location services. It uses AI models to automate the processing of vehicle probes and sensor data to validate speed limits, extract map features like 2D and 3D positioning of road signs and much more.

With more vehicles gaining autonomous features, UniMap also aligns standard definition (SD), high definition (HD), and Advanced-Driver-Assistance System (ADAS) to offer seamless access to navigation data. Customers also get quick access to unified map data that is refreshed in hours, minutes, and even seconds. The data is easily accessible at any time of the day because it is all saved in a single environment. In this podcast, many other unique features of the UniMap platform are discussed in detail.

In the latest episode of ‘The Counterpoint Podcast’, host Peter Richardson is joined by Vice President of Product and Technology at HERE Technologies, Remco Timmer, and Counterpoint’s Research Analyst Mohit Sharma to talk about UniMap. The podcast weaves through various topics like the use cases of UniMap, the industry sectors that can benefit from this new mapping solution, and much more.

Click to listen to the podcast

You can read the podcast transcript here.

Podcast Chapter Markers

01:18: Remco Timmer gives a brief introduction of himself and his role at HERE Technologies.

02:22: Mohit Sharma talks about Counterpoint’s location platform research, location intelligence, and more.

06:20: Between standard definition and high-definition maps, where does UniMap fit in the picture? Timmer explains.

09:22: With terabytes of data, how does the system pick up important vs irrelevant one? Timmer explains further.

11:45: Timmer on how UniMap can be beneficial to the transport and logistics sector.

13:65: Timmer talks about some interesting use cases for UniMap.

15:10: Sharma talks about mapping solutions from a broad industry view.

18:00: Remco Timmer on when we can expect to see the first full integration of UniMap.

19:20: Final comments from Sharma on the overall mapping industry.

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Festive Season Restricts Decline in Indonesia Smartphone Shipments to 8.1% YoY in Q1 2023

  • The ≤$200 price band grew 2.0% YoY in Q1 2023. Samsung and Infinix’s entry-level smartphones saw double-digit growth YoY.
  • 10.2% of Q1 shipments comprised newly launched models. Most of them were shipped in March 2023, facing the Ramadan shopping season.
  • 5G smartphones took a 17.2% share in Q1 2023. 
  • In the high-end and premium (≥$400) segments, Apple led with 17.7% YoY growth in Q1 2023, followed by OPPO, Samsung and Asus.

Jakarta, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – May 19, 2023

Indonesia’s smartphone shipments declined 8.1% YoY in Q1 2023 after the shopping season of Q4 2022, according to Counterpoint’s Monthly Indonesia Smartphone Tracker. Thanks to Ramadan festivities, a further drop in quarterly shipments was limited by the increased shipments in March. The decline was driven by mid-range to premium smartphones, which decreased 25.7% YoY. On the other hand, the entry-level segment grew 2% YoY in Q1 2023.

Smartphone OEMs launched more new models in Q1 2023, especially near or during Ramadan festivities in March. New models accounted for 10.2% of Q1 2023 shipments, a growth of 4.9% YoY. Commenting on the increase in shipments during Ramadan, Senior Analyst Febriman Abdillah said, “Indonesians use the Ramadan shopping season to upgrade goods or buy gifts. The smartphone is among the items they are most likely to purchase during Ramadan. Since the smartphone’s role has expanded from just being used for talking to someone to covering other daily activities like shopping, working, studying, transportation and financing, the consumer attitude toward buying smartphones has shifted to looking for reliable but pocket-friendly devices. That is why facing Ramadan in March 2023, smartphone OEMs added various new models across price bands, where 36.8% were new entry-level smartphones. Many of the new entry-level models are equipped with improved basic specifications, such as 6-8GB RAM, 128GB storage and better chipset, camera and display. These improved specifications could attract consumers to upgrade their old smartphones. Various promotions during Ramadan also tempted consumers to buy smartphones. We can expect the same situation to continue in April during Eid holidays.”

Indonesia Smartphone Shipments Market Share, Q1 2022 vs Q1 2023*

Source: Counterpoint Monthly Indonesia Tracker, 2023

                                                                        *Chart data updated on May 24.

Samsung and Infinix contributed more to the growth of entry-level smartphones. Samsung strengthened its footprint in this segment and grew 18.7% YoY in Q1 2023, mostly supported by the Galaxy A04 series. Infinix had impressive growth at 44.6% YoY. Infinix’s main attractions included bigger RAM/storage than competitors, such as in the Infinix Hot 12, Hot 20 and Note 12 series. New entry-level models with 4-6GB/128GB variants were also introduced by Samsung, realme, Redmi and TECNO in this quarter, with more shipments being observed in March.

NFC feature was also available in more entry-level smartphones. As a result, entry-level smartphones with NFC grew 11.1% YoY in Q1 2023. Newly launched TECNO Spark 10, realme C55, Redmi 12C, Redmi Note 12 and Samsung Galaxy A14 added to the tally of entry-level smartphones with NFC. NFC is important for financial transactions, in addition to reading QR codes that have been popular since last year.

Ramadan festivities also helped prevent further decline for mid-range smartphones ($200-$399). The increase in mid-range shipments was also driven by new models, which accounted for 23.8% of mid-range shipments in Q1 2023. New mid-range models launched in Q1 2023 came from vivo, Samsung, Redmi, OPPO, realme and Infinix.

In the high-end and premium (≥$400) segments, Apple led with 17.7% YoY growth in Q1 2023, followed by OPPO, Samsung and Asus. Apple initiated fresh moves in Q1 2023 to increase iPhone shipments. Price reductions were a bonus for a consumer seeking a new iPhone. Trade-in schemes and instalment offers from retailers also attracted consumers. And the new partnership with Blibli to run Apple’s authorized online store added to the visibility of the iPhone in the market.

As Indonesians started to do offline activities more often than during COVID-19 restrictions, offline smartphone stores were also impacted. The stores saw an increase in visitors in Q1 2023 compared to last year, except during shopping seasons, like in December. However, the online channel played a good role in introducing new products with its pre-order schemes.

Indonesians still preferred smartphones that were affordable or had a price promotion in this time of economic recovery. Bundled plans for new products and price promotions by smartphone OEMs and retailers during the festivities in Q1 2023, like Chinese New Year and Ramadan, were more appreciated by consumers.

5G smartphones took a 17.2% share in Q1 2023. They continued to increase their presence in the entry-level segment, growing 3.6% YoY in Q1 2023. 5G entry-level smartphone shipments accounted for 1.3% of entry-level shipments in Q1 2023. 5G mid-range smartphones also grew 8% YoY in Q1 2023, accounting for 34.2% of mid-range shipments.


Ramadan and Eid celebrations are a good shopping season for Indonesians when smartphone OEMs also launch special marketing initiatives to attract consumers. This period is also good for launching new products and bundled offers because employees get payroll incentives or the so-called 13th-month salary.

With smartphones being used intensively for digital activities, more consumers are now looking for a reliable affordable smartphone that can deliver a smooth experience during digital activities. This means good connectivity, battery, storage, camera, display and design/dimensions should be available at a reasonable price. On the other hand, new innovations and technologies should be able to bring differentiation among smartphone price segments.

Entry-level smartphones have the potential for better growth considering better in-demand specs like RAM, storage and battery capacity in more models in this segment as well as Indonesians’ need for reliable affordable smartphones.

Going forward, offline smartphone channels may grow but slowly depending on the progress of domestic macroeconomic recovery. Besides, consumers still want to try the product, especially for the mid-range and above segment. To some extent, advocacy by shopkeepers is also still needed for consumers’ assurance even though they have their own model or brand preferences.

OEM rankings have changed from our initial May 19 publication on updated shipment data.

This research note is based on preliminary data and subject to change. Feel free to contact us at for any questions regarding this note or other insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Febriman Abdillah


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Indonesia Premium Smartphone Shipments Grow 21.2% YoY in 2022

  • The ≥$600 price band grew 21.2% YoY. Apple and Samsung took 68.1% combined share in the band.
  • Samsung was dominant in the high-end segment ($400-$599) in 2022.
  • Indonesia’s 2022 smartphone shipments fell 12.2% YoY. The <$200 price band contributed most to the decline.
  • The $200-$399 price band saw the highest growth of 5G smartphones at 76.3% YoY.

Jakarta, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – February 24,2023

Indonesia’s smartphone shipments declined 12.2% YoY in 2022 on a 23.8% decline in the entry-level segment (<$200 price band), according to Counterpoint’s Monthly Indonesia Smartphone Channel Share Tracker. On the other hand, mid-range to premium smartphones experienced high growth in 2022. The premium segment (≥$600 price band) shipments grew 21.2% YoY, higher than the growth of the mid-range (18.8%) and high-end (18.2%) segments. Further, 54.5% of the premium smartphone shipments were that of newly launched models, a growth of 45.8% YoY in such shipments.

Indonesia Smartphone Shipments YoY Growth by Price Band, 2022

Counterpoint Indonesia smartphone shipment 2022 YoY

Source: Counterpoint Monthly Indonesia Channel Share Tracker, 2022

Entry-level smartphone shipments declined due to lower consumer demand against the backdrop of macroeconomic headwinds. At the same time, the consumer’s need to upgrade to higher categories could have also contributed to the decline in the entry-level segment.

The demand for an upgrade to a more reliable smartphone shot up during the COVID-19 restrictions when offices and schools were attended online. This led to an increase in the shipments of mid-range and above smartphones in Indonesia. Though the pandemic has almost ended, the trend persists. Mobile gaming is another segment that is growing and pushing the demand for smartphones from the >$200 price band.

OEMs too have been bringing various promotions and bundled offers during shopping seasons like Id al-Fitr, Harbolnas, 11.11, 12.12, holidays and year-end.

In the premium segment (≥$600), Samsung and Apple grabbed a 68.1% combined share. Also, thanks to some newly launched models, POCO, Asus, realme, Xiaomi and vivo saw a bigger presence in this category in 2022.

Apple’s iPhone 14 series was one of the most anticipated smartphone series in the country in 2022. Erajaya group and Blibli stores offered trade-ins and installment offers to attract consumers. The high demand for the iPhone 14 Pro and Pro Max 512GB and 1TB caused a temporary shortage of these models at the pre-order stage.

In the high-end segment ($400-$599), Samsung and OPPO were the top two OEMs. OPPO was supported by the Reno 7 5G and Reno 8 5G series. The 5G capability proved to be a good addition to OPPO’s strong marketing and constant promotion of camera capabilities and differentiation. Samsung was largely supported by the Galaxy A53 5G series. The launch of the Galaxy A53 5G following the Galaxy S22 launch could have presented a cheaper alternative to the S22 series for some.

Commenting on the emergence of competition in high-end to premium smartphones, Senior Analyst Febriman Abdillah said, “The ≥$400 price segment is expected to continue to grow given newer technology trends and consumers’ need to own a more reliable device with a friendlier user interface to carry out increased digital activities, like finance-related transactions. Mobile gaming has grown a lot in the last year as well. In this case, the features that consumers focus on include a long-lasting battery with fast charging, storage, camera, connectivity modes such as 4G and 5G, hotspot, Bluetooth, NFC and Wi-Fi. As competition increases, pull factors can help brands stay in the market. After-sales service and brand image can be these factors as they provide a sense of security and relevance to the consumer.”

Improved connectivity is a necessity as network technology advances. While 5G technology focuses on the industrial sector, consumers also see 5G as a technology trend that will reach them sooner or later. Push from retailers and smartphone OEMs has also helped in shaping consumer perception of future 5G needs. Therefore, 5G smartphones are expected to grow faster after the necessary infrastructure is in place. In 2022, Indonesia’s 5G smartphone shipments grew 62.2% YoY. 5G smartphones in the $200-$399 price band grew higher than other price bands at 76.3%.


In 2023, Indonesia has the potential to show more resilience compared to other countries in the SEA region. Its population and current growth trajectory will ensure a quick revival of the smartphone market. Q2 2023 onwards, there should be signs of better growth in smartphone sales, if other economic factors do not get worse.

Seeing the progress of digital transformation in this country, more demand for reliable smartphones can be expected. Abdillah said, “As the country is continuing its digital transformation, smartphones are being increasingly used as a point of connection among consumers and businesses. One reason could be the widespread use of applications as entry points for activities in the digital world. This can lead to smartphone upgrades or multi-device use.”

Feel free to contact us at for questions regarding our latest research and insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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Analyst Contacts

Febriman Abdillah


Online Channels Grab Record 20% of Indonesia Smartphone Sales in Q4 2020

  • Xiaomi and realme led in Indonesia’s online channel sales in Q4 2020.
  • Online sales increased YoY across all four quarters in 2020.
  • Indonesia’s smartphone market grew 23% YoY in Q4 2020.
  • With increasing investments, the Indonesian ecosystem is gearing up for higher smartphone demand and supply.

London, San Diego, New Delhi, Beijing, Buenos Aires, Seoul, Hong Kong – March 22, 2021

Overall smartphone online sales in Indonesia reached their highest point in Q4 2020, according to the latest Counterpoint Channel Share Tracker. Brands in Indonesia started focusing their energies on online channel sales quite early in 2020.

Senior Analyst Glen Cardoza said, “To move as much stock as possible in the earlier quarters and benefit from the pent-up demand in Q3 and Q4, most brands already had their online partners working towards an aggressive array of online campaigns. All this took the online proportion of smartphone sales much higher than expected, with a record 20% of the Q4 2020 sales coming from the online mode. Xiaomi and realme led the online sales as a proportion to their total sales in 2020. Having said that, all brands have different strategies of using offline and online channels to their benefit. The online push, however, is here to stay.”

Counterpoint Research: Indonesia Smartphone Shipment Share on Online Channels: 2019 vs. 2020

Source: Counterpoint Channel Tracker Q4 2020

The e-commerce sector in Indonesia has strengthened since 2019. Big brands like Lazada still rule. Shopee saw the highest growth in 2020, but there are others who are eyeing a bigger slice of the online pie as well. Cardoza said, “There is an increased presence of smaller e-commerce platforms like Bukalapak, Blibli, Akulaku, and JD.ID. There have also been initiatives to form synergies across allied sectors. Online marketplaces are looking to build competencies by partnering with other ecosystem players. This will lead to an enhanced and more matured ecosystem that will support higher distribution and sales, even in geographically challenging locations. Active Chinese investment in the region’s 5G initiatives and e-commerce sector will bring about a much-needed capital boost for this economy.”

With a population of more than 270 million, Indonesia leads the SEA region as its biggest economy. The country has a strong and fast-growing smartphone-savvy consumer base. Despite still dealing with COVID-19 and related issues, Indonesia saw its smartphone sales going up 23% YoY in Q4 2020. vivo led the brand share focusing on the IDR 1.5 million to 3 million range.

Counterpoint Research: Indonesia Brand Share, Q4 2019 vs. Q4 2020

Source: Counterpoint Channel Tracker Q4 2020

Research Analyst Tanvi Sharma said, “Brands like OPPO and vivo have continued their efforts to strengthen offline networks across the country. On the other hand, brands like Xiaomi and realme are actively focusing on both offline and online channel networks. Chinese brands in Indonesia consistently gave Samsung a tough competition in 2020.”

Sharma added, “Indonesia being a price-sensitive market, brands have shown a consistent focus on launching economically priced models. They have, however, also increased their offerings in the mid-range brackets. Specific price ranges made up the bulk of smartphone volumes sold. Models like the OPPO A15 and A11K, and the vivo Y12i and Y20 sold most.”

OEMs are looking at a partially untapped market in Indonesia which is on its way to growing further. Besides, there is still a big portion of the handset-using population that relies on feature phones. This is another opportunity for the country’s smartphone players.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Glen Cardoza

Tanvi Sharma

Follow Counterpoint Research

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Top Five Smartphone Brands in Indonesia Captured a Record 84% Share During Q3 2019

The Indonesia smartphone market grew 7% annually in Q3 2019.

realme grew a healthy 38% sequentially in only its fourth quarter since launching.

The share of Chinese brands reached a record 65% in the quarter

 New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – Nov 7th, 2019

According to the latest research from Counterpoint’s Market Monitor service, Indonesia’s smartphone shipments grew 7% annually during in Q3 2019, driven by a push in both online channels by retail platforms like Blibli , JD and Lazada etc. and various promotions in offline stores by Chinese players that are expanding their reach in the country.

Commenting on the results, Research Analyst, Parv Sharma said, “Chinese brands hold four out of the top five positions with 65% market share by volume. This is the highest ever share by Chinese brands in Indonesia, pushing local brands to mere single digit share. In terms of brands, Xiaomi is maintaining the second position in the market and is reducing the gap to Samsung’s first position.  Xiaomi has locally produced 10 million smartphones with a focus on both the online and offline channels. It has invested in creating 40 authorized Mi stores. Indonesia is one of the key markets responsible for Xiaomi’s global growth.”

Adding further Sharma said, “realme has also shown impressive growth since its launch. Aggressive online channel marketing with competitive product pricing and features is the key reason for its success.”

Associate Director, Tarun Pathak commenting on the local smartphone manufacturing ecosystem said, “The Indonesian government has introduced a law to curb the black market in smartphones, since one in five smartphones in the country are illegal. Regulations requiring registration of IMEI numbers for locally made smartphones will block the use of phones illegally imported into the country. This will boost the local manufacturing ecosystem and economy since illegal or imported devices will no longer work, potentially leading to more domestic manufacturing.”

Exhibit 1: Indonesia Smartphone Shipment Market Share – Q3 2019

Market Summary:

  • Samsung continues to lead the market with a 22% share thanks to strong sales from the refreshed Galaxy A series. It grew 2% annually.
  • Xiaomi has maintained its second position with 20% share. The Redmi Note 7 series is the bestselling device followed by Redmi 7A.
  • Oppo’s A5s and A1k were its best-selling models. Oppo grew 6% annually. Oppo has a leaner portfolio, but is diversifying its portfolio with the Reno series, aimed at the high-mid tier market.
  • Vivo doubled its shipments annually and was the fastest-growing brand with key models being Y91C, Y12, and Y15.   
  • realme grew a healthy 38% sequentially. It is doing flash sales by partnering with various online channels, realme C2 and realme 3 series are the key models driving sales. It is also expanding in the offline channel.
  • The contribution from e-commerce retail platforms reached 12%.
  • Around 94% of the smartphones sold were locally manufactured in the country during Q3 2019.

The comprehensive and in-depth Q3 2019 Market Monitor is available for subscribing clients. Please feel free to contact us at press(at) for further questions regarding our latest research or insights. The Counterpoint Market Monitor is based on sell-through estimates based on retail surveys, vendor polling triangulated supply chain checks and secondary research.

Analyst Contacts:

Tarun Pathak

Parv Sharma

Follow Counterpoint Research

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