EV Sales in US up 54.5% YoY in 2022; Tesla Market Share at 50.5%

  • BEVs accounted for 80% of EV sales in the US in 2022.
  • In 2022, Tesla captured over 50% of the US EV market.
  • EV sales are expected to exceed 1.9 million units in 2023.

New Delhi, London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – April 4, 2023

Passenger electric vehicle* (EV) sales** in the US grew 54.5% YoY in 2022, according to the latest research from Counterpoint’s Global Passenger Electric Vehicle Model Sales Tracker. Battery EV (BEV) sales grew by almost 70% YoY to account for more than 80% of all EV sales in 2022. Tesla remained the market leader in 2022 with more than 50% market share. Tesla sold more cars than the other 17 automotive groups combined.

Commenting on the market dynamics, Research Analyst Abhik Mukherjee said, “Although overall passenger vehicle sales in the US declined in 2022, EV sales increased to represent 7% of all US passenger vehicle sales. Tesla is dominating the US EV market while other automotive giants like Ford, General Motors, Stellantis, Volkswagen and Hyundai are struggling to provide strong competition. But still, we are seeing new players like Lucid Motors, Karma, Fisker and Vinfast entering the US EV space, underlining the market’s potential. Moreover, with the recent price cuts by Tesla and all versions of Tesla’s Model Y becoming eligible for the EV tax credit subsidy, it is expected that Tesla will take an even higher market share.”

Top 5 US EV sales auto groups

The top 10 best-selling EV models accounted for 69% of total EV sales in the US. All four Tesla models were present in the top-10 bestseller list for 2022. Hyundai’s IONIQ 5 and Kia’s EV6 made a significant impact, entering the list within a year of their US launch.

US top 10 EV Models

Discussing the market outlook, Research Director Jeff Fieldhack said, “High interest rates due to macroeconomic pressures during 2022 negatively affected vehicle sales in the US. In 2023, EV sales are expected to reach over 1.9 million units but only if economic headwinds do not severely impact the market, like in 2022. With automotive OEMs and battery manufacturers joining hands to set up battery manufacturing plants across the US, the battery supply chain is expected to become smoother and component costs will moderate, making the potential US EV market greater than 10 million per year by 2030.”


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Abhik Mukherjee


Abhilash Gupta

Soumen Mandal


 Jeff Fieldhack


 Peter Richardson


 Counterpoint Research

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Tesla Leads US EV Market, Eclipsing Next 15 Brands Combined

  • EV sales in the US grew by 52% YoY during Q3 2022.
  • Top 10 EV models constituted almost 70% of EV sales.
  • US EV sales are expected to exceed 10 million units annually by 2030.

New Delhi, London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – January 4, 2023

The US electric vehicle* (EV) sales** grew by almost 52% YoY during Q3 2022 despite macroeconomic headwinds, according to Counterpoint Global Passenger Vehicle Model Sales Tracker. Battery EVs (BEVs) constituted over 80% of the total US EV sales. BEV sales grew by more than 78% YoY during Q3. Tesla’s Q3 sales eclipsed the next 15 brands combined.

Commenting on market dynamics, Associate Director Hanish Bhatia said, “Overall US passenger vehicle sales will likely suffer due to macroeconomic pressures until at least mid-2023. Higher interest rates are hitting both loan and leasing routes to ownership. However, the affordability of EVs will be revitalized once EV policies and credit subsidies take effect.”

US Top 5 EV Brands' Sales Share Q3 2022_Counterpoint Research
Source: Counterpoint Global Passenger Vehicle Model Sales Tracker, Q3 2022

Market summary

Tesla sales in the US grew by more than 56% YoY during the quarter. Although Tesla has had some headwinds in meeting orders and delivering vehicles, it has remained the undisputed market leader for at least the previous 19 quarters. The Model Y and Model 3 are its most sold models.

Ford sold over 18,000 EV units during Q3, registering almost 132% YoY growth. With the introduction of the electric version of the best-selling F-150, the company has been able to mark its position in the US EV market.

Chevrolet catapulted its EV sales growth rate by 225% YoY to over 14,000 units. The Bolt and Bolt EUV are the only two Chevrolet EV models being offered currently. The Bolt EUV sales volume almost quadrupled from the previous year. The brand is on track to introduce three new EV models – Silverado EV, Equinox EV and Blazer EV.

The top 10 best-selling EV models constituted almost 70% of the country’s EV sales in Q3. Tesla’s Model Y has been the best-selling EV model since the third quarter of 2020.

Top 10 US EV models Counterpoint

Commenting on the market outlook, Research Director Jeff Fieldhack said, “Tax credits are expected to boost EV demand. Moreover, a price reduction is expected as more battery manufacturing firms are being set up across the North American continent. Batteries constitute 40% to 45% of the cost of EVs. The availability of multiple battery suppliers and a decrease in logistics costs for batteries will positively impact the US EV market. EV sales in the US are expected to exceed 10 million units annually by 2030 at a CAGR of 37%, according to Counterpoint’s Global Passenger Vehicle Forecast.”

*For EVs, we consider only BEVs and PHEVs. This study does not include hybrid EVs and fuel-cell vehicles.

**Sales refer to wholesale figures, i.e. deliveries from factories by the respective brands/companies.

The comprehensive and in-depth ‘Global Passenger Electric Vehicle Sales Tracker, Q1 2018-Q3 2022’ is now available for purchase at

Feel free to reach us at for questions regarding our latest research and insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Hanish Bhatia


Jeff Fieldhack


 Soumen Mandal


 Moumen Badawi


 Counterpoint Research

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Tesla’s stellar Q3 performance

  • Tesla delivered nearly 343,900 vehicles during Q3 2022, an increase of 42.4% YoY
  • Logistics remains a major bottleneck for Tesla deliveries
  • Tesla can exceed 1.3 million unit deliveries by year end with current trajectory

Tesla rebounded during Q3, after experiencing a relatively weak second quarter. During Q3, Tesla delivered nearly 343,900 vehicles, a 42.4% annual increase and a sequential increase of 35%. The combined deliveries of Model S and Model X grew by more than 100% YoY, reaching 18,670 units, while the combined deliveries of Model 3 and Model Y increased by 40% YoY. China is the leading market for Tesla followed by the USA and Europe.

Tesla’s Shanghai Gigafactory surpassed the previous quarterly production rate and remains the main export hub supplying to most markets outside North America. The gigafactory updated its production ramp in July this year. The Berlin Gigafactory is also producing more than 2,000 units of Model Y, weekly. A lot of work is left to bring the Berlin plant to full capacity as it is only slowly reaching its planned output. As winter approaches, and it is feared that Europe will experience an energy crisis, Musk somehow remains optimistic about vehicle production in the Berlin plant and expects that no production cuts will happen.

Tesla Revenue by segment-Q3 2022_Counterpoint

Q3 financial summary:

During Q3, Tesla’s total revenue grew by almost 56% YoY, reaching $21.4 billion. Tesla generated $18.6 billion from the vehicle segment, an increase of 55% YoY. This is largely due to increased global deliveries and higher vehicle ASPs.

Although revenue from vehicle leasing during Q3 has increased significantly by 61% YoY, revenue from the sale of automotive credits grew by just 2.5% YoY.

Revenue generated from the company’s other businesses like energy storage, solar panel deployment, charging and vehicle servicing also grew by 62.5% YoY, exceeding $2.7 billion.

Gross profit, was $5.3 billion an increase of 47% YoY. But below expectation due to the high cost of raw materials, upgrading the production ramps (Berlin, Texas and 4680 cell factories) and increased logistic costs.

Tesla has been facing a serious issue with vehicle deliveries. There weren’t enough transport vehicles available with its logistic partners to handle the volume of Tesla deliveries. This increases the logistic cost which, in turn, is affecting the per-vehicle cost.

3.4% of the total revenue has been diverted towards R&D expenditure during Q3 2022. R&D spending stood at $0.73 billion, an increase of 20% YoY and sequentially growth of 10%. This is apparently due to the development of Tesla’s Optimus Robot and full-self driving (FSD) capability. This year Tesla postponed its AI Day to showcase a working prototype of its humanoid Optimus Robot whose software is very similar to the FSD system.

The FSD beta users reached 160,000 in Q3, up from 100,000 in Q2. Tesla is also going for a wider release of its FSD beta during Q4 2022. Hence, new Tesla owners will have the option to avail FSD beta immediately. Currently, there is an eligibility criteria to avail the FSD beta. With the resignation of Andrej Karpathy, Tesla’s AI and Autopilot director, it was perceived that the company’s FSD development is likely to stall, but it seems Tesla has made good progress and is confident of its path toward full autonomy, despite some alarming failures among beta testers.


Tesla Pdn and deliveries-Q3 2022_Counterpoint


Despite a weak second quarter, Tesla’s yearly deliveries may cross 1.3 million units by the end of 2022. Tesla is expected to make its first delivery of the Tesla Semi truck to Pepsi on December 1st this year. The Semi is claimed to have a range of 500 miles with cargo at ground level. We are also expecting to see the company’s long-advertised Cybertrucks becoming available by mid-2023. Alongside these, Tesla has also increased the production of its in-house designed 4680 cells. The constant production ramp upgrade in its gigafactories around the globe is likely to keep Tesla the market leader in the battery electric vehicle segment.

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US Smartphone Market to Grow 2% YoY in 2022 as Inflation Weakens Demand

Los Angeles, Denver, Buenos Aires, Toronto, Montreal, London, New Delhi, Hong Kong, Beijing, Seoul – June 9, 2022

The US smartphone market will experience 2% YoY growth in 2022, according to Counterpoint’s Market Outlook Service. The latest forecast has been revised downwards from the previous forecast of 6% YoY growth in 2022, as demand will be suppressed in the remaining quarters due to inflationary pressures.

USA Smartphone Forecast 2022

Source: Counterpoint Market Outlook

Commenting on the forecast and consumer demand, Research Director Jeff Fieldhack said, “We began the year with strong sell-in momentum, with Q1 2022 seeing 6% YoY growth due to solid postpaid demand. However, we are adjusting our shipment forecast numbers downwards as we are increasingly seeing the impact of inflation in the US market. Last year, we saw supply as a much bigger issue as chipset shortages impacted smartphone manufacturing. However, this year, it is more of a demand issue. Americans have changed their purchasing patterns — instead of tech products, they are spending more on experiences like travel and going out. In addition, as fuel prices go up due to inflation, people are making fewer trips to retailers and are adjusting their purchasing behavior even further. Baskets of goods have become costlier due to increased supply chain costs related to transportation.”

Commenting on channel dynamics, Senior Research Analyst Maurice Klaehne said, “Prepaid sales will be most affected by weak demand as this is the most price-sensitive segment in the US. This is also where any price increases for devices will be most heavily felt by consumers. We see national retailers feeling the impact of inflation, but it is more of a mixed bag. Walmart, a one-stop shop for groceries, tech products and much more, may be less impacted compared to Best-Buy, which is a very specialized tech retail store. Consumers will shop where it makes the most sense for them to get as much done as possible. Postpaid, on the other hand, is more insulated. Even with Verizon and AT&T raising service plan costs, we don’t expect there to be a strong shift from postpaid to prepaid. In April, consumer demand for postpaid devices remained strong due to promotions. Verizon extended its offer of $800 off the iPhone 13 series to existing customers with qualifying trade-in and plan. It had previously only been available to new customers. AT&T and T-Mobile continued to offer strong trade-in promotions of their own. Additionally, the bundling of freebies like Netflix, HBO Max and Disney+ may be helping to keep customers from cutting their lines in favor of prepaid options.”

Research Analyst Matthew Orf added, “Despite the headwinds in prepaid, there are several scheduled industry events that will help low-end smartphone sales in 2022. 3G sunsets will force carriers to move subscribers onto new LTE and 5G devices. AT&T’s shutdown was scheduled for February 2022, with Sprint’s network following in March, T-Mobile in July, and Verizon in December 2022. Dish will also need to move millions of subscribers to its new MVNO partner AT&T. In addition, Verizon will attempt to move as many TracFone subscribers over to its network from AT&T and T-Mobile. All these events will require users to switch to new devices, mainly LTE, which will help maintain smartphone sales despite inflationary pressures.”


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst contacts:

Maurice Klaehne


Matthew Orf


Hanish Bhatia


 Jeff Fieldhack




Counterpoint Technology Market Research All Rights Reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. However, we disclaim all warranties as to the accuracy, completeness of this report. Counterpoint shall have no liability for errors, omissions or inadequacies in the information contained and any direct/indirect damages. All opinions and estimates herein are subject to change without notice.

Global Smartphone Shipments to Contract 3% YoY in 2022 on Economic Headwinds

  • Smartphone shipment forecast for 2022 lowered to 1.36 billion units.
  • Q2 2022 results will be weaker than expected, but the outlook for a rebound in H2 still stands.

 Seoul, New Delhi, Hong Kong, London, Beijing, San Diego, Denver, Buenos Aires – June 2, 2022

 Total smartphone units shipped globally in 2022 are expected to fall 3% YoY to 1.36 billion units, according to Counterpoint Research’s latest Global Smartphone Quarterly Shipment Forecast. The overall supply situation is expected to gradually improve in 2022 compared to the previous year, although shortages of several parts have not been resolved yet. On the macroeconomic front, expectations for recovery are now falling sharply and more concerns are spreading centered on China’s prolonged recession and the Ukraine crisis. Therefore, we expect this year’s smartphone market to contract.

  1. China’s zero-tolerance approach towards the latest COVID-19 resurgence, with lockdowns of cities and even entire regions, has been slowing down its economy, besides causing a chain reaction across the global economy due to the country’s closed factories and rising logistics costs.
  2. Consumer sentiment has contracted significantly recently due to the spread of global economic uncertainty and surging inflation due to the prolonged Ukraine-Russia war.
  3. Due to the US dollar strength amid rising US interest rates, emerging economies will also face capital flight and inflation.


Global Smartphone Shipments, 2019-2022F (million units)

Peter Richardson, Vice President at Counterpoint Research, said, “For the long term, we continue to expect a steady migration from feature phones to smartphones, and 3G/4G to 5G smartphones. As efforts to spread low- and mid-priced 5G devices continue, the global market for 5G devices is expected to show healthy growth and act as a significant driver of the overall smartphone market. Operators are actively promoting 5G, and the incentives are sufficient in many markets to cause consumers to switch to the new technology. However, the recent global inflation trends are hitting the consumer demand and smartphone BoM costs, acting as a risk for the 2022 smartphone market.”

Senior Analyst Liz Lee added, “However, the outlook for a smartphone market recovery in the second half still stands. At the end of May, the Chinese government convened a meeting for large-scale economic stability countermeasures. The government is expected to implement more aggressive policies to stimulate the economy in the second half. Besides, we believe that new foldable smartphone launches, led by Samsung, will be able to stimulate demand in the premium segment.”

Feel free to contact us at for questions regarding our latest research and insights, and for press enquiries.



Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Liz Lee

Counterpoint Research

Semiconductor Shortages Hitting Smartphone Industry Hard; Counterpoint Lowers H2 2021 Shipment Forecasts

  • Smartphone shipment forecast for 2021 lowered to 1.4bn units, or 6% annual growth.
  • Our previous forecast was 9% annual growth.
  • This is mainly because of semiconductor shortages.

 Hong Kong, Boston, London, New Delhi, Beijing, Taipei, Seoul – September 30, 2021

According to Counterpoint Research’s latest Global Smartphone Quarterly Shipment Forecasts, total units shipped for 2021 are expected to grow by only 6% annually to 1.41bn units; Counterpoint had previously called for 9% annual growth to 1.45bn units.

The smartphone industry was set for a strong rebound this year after COVID-19 had hit the market hard in 2020. Smartphone vendors placed large component orders from the end of last year, and consumer demand coming from delayed replacement purchases buoyed the market in the first quarter. However, some smartphone OEMs and vendors are reporting they had only received 80% of their requested volumes on key components during Q2 2021, and the situation seems to be getting worse as we move through Q3 2021. Some smartphone makers are now saying they are only receiving 70% of their requests, creating multiple problems. Counterpoint Research believes 90% of the industry is affected and this will impact the second half forecast for 2021.

Global Smartphone Shipments, 2018 – 2021 Forecast (m units)
Source: Counterpoint Quarterly Smartphone Forecast.

Semiconductor shortages had been plaguing the market since Q4 2020, but the smartphone industry had managed to grow despite shortages in components like DDIs and PMICs. This was done by advanced planning and order placing along with hoarding of certain components like Application Processors (AP) and camera sensors which are typically much higher value than DDIs or PMICs.

Semiconductor shortages continue and despite foundries running at full capacity for several quarters, the smartphone industry is being affected. Components that were once fully stored in the warehouse are bottoming and new components are not coming as requested.

In the case of application processors, one of the most crucial elements in smartphones, the shortage was triggered by low yield rates in newly established fab lines. With the situation seeming to persist it caused a chain reaction throughout the industry. AP vendors like Qualcomm and Mediatek rely on these foundries and manufacturing problems result in fewer processors supplied which in turn affects smartphone OEMs.

Tom Kang, Research Director at Counterpoint Research commented, “the semiconductor shortage seems to affect all brands in the ecosystems. Samsung, Oppo, Xiaomi have all been affected and we are lowering our forecasts. But Apple seems to be the most resilient and least affected by the AP shortage situation”.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry

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Podcast: COVID-19 Second Wave to Test Resilience of India's Growing Smartphone Market

As India battles a more virulent second wave of COVID-19, lockdown-like restrictions have been imposed across several states. This has impacted several businesses and industries, including the country’s smartphone market, which had registered record growth in Q1 2021 due to pent-up demand. With the restrictions on, the smartphone growth story has not continued in Q2 2021 as smartphones are not considered an essential category.

The number of COVID-19 cases has come down from its peak in the last two weeks of May, bringing some respite. But how much of an impact has the second wave created on India’s smartphone sales and manufacturing? There is also a looming uncertainty around a possible third wave in the next few months that could lead to another demand and supply disruption.

In the latest episode of ‘The Counterpoint Podcast’, host Peter Richardson is joined by Research Director Tarun Pathak and Senior Analyst Prachir Singh. They discuss the current scenario in the Indian smartphone market, the global chip shortage, and how manufacturing capacity and inventory have been affected. The imbalance also raises questions about the forecast and outlook for 2021, where Prachir and Tarun have covered different scenarios and use cases that could guide the market this year.

Hit the play button to listen to the podcast

You can read the podcast transcript here.

Podcast Chapter Markers

  • 2:23 – How India’s smartphone market performed in 2020, and how it progressed into 2021?
  • 6:19 – How are the COVID-19 second wave and lockdown-like restrictions impacting smartphone sales in India?
  • 8:22 – What impact does the second wave have on India’s smartphone production capacity?
  • 10:55 – What is happening on the inventory side with a demand reduction?
  • 12:16 – There is a looming possibility of a third wave in the coming months, so what kind of impact could that have?
  • 14:53 – Is the reduced smartphone demand helping ease pressure on smartphone chipmakers and component players?
  • 18:13 – Is COVID-19 impact further lengthening the smartphone replacement cycle?
  • 24:47 – Where does our forecast for the Indian smartphone market stand currently?

Also available for listening/download on:


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Growth in the Smartphone Market Likely to Return in 2020

Launch of 5G devices and services, as well as growing demand in emerging markets, like India, Russia, Indonesia, will help the global smartphone market return to growth in 2020. This is after another year of slow sales in 2019 due to a slowdown in the developed markets due to a longer replacement cycle, increasing sales of refurbished devices, the lack of 5G iPhones, and the US’ trade ban on Huawei.

We estimate that smartphone shipments in 2019 will decline by 3% year-on-year (YoY). So far, in 2019, the mobile phone market faced a slowdown as many developed markets have broadly transitioned to 4G networks and smartphones. The launch of 5G services in 2019 will bring some relief to OEMs and reduce the quantum of market decline in 2019. However, the impact of the launch of 5G devices and services will fully reflect in 2020.

The decline in 2019 is also attributable to growing ASPs of the premium tier with higher quality hardware, which will continue to increase holding periods. Initially, operators providing subsidies on high-cost 5G devices, in order to poach in early users, will help push 5G device shipments. The prices of such devices are estimated to decline in 2020 and will further increase the adoption.

Looking closely at the other factors that hindered smartphone sales in 2019, we see that the untimely ban on Huawei has left a big mark on the global smartphone market. However, Huawei has been aggressively increasing its market share in China to counter the decline in overseas markets. The brand has already shipped over 115 million smartphones in H1 2019, and the push in China will help it post annual growth in 2019.

Apart from the Huawei trade ban, factors like elongated upgrade cycles and increasing sales of refurbished devices are also contributing to the slowdown. In emerging countries, many mobile phone users are not buying a new phone and rather opting for a second hand or refurbished phone.  Mature markets have also seen a more organized and efficient refurbished and used devices marketplace.

Close to 140 million refurbished phones were sold in 2018, showing marginal growth. This put a dent in the demand for new handsets, and as a result, shipment for smartphones declined 4% year-on-year (YoY) in 2018. Regions seeing the highest volumes include the US and Europe. The fastest-growing markets for refurbs include Africa, South East Asia, and India. These volumes are now considerably past rounding errors and are affecting growth rates.

While longer replacement cycles and increasing refurbished devices sales will continue to hamper the smartphone market in 2020, the launch of the new 5G iPhone, as well as demand for 5G devices to access services, will help the market post year-on-year growth in 2020.

For full report on mobile handset shipment forecast by region and technology click icon.

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